PMI Korea Launches “Sentia” Pod for IQOS ILUMA

Apr.01

PMI launches "Sentia" pods for IQOS ILUMA in South Korea, targeting new users, available nationwide from March 3.

Key points:

PMI Korea has launched a new pod called "Sentia" specifically designed for IQOS ILUMA, which will be available nationwide starting on March 3rd.
"Sentia" comes in four flavors, designed specifically for beginners to help transition to heated tobacco products.
This new product is being sold at 9 company-owned stores and major convenience stores, and is produced at the Yangsan, Gyeongnam.

According to N.News on April 1st, PMI Korea announced that they will begin nationwide sales of the "Sentia" pods customized for the "IQOS ILUMA" series starting from the 3rd. This new product is designed specifically for adult smokers trying IQOS for the first time.

The "Sentia" series consists of four flavors: Sentia Classic Gold, Classic Silver, Classic Purple and Classic Green. These products will be available for sale at 9 IQOS flagship stores nationwide and major convenience stores including those in Seoul and Gyeonggi Province starting from the day of their launch.

"Sentia" is produced and supplied by PMI's factory located in Yangsan, Gyeongnam. Similar to TEREA, the production of "Sentia" is based on the same equipment and quality standards.

The company representative stated that,

"Sentia provides more options for users of the IQOS ILUMA series, helping adult smokers who are considering switching from traditional cigarettes to heated tobacco products to start using IQOS ILUMA at a lower cost."

References:

[1] 한국필립모리스, 아이코스 일루마 전용 스틱 '센티아' 판매 개시

Also Read:

[1] Philip Morris International Launches New IQOS ILUMA i Series

[2] PMI's market share in South Korea falls short of target

[3] Philip Morris Korea Defends Switch to Smokeless Products: Report

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

China Boton Group Resumes Trading, Soars 55.56% to 52-Week High; Signs Land Acquisition Agreement with Shenzhen Government - Reuters/AP

China Boton Group (HK.3318) resumed trading on December 10, opening at 2.800 HKD and surging 55.56%.

Dec.10 by 2FIRSTS.ai

Expert Warns in 2Firsts Op-ed: Proposed COP11 Ban on Nicotine Pouches Would Be a Global Public Health Mistake

As global delegates prepare for COP11, a leaked EU position paper has sparked fresh debate over the future of nicotine pouch regulation. In an exclusive op-ed submitted to 2Firsts, Dr. Nveed Chaudhary, Chair of GINN’s Scientific Committee, argues that banning nicotine pouches would be a profound public health mistake—one that ignores harm reduction science and risks reversing global progress in smoking cessation.

Nov.03

Australia’s TGA Seizes Illicit Vaping Products Worth Over US$670,000 in Bendigo

Australia’s Therapeutic Goods Administration (TGA) has seized illicit vaping products with an estimated street value exceeding A$1 million (approximately US$670,000) following an enforcement operation in Bendigo, Victoria.

Dec.24 by 2FIRSTS.ai

U.S. Company TPB Q3 Earnings: Nicotine Pouch Sales Surge 628% YoY, First U.S. Production Line Planned

Turning Point Brands (NYSE: TPB) released its financial results for the third quarter of 2025, reporting strong revenue and profit growth driven by surging Modern Oral (nicotine pouch) sales. The company announced plans to establish its first U.S.-based white pouch production line in 2026, marking a key step toward manufacturing localization.