New Zealand Introduces E-Cigarette Restrictions to Curb Teen Use

Regulations by 2FIRSTS.ai
Jun.12.2023
New Zealand Introduces E-Cigarette Restrictions to Curb Teen Use
New Zealand restricts teenage e-cigarette use by banning disposable products and changing flavor names to lower appeal.

On June 8th, according to a report from New Zealand media outlet 1news, the government of New Zealand announced new regulations aimed at restricting the use of e-cigarettes amongst teenagers. These regulations include the ban on sales of disposable e-cigarette products and the change of name for flavored e-cigarettes to reduce their appeal to minors. However, some retailers have expressed concern that these plans may have a negative impact on e-cigarette use amongst young people, but argue that they have not been given sufficient time to adjust. This could lead to an expansion of the black market for e-cigarettes.

 

Traditional cigarettes have been replaced by e-cigarettes.

 

According to data from the New Zealand Ministry of Health, the daily smoking rate has decreased by half over the past 10 years, but the decline is attributed to the use of updated electronic cigarette products replacing traditional cigarettes.

 

Electronic cigarette suppliers are actively meeting the continually growing demand. In Auckland, the city with the highest population in New Zealand, there are five electronic cigarette shops within 1.7 kilometers of Ponsonby Road, the city's nightlife hub.

 

In the Three Lamps area, shop owner Nephi Hatcher stated that certain electronic cigarettes clearly appeal to specific audiences.

 

Fans of the television series "Breaking Bad" will enjoy the Heisenberg Slush flavor, named after the main character's alias, while Sour Batch e-cigarette liquid clearly draws inspiration from children's candy, offering Gummy Bear and Skittle flavors.

 

According to new regulations, these names may need to be changed, resulting in Heisenberg's blue product potentially becoming a more common "blueberry.

 

Hachi stated that this may decrease the appeal of electronic cigarettes to young people, but the packaging and tactile feel of electronic cigarettes may still remain attractive.

 

There is a risk of a black market emerging.

 

Starting in November, customers in New Zealand will no longer be able to purchase disposable electronic cigarettes, but will instead only be able to buy devices with removable or replaceable batteries, in accordance with the government's plan.

 

Hachi stated that due to the relatively short preparation time, suppliers have significantly reduced their prices. However, he also mentioned that customers may stockpile the goods, which means that disposable e-cigarettes will remain on the market for a much longer period than November.

 

A huge black market will emerge. Once these products cannot be sold in stores, children will have easier access to them.

 

Hachi has witnessed someone being caught for selling e-cigarettes to children and if disposable e-cigarettes are banned, this situation will become more widespread.

 

Another shop owner, Chirag Kharbanda, stated that the new regulations have made him consider his own future, even though his e-cigarette shop has only been open for a month.

 

If business goes downhill, I will switch to doing something else.

 

Karl Banda is in possession of a disposable e-cigarette worth $50,000 that he wishes to sell. He hopes that the supplier will repurchase any unsold product before November.

 

However, he himself agrees with the government using this method to prevent young people from smoking.

 

The main product selling in his store are disposable e-cigarettes, which he says consumers prefer to use.

 

Disposable e-cigarettes are very user-friendly, while open systems can be somewhat cumbersome as they require coil replacement and refilling of liquid, which can sometimes result in leakage.

 

Karlbenda explained to the media the reasons for the popularity of disposable products.

 

People can go out at night and simply pick up a $10 or $12 disposable e-cigarette to use and discard by the end of the night.

 

After the new regulations take effect, stores selling e-cigarettes will no longer be able to sell disposable e-cigarettes. They will only be allowed to sell e-cigarettes with tobacco, mint, or menthol flavors.

 

The new regulations represent the first phase of the government's plan to change electronic cigarette use, with the second phase focusing on providing young people with alternative methods for quitting smoking.

 

Reference: [1] A retailer claims that new regulations on vaping could lead to the creation of a black market.

 

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Belgium Plans to Ban All Vape Flavours Except Tobacco, Backed by Health Council
Belgium Plans to Ban All Vape Flavours Except Tobacco, Backed by Health Council
Belgian Health Minister Frank Vandenbroucke has announced plans to ban all e-cigarette flavours except tobacco, following new advice from the Superior Health Council (CSS). The move marks a major policy shift, as the Council now fully supports flavour restrictions to curb youth vaping.
Nov.19 by 2FIRSTS.ai
Japan Tobacco International Malaysia Appoints Didier Ellena as Managing Director; Predecessor Reassigned to North Asia Role
Japan Tobacco International Malaysia Appoints Didier Ellena as Managing Director; Predecessor Reassigned to North Asia Role
Japan Tobacco International (JTI) Malaysia has appointed Didier Ellena as managing director, effective Jan 5. Ellena has spent more than 30 years with JTI and has held leadership roles across multiple countries and regions. His predecessor, Juliana Mohd Yahaya, will become vice president of sales and marketing for JTI North Asia.
Jan.15 by 2FIRSTS.ai
British American Tobacco’s Irish unit says VELO pouch sales hit 29m, net revenue climbs to €33.75m
British American Tobacco’s Irish unit says VELO pouch sales hit 29m, net revenue climbs to €33.75m
British American Tobacco’s Irish subsidiary PJ Carroll & Co Ltd reported that sales of its Velo nicotine pouches nearly quintupled in 2024 to 29 million units, driving an 11% year-on-year increase in net revenue to €33.75 million. However, amid a heavy tax burden and declining traditional cigarette volumes, the company’s pre-tax profit fell 8% to €5.69 million.
Dec.01 by 2FIRSTS.ai
Lao Shuts Down Nearly 300 Online Vape Stores in Joint Crackdown with WHO and Meta
Lao Shuts Down Nearly 300 Online Vape Stores in Joint Crackdown with WHO and Meta
In a coordinated effort with the World Health Organization (WHO) and Meta, the Lao Ministry of Health has taken 288 online e-cigarette stores with more than 759,599 members offline, reinforcing the country’s total ban on e-cigarettes under the National Tobacco Control Law.
Nov.20 by 2FIRSTS.ai
China’s E-Cigarette Exports USD 1.096 billion in November, UK and South Korea Offset U.S. Decline
China’s E-Cigarette Exports USD 1.096 billion in November, UK and South Korea Offset U.S. Decline
China’s e-cigarette exports edged lower in November 2025, totaling USD 1.096 billion, down 0.2% month-on-month, as a decline in shipments to the United States was partially offset by stronger demand from the United Kingdom, Germany and South Korea, according to data released by the General Administration of Customs of China.
Dec.22 by 2FIRSTS.ai
Vietnam Decree 371: vaping and heated tobacco use fined up to $190
Vietnam Decree 371: vaping and heated tobacco use fined up to $190
Vietnam’s Government Decree 371, effective December 31, 2025, stipulates that users of e-cigarettes and heated tobacco products will be fined VND 3–5 million (about $114–$190) and required to destroy the products. The decree also provides that individuals who allow use at premises they own or manage will be fined VND 5–10 million (about $190–$380), with fines doubled for organizations.
Jan.04 by 2FIRSTS.ai