Key points:
Philip Morris International (PMI) in Japan has released a limited edition series called "IQOS ILUMA i Minera Model," consisting of three different models.
The new products have been available in retail channels nationwide since April 15th at the same price as the current models.
The color scheme features a warm gold design, which has received positive feedback from consumers.
According to reports from Sanspo on April 15th, Philip Morris International (PMI) Japan announced the launch of the limited edition "IQOS ILUMA i Minera Model" series for their heated tobacco product line "IQOS ILUMA i," including three models: "IQOS ILUMA i PRIME Minera Model," "IQOS ILUMA i Minera Model," and "IQOS ILUMA i ONE Minera Model." The new products will gradually be available starting on April 15th at tobacco retailers nationwide, including major convenience stores. The series has been sold at four IQOS stores nationwide and the official online store since March 26th.
The "IQOS ILUMA i Minera Model" features a warm golden design and is priced the same as the "IQOS ILUMA" series. The selling price of the "IQOS ILUMA i" is 6980 yen (49 USD), "PRIME" is 9980 yen (70 USD), and "ONE" is 3980 yen (28 USD), all inclusive of tax.
The company's Marketing Director, Daniel Sevtsik, stated that the new product has received positive feedback from consumers since its release to the market.
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