Key Points:
Product highlights: Utilizes Smartcore induction heating technology; includes new smart features such as touch screen, pause mode, and full compatibility with existing TEREApod.
Market strategy: Upgrading product line again following the success of IQOS ILUMA in 2023; focusing on expansion in Egypt and the Levant region.
Company data: E-cigarettes account for 42% of net revenue; there are 38.6 million adult users worldwide (as of December 2024); and a total of over $14 billion has been invested in research and development.
According to the Egyptian Daily News on June 23, Philip Morris International (PMI) has launched the IQOS ILUMA i in Egypt, claiming it to be "the latest and most advanced smoke-free device in their product portfolio". The device uses a Smartcore induction system to heat tobacco without combustion, providing a cleaner and residue-free experience. It also includes smart features such as a touch screen, pause mode, FlexPuff, and improved battery technology.
Ali Nevzat Karaman, the Managing Director of Philip Morris Egypt and Levant Region, stated:
"Following the launch of IQOS ILUMA in Egypt in 2023, IQOS ILUMA i is our most innovative device to date and the flagship product in our scientifically verified range of HNB smoke-free systems."
The IQOS ILUMA i is compatible with existing TEREA sticks, requiring no changes to specifications. This launch aligns with Philip Morris International's vision for a smoke-free future, supported by over $14 billion in research and development investment and the goal of eliminating cigarettes. Smoke-free products currently account for 42% of Philip Morris International's net revenue, with a projected global adult user base of 38.6 million by December 2024.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
