PMI Aims for 50% Sales from Smoke-Free Products by 2025

Tommaso Di Giovanni, Vice President of Market Activation and Support at PMI, has reiterated that PMI does not encourage anyone to start a new smoking habit, but suggests offering heated tobacco products as an option for smokers looking to quit.

At a recent press conference, Tommaso added that negotiations are ongoing in many countries with plans to reduce smoking through innovative non-flammable products. "Governments and civil society must update their understanding of smoking and provide the latest data and information on scrutinizing products. Technology has brought many improvements and developments to smoking. Information on tobacco products from 10 years ago is already outdated.

Since developing risk reduction products ten years ago, Philip Morris International has spent over $8 billion on such products and they now account for approximately 30% of the company's revenue. Recently, Olczak stated that the company plans to achieve 50% of its sales from smoke-free products by 2025 through organic revenue growth rather than acquisitions.

During a recent interview with Reuters, Jacek Olczak, the current CEO of PMI, announced that the tobacco company plans to achieve 50% of its sales in smoke-free products by 2025. Olczak was elected as the company's president, taking over the position from Calantzopoulos, who had held it since 2013.

He said that the company has the ability to replace cigarettes with safer alternatives. "We have a leading global portfolio of traditional and smoke-free tobacco products, an excellent management team, and an agile, efficient, and fast-learning organization. We are fully capable of continuing to succeed in our vision of replacing cigarettes with better alternatives for the benefit of consumers, shareholders, and society as a whole.