Key points:
- Philip Morris International (PMI) has launched a new flavor pod called "TEREA Shine Pearl" for use with IQOS devices in Japan, specifically designed for the "IQOS ILUMA i" and "IQOS ILUMA" models.
- The product will be available for purchase starting April 15th at IQOS specialty stores and official shops, and will be gradually stocked at tobacco retail stores, including convenience stores, across Japan starting from April 28th. The price will be 580 yen per pack of 20 sticks (including tax) (4 US dollars).
- The fresh mint flavor is the main feature, named after the inspiration from "pearls sparkling in the sunlight".
According to Sanspo on April 8th, Philip Morris International (PMI) Japan has launched a new flavor of new tobacco product specially designed for "IQOS ILUMA i" and "IQOS ILUMA" devices. The new product, called "TEREA Shine Pearl," will be available for purchase starting on the 15th at IQOS specialty stores and official stores nationwide, and will gradually be stocked at tobacco sales outlets such as convenience stores across Japan starting on the 28th. The price is 580 Japanese yen per pack of 20 sticks (including tax) (equivalent to $4 USD).
"TEREA Shine Pearl" features a refreshing mint flavor, named after the inspiration of a "pearl shining under the sunlight".
The Market Director for Japan Product Portfolio at Philip Morris International (PMI), Daniel Sevsek, stated that,
Consumers can choose squeeze pods based on their personal emotions and occasions to achieve a change of taste and enjoy a personalized smoking experience.
Main image source: Sanspo
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