New Zealand Introduces E-Cigarette Restrictions to Curb Teen Use

Regulations by 2FIRSTS.ai
Jun.12.2023
New Zealand Introduces E-Cigarette Restrictions to Curb Teen Use
New Zealand restricts teenage e-cigarette use by banning disposable products and changing flavor names to lower appeal.

On June 8th, according to a report from New Zealand media outlet 1news, the government of New Zealand announced new regulations aimed at restricting the use of e-cigarettes amongst teenagers. These regulations include the ban on sales of disposable e-cigarette products and the change of name for flavored e-cigarettes to reduce their appeal to minors. However, some retailers have expressed concern that these plans may have a negative impact on e-cigarette use amongst young people, but argue that they have not been given sufficient time to adjust. This could lead to an expansion of the black market for e-cigarettes.

 

Traditional cigarettes have been replaced by e-cigarettes.

 

According to data from the New Zealand Ministry of Health, the daily smoking rate has decreased by half over the past 10 years, but the decline is attributed to the use of updated electronic cigarette products replacing traditional cigarettes.

 

Electronic cigarette suppliers are actively meeting the continually growing demand. In Auckland, the city with the highest population in New Zealand, there are five electronic cigarette shops within 1.7 kilometers of Ponsonby Road, the city's nightlife hub.

 

In the Three Lamps area, shop owner Nephi Hatcher stated that certain electronic cigarettes clearly appeal to specific audiences.

 

Fans of the television series "Breaking Bad" will enjoy the Heisenberg Slush flavor, named after the main character's alias, while Sour Batch e-cigarette liquid clearly draws inspiration from children's candy, offering Gummy Bear and Skittle flavors.

 

According to new regulations, these names may need to be changed, resulting in Heisenberg's blue product potentially becoming a more common "blueberry.

 

Hachi stated that this may decrease the appeal of electronic cigarettes to young people, but the packaging and tactile feel of electronic cigarettes may still remain attractive.

 

There is a risk of a black market emerging.

 

Starting in November, customers in New Zealand will no longer be able to purchase disposable electronic cigarettes, but will instead only be able to buy devices with removable or replaceable batteries, in accordance with the government's plan.

 

Hachi stated that due to the relatively short preparation time, suppliers have significantly reduced their prices. However, he also mentioned that customers may stockpile the goods, which means that disposable e-cigarettes will remain on the market for a much longer period than November.

 

A huge black market will emerge. Once these products cannot be sold in stores, children will have easier access to them.

 

Hachi has witnessed someone being caught for selling e-cigarettes to children and if disposable e-cigarettes are banned, this situation will become more widespread.

 

Another shop owner, Chirag Kharbanda, stated that the new regulations have made him consider his own future, even though his e-cigarette shop has only been open for a month.

 

If business goes downhill, I will switch to doing something else.

 

Karl Banda is in possession of a disposable e-cigarette worth $50,000 that he wishes to sell. He hopes that the supplier will repurchase any unsold product before November.

 

However, he himself agrees with the government using this method to prevent young people from smoking.

 

The main product selling in his store are disposable e-cigarettes, which he says consumers prefer to use.

 

Disposable e-cigarettes are very user-friendly, while open systems can be somewhat cumbersome as they require coil replacement and refilling of liquid, which can sometimes result in leakage.

 

Karlbenda explained to the media the reasons for the popularity of disposable products.

 

People can go out at night and simply pick up a $10 or $12 disposable e-cigarette to use and discard by the end of the night.

 

After the new regulations take effect, stores selling e-cigarettes will no longer be able to sell disposable e-cigarettes. They will only be allowed to sell e-cigarettes with tobacco, mint, or menthol flavors.

 

The new regulations represent the first phase of the government's plan to change electronic cigarette use, with the second phase focusing on providing young people with alternative methods for quitting smoking.

 

Reference: [1] A retailer claims that new regulations on vaping could lead to the creation of a black market.

 

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

2Firsts Observations | Two Months After Launch, BAT’s VELO Shift Draws Attention for Non-Traditional Design as Some Users Call for Higher Nicotine Strength
2Firsts Observations | Two Months After Launch, BAT’s VELO Shift Draws Attention for Non-Traditional Design as Some Users Call for Higher Nicotine Strength
British American Tobacco (BAT) introduced the VELO Shift nicotine pouch in September 2025, featuring a hexagonal outer can and an oval-triangle pouch shape that departs from traditional designs. Two months after launch, the product is available in the U.K., U.S. and Sweden. Social-media feedback indicates the design has been well received, while some users are calling for higher nicotine strength.
Nov.06 by 2FIRSTS.ai
iMiracle and VPR Reach Preliminary Settlement in ‘Elf’ Trademark Dispute, Potentially Ending Three-Year Legal Battle
iMiracle and VPR Reach Preliminary Settlement in ‘Elf’ Trademark Dispute, Potentially Ending Three-Year Legal Battle
According to Law360, VPR Brands and iMiracle have filed a joint notice in federal court in Florida stating that they have signed a settlement term sheet and plan to finalize a global settlement within 30 days that would resolve multiple lawsuits. The dispute, which began in 2022 and centers on the “Elf” trademark, has involved injunctions, counterclaims and a key ruling by the Federal Circuit overturning a lower court’s order.
Dec.11 by 2FIRSTS.ai
2Firsts Monitor | FOGER website flags customs & tariff delays; some products out of stock
2Firsts Monitor | FOGER website flags customs & tariff delays; some products out of stock
2Firsts observed on FOGER’s online retail site “FOGER VAPES” that the platform indicates restocking delays due to customs and tariff factors. Several items show limited availability or “sold out” status, with a restock alert feature offered. A previous article on the site also referenced potential tariff changes that may affect pricing.
Nov.05
2Firsts Feature | The “Pink Tax” in Vaping: How Women-Centric Design and Pricing Are Recasting the Competitive Landscape
2Firsts Feature | The “Pink Tax” in Vaping: How Women-Centric Design and Pricing Are Recasting the Competitive Landscape
Overseas e-cig brands are embracing “for her” designs, turning devices into fashion accessories. 2Firsts notes a new “pink tax” emerging through design and pricing, reflecting shifting gender and branding strategies.
Oct.20
New Zealand Health Ministry launches e-cigarette and nicotine pod procurement project for smoking cessation services
New Zealand Health Ministry launches e-cigarette and nicotine pod procurement project for smoking cessation services
Health NZ launches e-cigarette and nicotine pod procurement project for 29 government-funded smoking cessation services, following WHO guidelines.
Oct.15 by 2FIRSTS.ai
Product | VOZOL Launches Two SLEEK-Series Devices Compatible with Mesh and Ceramic Coils
Product | VOZOL Launches Two SLEEK-Series Devices Compatible with Mesh and Ceramic Coils
VOZOL expands its SLEEK line with the SLEEK VISION e-cigarette, which uses the same series pods and supports both mesh and ceramic coils. SLEEK VISION features a boxier design with a 0.99-inch display for battery level and mode, and upgrades the battery to 900 mAh (vs. 600 mAh on SLEEK).
Nov.11 by 2FIRSTS.ai