New Zealand Introduces E-Cigarette Restrictions to Curb Teen Use

Regulations by 2FIRSTS.ai
Jun.12.2023
New Zealand Introduces E-Cigarette Restrictions to Curb Teen Use
New Zealand restricts teenage e-cigarette use by banning disposable products and changing flavor names to lower appeal.

On June 8th, according to a report from New Zealand media outlet 1news, the government of New Zealand announced new regulations aimed at restricting the use of e-cigarettes amongst teenagers. These regulations include the ban on sales of disposable e-cigarette products and the change of name for flavored e-cigarettes to reduce their appeal to minors. However, some retailers have expressed concern that these plans may have a negative impact on e-cigarette use amongst young people, but argue that they have not been given sufficient time to adjust. This could lead to an expansion of the black market for e-cigarettes.

 

Traditional cigarettes have been replaced by e-cigarettes.

 

According to data from the New Zealand Ministry of Health, the daily smoking rate has decreased by half over the past 10 years, but the decline is attributed to the use of updated electronic cigarette products replacing traditional cigarettes.

 

Electronic cigarette suppliers are actively meeting the continually growing demand. In Auckland, the city with the highest population in New Zealand, there are five electronic cigarette shops within 1.7 kilometers of Ponsonby Road, the city's nightlife hub.

 

In the Three Lamps area, shop owner Nephi Hatcher stated that certain electronic cigarettes clearly appeal to specific audiences.

 

Fans of the television series "Breaking Bad" will enjoy the Heisenberg Slush flavor, named after the main character's alias, while Sour Batch e-cigarette liquid clearly draws inspiration from children's candy, offering Gummy Bear and Skittle flavors.

 

According to new regulations, these names may need to be changed, resulting in Heisenberg's blue product potentially becoming a more common "blueberry.

 

Hachi stated that this may decrease the appeal of electronic cigarettes to young people, but the packaging and tactile feel of electronic cigarettes may still remain attractive.

 

There is a risk of a black market emerging.

 

Starting in November, customers in New Zealand will no longer be able to purchase disposable electronic cigarettes, but will instead only be able to buy devices with removable or replaceable batteries, in accordance with the government's plan.

 

Hachi stated that due to the relatively short preparation time, suppliers have significantly reduced their prices. However, he also mentioned that customers may stockpile the goods, which means that disposable e-cigarettes will remain on the market for a much longer period than November.

 

A huge black market will emerge. Once these products cannot be sold in stores, children will have easier access to them.

 

Hachi has witnessed someone being caught for selling e-cigarettes to children and if disposable e-cigarettes are banned, this situation will become more widespread.

 

Another shop owner, Chirag Kharbanda, stated that the new regulations have made him consider his own future, even though his e-cigarette shop has only been open for a month.

 

If business goes downhill, I will switch to doing something else.

 

Karl Banda is in possession of a disposable e-cigarette worth $50,000 that he wishes to sell. He hopes that the supplier will repurchase any unsold product before November.

 

However, he himself agrees with the government using this method to prevent young people from smoking.

 

The main product selling in his store are disposable e-cigarettes, which he says consumers prefer to use.

 

Disposable e-cigarettes are very user-friendly, while open systems can be somewhat cumbersome as they require coil replacement and refilling of liquid, which can sometimes result in leakage.

 

Karlbenda explained to the media the reasons for the popularity of disposable products.

 

People can go out at night and simply pick up a $10 or $12 disposable e-cigarette to use and discard by the end of the night.

 

After the new regulations take effect, stores selling e-cigarettes will no longer be able to sell disposable e-cigarettes. They will only be allowed to sell e-cigarettes with tobacco, mint, or menthol flavors.

 

The new regulations represent the first phase of the government's plan to change electronic cigarette use, with the second phase focusing on providing young people with alternative methods for quitting smoking.

 

Reference: [1] A retailer claims that new regulations on vaping could lead to the creation of a black market.

 

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Hungary’s Continental Tobacco Launches New Slay Nicotine Pouch Brand in UK Targeting Female Consumers
Hungary’s Continental Tobacco Launches New Slay Nicotine Pouch Brand in UK Targeting Female Consumers
Hungary’s Continental Tobacco Group has launched its Slay nicotine pouch brand in the UK, featuring compact, pastel-toned packaging and backed by a multi-million-pound investment and retail pilot programme to build its presence in the local market.
Dec.03 by 2FIRSTS.ai
PMI’s Smoke-Free Playbook: What Jacek Olczak Really Told Wall Street
PMI’s Smoke-Free Playbook: What Jacek Olczak Really Told Wall Street
At the Morgan Stanley Global Consumer & Retail Conference on December 2, 2025, PMI CEO Jacek Olczak delivered a clear message: the company’s smoke-free shift is now its central strategy. From ZYN’s surge in the U.S. to IQOS’s global momentum and a changing regulatory tone, his remarks sounded less like an earnings update and more like a declaration of PMI’s smoke-free future.
PMI
Dec.03
AIRSCREAM Unlocks Pan-European Nicotine Pouch Market for B2B Partners with Full-Service EU OEM Solutions
AIRSCREAM Unlocks Pan-European Nicotine Pouch Market for B2B Partners with Full-Service EU OEM Solutions
Showcased at PouchEx Stockholm, AIRSCREAM’s end-to-end OEM ecosystem demonstrates how brands can enter the fast-growing European nicotine pouch market with greater speed, confidence, and regulatory readiness.
Dec.04
Smoore International Donates $5 Million Hong Kong Dollars to Big Fire Disaster Area for Medical Aid and Relief
Smoore International Donates $5 Million Hong Kong Dollars to Big Fire Disaster Area for Medical Aid and Relief
Smoore International donates HK$5 million to aid Big Bay fire victims, marking its first charity donation in 2025.
Nov.28 by 2FIRSTS.ai
Alan Zhao: In the Post-“Absolute Resolve” Era: Speculating on U.S.-Referenced Regulatory Alignment and the Restructuring of Order in South America’s Novel Tobacco Market
Alan Zhao: In the Post-“Absolute Resolve” Era: Speculating on U.S.-Referenced Regulatory Alignment and the Restructuring of Order in South America’s Novel Tobacco Market
Alan Zhao analyzes post-Operation Absolute Resolve geopolitics and the rise of “U.S.-referenced regulatory alignment” in South America’s novel tobacco market as U.S. influence grows. Using regulatory reliance, digitalized enforcement, and industrial shifts, he assesses how rule redesign may alter market access, competition, and supply chains, asking how firms can find durable certainty as order is rewritten.
Jan.06 by 2Firsts Perspectives
New Zealand Survey Finds Adult Daily Vaping Prevalence at 11.7%, Concentrated Among Youth and Disadvantaged Groups)
New Zealand Survey Finds Adult Daily Vaping Prevalence at 11.7%, Concentrated Among Youth and Disadvantaged Groups)
A survey report released by the Public Health Communication Centre Aotearoa shows that despite New Zealand implementing stricter vaping regulations in 2025, including a ban on disposable products and tighter flavour restrictions, daily vaping rates continue to rise. The research body urges close monitoring of behavioural changes following the new rules coming into force.
Dec.05 by 2FIRSTS.ai