
Key points of focus:
Philippine President Marcos reaffirmed his commitment to protect public health, stressing the importance of cracking down on the smuggling of e-cigarettes. He believes that public health is more important than tax revenue losses.
Marcos pointed out that smuggling e-cigarettes poses a serious threat to public health, with packaging designs clearly targeting minors, further endangering the health of users.
Since 2023, the Filipino authorities have steadily intercepted an increasing number of smuggled e-cigarettes, with the amount seized in 2024 doubling compared to the previous year.
According to a report from mb on April 7, Philippine President Marcos reiterated his commitment to protecting public health, stating that this is more important than recouping tax losses from smuggling. Marcos made the statement while overseeing the inspection and destruction of smuggled e-cigarette products at the Manila Customs Bureau (BOC). In his speech, he pointed out that the seized products pose a serious threat to public health.
He said that, compared to the government's loss of tax revenue, we should pay more attention to the health issues that these e-cigarette products may cause.
We are unable to ascertain the origin and composition of these smuggled products.
In the past 10 operations, the Manila Port, Manila International Container Port, and Customs Intelligence Group collectively seized 2,977,925 e-cigarettes and their accessories, valued at approximately 3.26 billion Philippine pesos ($56.9 million).
Marcos warned that some e-cigarette liquids contain harmful substances. "Some products have been found to contain toxins after inspection, further endangering the health of users.
What is more concerning to him, however, is the marketing tactics employed for these products. The President pointed out that many products' packaging designs clearly target minors.
Particularly concerning is that these packages appear to be intended for children.
Marcos praised the coordinated efforts of various government agencies, noting a steady increase in the number of smuggled e-cigarettes seized since 2023.
In 2023, we seized approximately over 3 billion pesos (52.3 million dollars) worth of smuggled e-cigarettes. In 2024, the amount of seized illegal e-cigarettes doubled. From January to March 2025, we are also moving towards intercepting more illegal e-cigarettes.
Keep up the good work. We are beginning to see the results of your efforts. Keep working hard.
According to a statement from the presidential palace, the Philippines' customs department seized approximately 6.658 billion pesos (around 100 million USD) worth of goods in 48 operations targeting the smuggling of e-cigarettes in 2024.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com