Philip Morris Korea Launches "Classic Dark Green" Heatsticks Exclusively for IQOS ILUMA; SENTIA Series Expands to 5 Flavors

Aug.26

Philip Morris International Korea Unveils "Classic Dark Green," a New Exclusive for IQOS ILUMA, Growing SENTIA Series to 5 Products.

Key Points:

·New Product Launch: Philip Morris International (PMI) Korea has launched the "IQOS ILUMA" series new product "Classic Dark Green."

·Product Line Expansion: With the addition of the new product, the SENTIA series now has five products to meet different flavor preferences.

·Market Feedback: The SENTIA series has received positive feedback since its launch in April.

·Product Compatibility: The latest "i ONE" device is compatible with SENTIA series products, providing a convenient user experience.

According to a report from Asia Today on August 25th, Philip Morris International (PMI) Korea announced the launch of a new product in their "IQOS ILUMA" series, the specialized heated tobacco product "Classic Dark Green.

The addition of this new product brings the SENTIA series to a total of five products, including:

Sentia Classic Gold (original flavor, smooth texture), Classic Silver (balanced, pure flavor), Classic Purple (refreshing, unique flavor), Classic Green (refreshing flavor), Classic Dark Green (rich and refreshing flavor).

A spokesperson for Philip Morris International (PMI) in South Korea stated that since the national launch of SENTIA in April 2025, the market has responded positively. They hope to accelerate the transition of adult smokers to non-combustible products by introducing new products that cater to consumer preferences and expanding the product portfolio.

The SENTIA series pods are manufactured at the factory of Philip Morris International (PMI) in South Korea, and the latest release, "IQOS ILUMA i ONE," is also compatible with this product line.

References:

[1] 한국필립모리스, 아이코스 일루마 전용 신제품 ‘센티아 클래식 다크 그린' 출시

Also Read:

[1] KT&G to Launch New “RAIM” Heated Tobacco Pod Brand on October 27

[2] BAT launches two glo HYPER “neo” sticks in South Korea, highlighting tropical flavors

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