Nicotine Tricks the Brain to Connect Smoking with Environment: Study

Jul.12.2022
Nicotine Tricks the Brain to Connect Smoking with Environment: Study
Nicotine creates memory associations that trigger smoking behavior when combined with alcohol, according to a study by Baylor College of Medicine.

Most smokers or former smokers will tell you that the urge to smoke is strongest when a person is drinking alcohol. Sometimes, a person may not even feel a desire to smoke, but as soon as they are exposed to alcoholic beverages, they crave a cigarette. Researchers at Baylor College of Medicine report that the culprit is nicotine, which "tricks" the brain into establishing memory connections between environmental cues and smoking behavior. The findings of this study were published in the journal Neuron.


Our brain typically establishes associations between things that support our survival and environmental cues so that our behavior is directed towards success. When we act in ways that are beneficial to our well-being, the brain sends reward signals," says Dr. John A. Dani, a professor of neuroscience at BCM and co-author of the study. "However, nicotine commands this subconscious learning process in the brain, causing us to behave as if smoking is a positive behavior.


Dani explains that events related to smoking could potentially become clues that prompt people to smoke. These clues are too familiar to former or current smokers, and can include finishing a meal, having a drink, or even driving. To analyze these associations, Dani and his team decided to record the brain activity of mice when they were exposed to nicotine, allowing them to roam freely in two separate chambers, one containing nicotine and the other containing a benign saline solution.


Researchers recorded the amount of time mice spent in each compartment while simultaneously monitoring activity in the hippocampus, the area of the brain associated with memory creation. Dani stated, "The changes in brain activity were truly remarkable. Nicotine strengthened the connections between neurons, sometimes up to 200% more than when saline was administered. This strengthening of connections is the foundation for new memory formation.


It's no surprise that mice have learned to spend more time in compartments containing nicotine. "We found that nicotine can enhance neuronal synaptic connections only when the so-called reward center sends dopamine signals. This is also a key process in creating memory associations, even for negative behaviors such as smoking.


I'm sorry, but without any context or specific sentence to translate, I cannot provide an accurate translation. Please provide more information.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

2Firsts Observation|ZYN Launches Brand Advertisement at Dubai International Airport, Promoting Itself as “World’s No.1 Nicotine Pouch Brand”
2Firsts Observation|ZYN Launches Brand Advertisement at Dubai International Airport, Promoting Itself as “World’s No.1 Nicotine Pouch Brand”
2Firsts observed that Philip Morris International’s (PMI) nicotine pouch brand ZYN has launched digital screen advertisements and product displays at the Dubai International Airport Duty Free area, featuring flavors such as Spearmint, Black Cherry, and Cool Mint, while promoting itself with the slogan “World’s No.1 Nicotine Pouch Brand.”
Nov.13 by 2FIRSTS.ai
California DOJ Outlines Next Steps for Unflavored Tobacco List; Enforcement to Target “Obviously Flavored” Products
California DOJ Outlines Next Steps for Unflavored Tobacco List; Enforcement to Target “Obviously Flavored” Products
The California DOJ issued Information Bulletin No. 2025-DLE-17 on November 10, 2025, providing an update on the state’s flavored tobacco enforcement. The Attorney General’s office is set to launch the Unflavored Tobacco List (UTL) by December 31, 2025, identifying tobacco products without characterizing flavors that may legally be sold in California. Enforcement will continue to focus on “obviously flavored” products, while unregistered products remain subject to seizure and penalties.
Nov.17 by 2FIRSTS.ai
Special Report | Anti-Vaping Campaign in the Baltics Goes Sideways
Special Report | Anti-Vaping Campaign in the Baltics Goes Sideways
2Firsts analyzes vaping regulations across the Baltic states. Following Latvia’s flavor ban, tax revenues fell and the black market expanded, while similar measures in Estonia and Lithuania have also failed to deliver results. The region’s anti-vaping policies are now triggering market imbalance and policy reassessment.
Oct.13
Smoore and EVE Energy Sign Procurement Framework Agreement Covering 2026–2028 Cell Supply
Smoore and EVE Energy Sign Procurement Framework Agreement Covering 2026–2028 Cell Supply
Smoore and EVE Energy have signed a procurement framework agreement for 2026–2028, under which Smoore Group will continue purchasing battery cells and related products. The agreement sets no specific transaction amount; actual figures will be determined by future orders, reflecting both parties’ intention to secure and extend their supply chain cooperation over the next three years.
Nov.21
Morocco Aligns Cigarette Pricing Structure with New 2026 Tax Adjustment
Morocco Aligns Cigarette Pricing Structure with New 2026 Tax Adjustment
Morocco will raise retail cigarette prices by 1–2 dirhams (≈ US$ 0.10–0.20) per pack starting January 1, 2026, as part of the final phase of its tobacco tax reform. The adjustment mainly affects value-category cigarette brands; premiums remain largely unchanged.
Dec.01
Thai Cabinet Approves NHRC Proposal to Tighten E-Cigarette Regulation
Thai Cabinet Approves NHRC Proposal to Tighten E-Cigarette Regulation
Thailand’s Cabinet approved a National Human Rights Commission proposal to tighten e-cigarette regulation. The Health Ministry was instructed to raise public awareness on vaping risks and amend the 2017 Tobacco Control Act to cover all tobacco products, including vapes and new forms, while enforcing WHO FCTC Article 5.3 to prevent industry interference.
Oct.28 by 2FIRSTS.ai