Key takeaways:
Philip Morris International's (PMI) Polish subsidiary has completed a nearly 1 billion Polish Zloty (260 million US dollars) investment for the modernization of its factory in Krakow, creating over 300 new jobs.
The factory has added a new heated stick production line to produce specialized sticks for the IQOS ILUMA i.
The CEO of PMI's Northeast Europe region stated that the company is transitioning from a traditional cigarette manufacturer to a producer of new tobacco products. Since the launch of IQOS, global cigarette sales have decreased by 28%.
According to Polanddaily24 on April 3rd, Philip Morris International (PMI) Poland's subsidiary (Philip Morris Polska Distribution Sp. z oo) has completed a nearly 1 billion Polish zloty (2.6 million USD) investment in their Kraków factory for modernization. This investment has created over 300 new jobs in Kraków.
This investment enables the factory to produce heating sticks for the latest IQOS ILUMA i. It is worth noting that the sticks use tobacco locally grown in Poland. Over the past decade, PMI has directly purchased over 40,000 tons of tobacco from Polish farmers.
The modernization of PMI's factory in Krakow includes a new production line for heating sticks. These sticks are not only distributed in the Polish market, but also exported to international markets including European Union countries and Asia, with Japan being a key destination. IQOS devices were first launched globally in Japan in 2014.
PMI Northeast Europe President Michał Mierzejewski stated,
Compared to other tobacco companies, we are gradually phasing out cigarettes faster on a global scale. Since the launch of IQOS, we have reduced cigarette sales volume by 28% in the global market. Now, our Krakow factory has also joined the forefront of global transformation, transitioning from a cigarette manufacturer to a manufacturer of smoke-free products.
PMI has invested over $14 billion in scientific research, technological development, and the commercialization of new tobacco products. The development of heat-not-burn tobacco in IQOS has benefited from collaboration with engineers from the International Tobacco Machinery company (ITM) in Lodz, Poland. Currently, PMI's new tobacco products are being sold in 95 markets worldwide.
According to international estimates, there are still over one billion people worldwide who smoke. In Poland, the number of smokers exceeds eight million.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
![[2Firsts Feature] How Gen Z Entrepreneurs Are Disrupting the U.S. Nicotine Market with a Thin Strip](https://static.2firsts.com/uploads/20250528/21c19de8bd80dcf75c5722a016ac11d9.png?x-oss-process=style/origin)
