New Zealand's E-cigarette Sales Law: One Year On

Aug.03.2022
New Zealand's E-cigarette Sales Law: One Year On
New Zealand's restrictions on flavored e-cigarette sales have led to hundreds of specialty shops opening in the past year.

It has been almost a year since the new law restricting the sale of flavored electronic cigarettes went into effect.


The aim is to restrict the sale of highly appealing fruit and candy-flavored electronic cigarettes to only be sold in specialist e-cigarette shops, rather than at local gas stations, convenience stores, or supermarkets.


Dr. Ayesha Verrall, Deputy Minister of Health, announced these regulations as part of a smoke-free legislation aimed at protecting young people from the harmful effects of smoking.


Twelve months have passed and hundreds of specialized electronic cigarette shops are popping up, some of which are only a few meters away from elementary and high schools.


Since August 11, 2021, 697 electronic cigarette specialist retailers have been granted permission to operate in New Zealand since retailers were able to apply to become electronic cigarette specialists. This amounts to almost two licenses being issued daily.


Dr. Verrall expressed concern over the issuance of new licenses, but noted that these licenses are specifically for electronic cigarette specialty stores with more restrictions. She acknowledged an increase in marijuana use, particularly in the past year, and emphasized the need to take measures to enforce regulations and crack down on marijuana use through the tobacco control-focused smoke-free legislation.


Currently, there are two types of electronic cigarette retailers in New Zealand: regular retailers and e-cigarette specialty stores. Regular retailers are limited to selling only three specific flavors of inhalation products: tobacco, menthol, and mint. E-cigarette specialty stores are retailers that sell electronic cigarette products exclusively and are able to sell any flavor of e-cigarette product without being restricted by other specific limitations that apply to regular retailers. Dr. Verrall will be seeking more opinions on further issues, including whether or not e-cigarette specialty stores should be located near schools.


In her view, she had hoped it would become a tool for people to quit smoking, but that hasn't been the case. She stated, "We are seeing too many people start smoking earlier rather than quitting.


Dr. Verrall stated that the full impact of their comprehensive regulation is yet to be seen, but significant progress has been made in establishing regulatory systems surrounding the use of cannabis.


Statement:


This article is compiled from third-party information and is intended for industry professionals for the purposes of exchange and learning.


This article does not represent the views of 2FIRSTS and 2FIRSTS cannot confirm the authenticity or accuracy of its contents. The translation of this article is solely for industry communication and research purposes.


Due to limitations in the translator's abilities, the translated article may not fully express the same meaning as the original. Please refer to the original text for accuracy.


2FIRSTS maintains complete alignment with the Chinese government on any statements or stances regarding domestic issues, as well as those regarding Hong Kong, Macau, Taiwan, and other foreign matters.


The copyright of the compiled information belongs to the original media outlet and author. If there is any infringement, please contact us to request removal.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

RJR Vapor Loses Tax Refund Case as Texas High Court Finds VELO Pouches Taxable
RJR Vapor Loses Tax Refund Case as Texas High Court Finds VELO Pouches Taxable
The Texas Supreme Court issued a case summary on May 8, 2026, describing its decision in Hancock v. RJR Vapor Co. LLC. The dispute centered on whether RJR Vapor’s VELO oral nicotine pouches are taxable as “tobacco products” under the Texas Tax Code. Lower courts had held that the pouches were not taxable tobacco products, but the Texas Supreme Court reversed, concluding that VELO pouches are taxable because they are made of “a tobacco substitute.”
May.09 by 2FIRSTS.ai
Disposable Vape Ban Shifts Purchasing Formats as UK Vape Volume Falls 10.3%
Disposable Vape Ban Shifts Purchasing Formats as UK Vape Volume Falls 10.3%
Data from convenience insight agency Talysis shows that the value of tobacco, vapes and smoking alternatives in the independent convenience sector fell by 4.4% in the first quarter of 2026, while volume fell by 7.8%. The vaping subcategory declined by 3.9% in value and 10.3% in volume over the same period. Talysis said the impact of the disposable vape ban continues to pressure turnover and footfall.
May.08 by 2FIRSTS.ai
AIR Expects to Complete CAEP Business Combination in Q2 2026 and List on Nasdaq
AIR Expects to Complete CAEP Business Combination in Q2 2026 and List on Nasdaq
AIR Limited and Cantor Equity Partners III announced that the F-4 registration statement related to their proposed business combination was declared effective by the U.S. Securities and Exchange Commission on April 22, 2026. Under the arrangement first announced on Nov. 7, 2025, the combined company, AIR Global PLC, is intended to list on Nasdaq in the United States under the ticker “AIIR.”
Apr.24 by 2FIRSTS.ai
Russian Duma Speaker Says Amendment Giving Regions Power to Ban Vape Sales Is Planned for Adoption in May
Russian Duma Speaker Says Amendment Giving Regions Power to Ban Vape Sales Is Planned for Adoption in May
Russian State Duma Speaker Vyacheslav Volodin said an amendment that would give Russian regions the power to ban vape sales is planned for adoption in May. Volodin said the decision concerns the health of citizens, especially children. He also said doctors have recorded a 30% increase in patients with respiratory diseases caused or aggravated by vape use, with adolescents and people under 35 most often affected.
Apr.24 by 2FIRSTS.ai
Capital Group Takes 5.61% Stake in KT&G, Joining Major Foreign Shareholders
Capital Group Takes 5.61% Stake in KT&G, Joining Major Foreign Shareholders
KT&G disclosed in a regulatory filing on Friday that Capital Research and Management Company, the investment management arm of Capital Group, had acquired a 5.61% stake through purchases made on April 22 and May 4. The move places Capital Group among KT&G’s prominent foreign shareholders, alongside BlackRock, First Eagle Investment Management and Singapore’s sovereign wealth fund GIC.
May.08 by 2FIRSTS.ai
WHO’s First Global Report on Nicotine Pouches: Harm Reduction Questions Remain Amid Global Regulatory Warning
WHO’s First Global Report on Nicotine Pouches: Harm Reduction Questions Remain Amid Global Regulatory Warning
Ahead of World No Tobacco Day 2026, WHO released its first global report on nicotine pouches, warning that rapid market growth, youth-oriented marketing and weak regulation are converging. 2Firsts views the report as an important warning, but not a complete risk assessment, with harm-reduction questions still unresolved.
Special Report
May.17