Recruitment for IQOS Activity: Share Your Transition Story

According to a report from South Korean media outlet etnews on August 28, PMI (PMI) Korea announced that it will be recruiting participants for the "IQOS campaign".

The event aims to share live stories of actual users who have transitioned from regular cigarettes to IQOS, in order to assist adult smokers in choosing a healthier alternative. The selected participants, who serve as the main characters of the IQOS event, will have their unique stories produced as event content and shared through multiple channels, including the official IQOS website.

Any IQOS club member who is a resident in the country and aged 25 or above can apply to participate in IQOS events through the official IQOS website. The recruitment period will last until September 3rd.

The selected applicants will undergo an in-depth interview before being ultimately chosen as the main participants of the event.

In addition, various benefits are also provided. All members participating in IQOS activities will receive 300 club points, and when submitting their applications, 50 lucky winners will be selected and presented with the "IQOSIlluma Prime" device by uploading their photos or videos.

Meanwhile, individuals selected for in-depth interviews will receive a certain amount of remuneration and hotel vouchers. Moreover, those ultimately chosen as the main characters for the IQOS event will earn a fee based on the production of content such as videos and photos.

A representative from South Korean PMI Company stated, "By offering superior alternatives and presenting real-life stories of IQOS users experiencing changes in their everyday lives, our aim is to assist adult smokers who are still consuming conventional cigarettes in promptly opting for a better substitute."