Limited Edition "IQOS ILUMA i Mineral Model" Available in Japan

Mar.26

PMI launches limited edition "IQOS ILUMA i Mineral Model" heated tobacco product in Japan.

Key Points:

PMI has launched a limited edition "IQOS ILUMA i Mineral Model" heated tobacco product in Japan, with three different styles available.
This product will be gradually released for sale starting on March 26th at four IQOS physical stores and the official online store, and will be available at nationwide tobacco stores and convenience stores starting on April 15th.
The "ILUMA i" priced at 6,980 yen (46 USD), "PRIME" at 9,980 yen (66 USD), and "ONE" at 3,980 yen (27 USD).

According to Sanspo on March 26th, PMI has announced the launch of a limited edition "IQOS ILUMA i Mineral Model" series of its heated tobacco product in Japan. The product comes in three styles and will be released in batches starting on the 26th at four IQOS physical stores and the official online store nationwide. It will also be available for sale at tobacco shops and convenience stores nationwide starting on April 15th.

The slogan for the "IQOS ILUMA i Mineral Model" is "Hold the silent brilliance in your hand". The prices of the new products are the same as existing models. The price of "ILUMA i" is 6,980 yen (46 USD), "PRIME" is 9,980 yen (66 USD), and "ONE" is 3,980 yen (27 USD), all prices including tax.

References:

[1] 「IQOS ILUMA i ミネラモデル」26日から数量限定製品で日本先行発売　シンプルかつエレガントなカラー、プレミアムなデザインに

Also Read:

[1] PMI Sets Goal to Recycle One Million Devices by 2025

[2] Philip Morris CEO: IQOS Holds 80% of Japan's Heated Tobacco Market, Growth Expected for Next Decade

[3] Philip Morris International Launches "IQOS ILUMA i" in UAE

[4] PMI Japan Unveils "SENTIA Smooth Violet": First Flavor Pod in IQOS ILUMA

[5] Philip Morris International Launches New IQOS ILUMA i Series

[6] PMI Launches Two New Flavors for IQOS Pod System

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