
Key Points Overview
- The Peruvian Congress is currently discussing a bill that would include e-cigarettes in the range of products subject to a selective consumption tax (ISC).
- The bill proposes tax rates of 20% to 100% for e-cigarettes containing nicotine and those without nicotine.
- The final tax rates will be determined by the executive branch within 90 days of the law being published.
- The proposal states that the e-cigarette usage rate among Peruvians aged 11 to 21 is 15.9% in 2024, with an average starting age of 13.7 years old.
2Firsts, March 20, 2026
According to Infobae, the Congress of the Republic of Peru is currently considering a bill that aims to include e-cigarettes, both with and without nicotine, in the scope of selective consumption taxes, with rates as high as 100% of the retail price.
The bill proposes to impose a 20% to 100% excise tax rate on e-cigarettes
The bill was proposed by Congressman José Cueto to amend the Unified Text of the Value Added Tax and Selective Consumption Tax Law, in order to include electronic nicotine delivery systems (ENDS) and non-nicotine electronic systems (NNES) in the list of taxable goods.
According to the proposal, the relevant products may be subject to different taxation methods, such as ad valorem tax or specific tax, with tax rates ranging from 20% to 100%.
The final tax rate will be determined by the administrative department and must be finalized within 90 days after the announcement of the bill, along with the necessary accompanying regulations.
According to the proposal, the e-cigarette usage rate among individuals aged 11 to 21 is expected to reach 15.9% by 2024.
The bill will make public health one of the primary legislative foundations
The proposal states that the use of e-cigarettes is continuing to expand among the younger generation, potentially reversing the progress made in reducing smoking rates.
In 2024, the e-cigarette usage rate among Peruvian youth aged 11 to 21 reached 15.9%, with the average age of initial use of these products being 13.7 years old.
The proposal also points out that e-cigarettes are often marketed as "safer alternatives," but they contain potential toxic chemicals; nicotine is highly addictive and may affect the brain development of adolescents, while also increasing the risk of cardiovascular and respiratory diseases.
The bill also mentions that flavor design and marketing strategies have reduced risk perception and promoted the spread of e-cigarettes among youth demographics.
Image source: Infobae
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com











