Singapore media: Relx-linked firm Hellow SG struck off and office closed in Singapore

Nov.03

According to The Straits Times, after Singapore strengthened anti-vaping enforcement from September 2025, Relx International-linked entity Hellow SG voluntarily applied for deregistration and was officially struck off by ACRA on September 30, closing its local office. The company reportedly undertook regional business support and operated quietly.

Key Points

Relx-linked entity exits Singapore: Hellow SG, associated with Relx International, was struck off by ACRA on September 30, 2025 and closed its Singapore office, according to The Straits Times.

Provided regional support: Reports show the company offered administrative and import-export support for Relx International, operating quietly without public signage.

Voluntary strike-off: ACRA records indicate the company applied for voluntary striking-off on June 27, 2025, with no objections filed during the 60-day notice period.

2Firsts, November 3, 2025 — According to The Straits Times, following Singapore’s implementation of strict anti-vaping measures from September 1, 2025, the Relx International-linked entity Hellow SG has been struck off and closed its office in Singapore.

According to records from the Accounting and Corporate Regulatory Authority (ACRA), Hellow SG was officially struck off on September 30, 2025. The report said the company, incorporated in 2019, provided administrative and transshipment support services and was identified by The Straits Times as a subsidiary of Relx International.

Company Operations

The report said Hellow SG supported Relx International’s Asia-Pacific import-export operations and conducted online coordination meetings in Singapore, including discussing third-party influencer marketing strategies for social media.

Accounting records from the Cayman Islands reportedly show that Du Bing, a Chinese national, is the director of Hellow HK and also CEO of Relx International. Hellow SG’s office was located at Valley Point on River Valley Road, without public signage. After whistleblowers provided recorded conversations, The Straits Times reported on its operations in 2024. The site has been leased to a children’s education centre since September 2024.

ACRA stated that Hellow SG applied for voluntary strike-off on June 27, 2025, and with no objections raised during the statutory notice period, the company was removed from the register on September 30, 2025.

Relx International and two Singapore-based senior executives did not respond to The Straits Times’ request for comment.

Not the first exit from Singapore

The report noted that Hellow SG is not the first vaping-related company to leave Singapore. Juul Labs also exited after entering liquidation in July 2024.

Tightening regulatory environment

Professor Teo Yik Ying, Dean of the Saw Swee Hock School of Public Health at the National University of Singapore, said the local business environment for vape-related companies may have become unfavourable after policy changes. He noted that since Prime Minister Lawrence Wong announced at the 2025 National Day Rally that vaping would be treated as a “drug enforcement issue,” the government has adopted a “whole-of-government” approach to curb vaping and reduce its commercial presence.

From September 1, 2025, Singapore increased penalties for users and supply-chain actors and brought certain vaping offences under three major legal frameworks:

Online Criminal Harms Act
Organised Crime Act
Corruption, Drug Trafficking and Other Serious Crimes Act

Lawyer N. Kanagavijayan stated that companies may worry about legal risks tied to fund flows from vaping-related trade, even if originating from legal markets overseas.

At the same time, the anaesthetic etomidate, reportedly abused via “Kpods,” was classified as a Class C controlled drug.

Enforcement Data

From September 1 to October 12, 2025, Singapore authorities recorded:

1,339 vaping-related offences
67 individuals placed in rehabilitation programmes
Over 26,000 e-vaporisers and components seized

References:

[1] Firm linked to vape manufacturer in China exits Singapore amid roll-out of tough measures

Also Read:

[1] Singapore Charges 14 Over Vape Syndicate Under Organised Crime Act

[2] Singapore Schools Enhance Anti-E-cigarette Education with Scenario Discussions and Scientific Evidence

[3] Singapore tightens vape enforcement, mandates rehab for etomidate users

[4] Singapore Police Dismantle Cross-Border E-Cigarette Smuggling Ring, Arrest 12 and Seize Over 64,000 Devices

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