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PMI Korea Launches “Sentia” Pod for IQOS ILUMA

Apr.01.2025
PMI Korea Launches “Sentia” Pod for IQOS ILUMA
PMI launches "Sentia" pods for IQOS ILUMA in South Korea, targeting new users, available nationwide from March 3.

Key points:

  • PMI Korea has launched a new pod called "Sentia" specifically designed for IQOS ILUMA, which will be available nationwide starting on March 3rd.
  • "Sentia" comes in four flavors, designed specifically for beginners to help transition to heated tobacco products.
  • This new product is being sold at 9 company-owned stores and major convenience stores, and is produced at the Yangsan, Gyeongnam.

According to N.News on April 1st, PMI Korea announced that they will begin nationwide sales of the "Sentia" pods customized for the "IQOS ILUMA" series starting from the 3rd. This new product is designed specifically for adult smokers trying IQOS for the first time.

 

The "Sentia" series consists of four flavors: Sentia Classic Gold, Classic Silver, Classic Purple and Classic Green. These products will be available for sale at 9 IQOS flagship stores nationwide and major convenience stores including those in Seoul and Gyeonggi Province starting from the day of their launch.

 

"Sentia" is produced and supplied by PMI's factory located in Yangsan, Gyeongnam. Similar to TEREA, the production of "Sentia" is based on the same equipment and quality standards.

 

The company representative stated that,

 

"Sentia provides more options for users of the IQOS ILUMA series, helping adult smokers who are considering switching from traditional cigarettes to heated tobacco products to start using IQOS ILUMA at a lower cost."

 

References:
[1] 한국필립모리스, 아이코스 일루마 전용 스틱 '센티아' 판매 개시
Also Read:
[1] Philip Morris International Launches New IQOS ILUMA i Series
[2] PMI's market share in South Korea falls short of target
[3] Philip Morris Korea Defends Switch to Smokeless Products: Report

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