Nicotine Tricks the Brain to Connect Smoking with Environment: Study

Jul.12.2022
Nicotine Tricks the Brain to Connect Smoking with Environment: Study
Nicotine creates memory associations that trigger smoking behavior when combined with alcohol, according to a study by Baylor College of Medicine.

Most smokers or former smokers will tell you that the urge to smoke is strongest when a person is drinking alcohol. Sometimes, a person may not even feel a desire to smoke, but as soon as they are exposed to alcoholic beverages, they crave a cigarette. Researchers at Baylor College of Medicine report that the culprit is nicotine, which "tricks" the brain into establishing memory connections between environmental cues and smoking behavior. The findings of this study were published in the journal Neuron.


Our brain typically establishes associations between things that support our survival and environmental cues so that our behavior is directed towards success. When we act in ways that are beneficial to our well-being, the brain sends reward signals," says Dr. John A. Dani, a professor of neuroscience at BCM and co-author of the study. "However, nicotine commands this subconscious learning process in the brain, causing us to behave as if smoking is a positive behavior.


Dani explains that events related to smoking could potentially become clues that prompt people to smoke. These clues are too familiar to former or current smokers, and can include finishing a meal, having a drink, or even driving. To analyze these associations, Dani and his team decided to record the brain activity of mice when they were exposed to nicotine, allowing them to roam freely in two separate chambers, one containing nicotine and the other containing a benign saline solution.


Researchers recorded the amount of time mice spent in each compartment while simultaneously monitoring activity in the hippocampus, the area of the brain associated with memory creation. Dani stated, "The changes in brain activity were truly remarkable. Nicotine strengthened the connections between neurons, sometimes up to 200% more than when saline was administered. This strengthening of connections is the foundation for new memory formation.


It's no surprise that mice have learned to spend more time in compartments containing nicotine. "We found that nicotine can enhance neuronal synaptic connections only when the so-called reward center sends dopamine signals. This is also a key process in creating memory associations, even for negative behaviors such as smoking.


I'm sorry, but without any context or specific sentence to translate, I cannot provide an accurate translation. Please provide more information.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Al Fakher Parent Company Plans U.S. Listing in 2026 at $1.75 Billion Valuation
Al Fakher Parent Company Plans U.S. Listing in 2026 at $1.75 Billion Valuation
According to Bloomberg, Dubai-based hookah brand owner Advanced Inhalation Rituals (AIR) plans to go public on Nasdaq in the first half of 2026 through a merger with a Cantor Fitzgerald-backed SPAC. The deal values the combined company at USD 1.75 billion under the ticker “AIIR.”
Nov.11
2Firsts Exclusive | AVM President Allison Boughner: The U.S. Vape Market Reshapes Under a Regulatory Storm
2Firsts Exclusive | AVM President Allison Boughner: The U.S. Vape Market Reshapes Under a Regulatory Storm
Amid intensified regulation and sweeping market shifts, the U.S. vaping industry is undergoing a profound transformation. In an exclusive interview with 2Firsts, AVM President Allison Boughner discusses how enforcement is reshaping brands, distribution, products, compliance, and U.S.-based manufacturing.
Oct.20
Zyn Retailers to Pay $3M Settlement for Violating San Francisco’s Flavored Nicotine Ban
Zyn Retailers to Pay $3M Settlement for Violating San Francisco’s Flavored Nicotine Ban
San Francisco’s City Attorney’s Office has reached a $3 million settlement with three online tobacco retailers accused of illegally selling flavored Zyn nicotine pouches, violating the city’s 2017 ban on flavored tobacco products.
Oct.29
Ukraine intensifies crackdown on illicit tobacco and alcohol markets
Ukraine intensifies crackdown on illicit tobacco and alcohol markets
Ukraine’s State Tax Service (GNS) has carried out around 24,000 on-site inspections in the tobacco and alcohol sectors this year, imposing more than ₴795 million (US$194 million) in fines and revoking over 2,500 business licences.
Oct.17 by 2FIRSTS.ai
Belarus Proposes 20% Tax Increase on Vaping Products and Nicotine Items
Belarus Proposes 20% Tax Increase on Vaping Products and Nicotine Items
Belarus will increase excise taxes in 2026 on vapes, liquids for electronic smoking systems, and non-tobacco nicotine products, with a proposed 20% rise aimed at aligning these rates with traditional cigarettes. Electronic smoking devices and heated tobacco systems will also be added to the list of excisable goods. Excise taxes on filtered cigarettes and heated tobacco will rise by 7% and 3% respectively.
Nov.13 by 2FIRSTS.ai
Altria Q3 2025 Earnings Report: Net Revenue of $6.072 Billion and Launch of on!PLUS in the U.S.
Altria Q3 2025 Earnings Report: Net Revenue of $6.072 Billion and Launch of on!PLUS in the U.S.
Altria reported Q3 2025 net revenue of $6.072 billion, a 3.0% year-on-year decline. Adjusted EPS increased 3.6% to $1.45. The company expanded its share repurchase program to $2 billion and launched the on!PLUS nicotine pouch in Florida, North Carolina, and Texas.
Oct.31 by 2FIRSTS.ai