Key Points
- The new IQOS ILUMA i One switches the bottom piece from plastic to aluminum and revises the button layout, while retaining core features such as auto-start and up to 20 consecutive uses.
- Four color options: Digital Purple, Breeze Blue, Midnight Black, and Leaf Green; Japan list price JPY 3,980 (about USD 25).
- Accessories from the previous IQOS ILUMA i One are not compatible with the new model.
2Firsts, October 30, 2025 — Citing Kakaku.com, Philip Morris Japan announced a design refresh for its all-in-one heated-tobacco device, IQOS ILUMA i One, with sales starting October 29 at IQOS retail stores and the official online shop. The update includes a new button layout and replaces the plastic bottom component with aluminum.
The report notes that the refreshed IQOS ILUMA i One maintains key user features such as auto-start and the ability to use about 20 sticks consecutively, but it is not compatible with accessories from the previous model. The device comes in four colors—Digital Purple, Breeze Blue, Midnight Black, and Leaf Green—at a Japan list price of JPY 3,980 (about USD 25).
As previously reported by 2Firsts, Philip Morris International’s Korea unit launched the IQOS ILUMA i One at KRW 59,000 (about USD 45).
Cover image: Kakaku.com
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