Research Report: E-Cigarette Device Market to Hit $34.29 Billion by 2031; Top Brands Now Hold Nearly Half the Share

Oct.16.2025

Research Report: E-Cigarette Device Market to Hit $34.29 Billion by 2031; Top Brands Now Hold Nearly Half the Share

Market research firm LP Information has released a global e-cigarette market report forecasting that the e-cigarette device market—including both disposable and reusable devices—will reach US$34.29 billion by 2031, with a 9.4% CAGR from 2025 to 2031.

Key Points at a Glance

LPI projects a 9.4% CAGR (2025–2031), reaching US$34.29 billion in 2031.
In 2024, the top 10 vendors by sales held a combined ~44% share.
Longer battery life & better temperature control, miniaturization, and the expansion of disposables, together with regulatory/certification frameworks, are shaping the industry’s trajectory.

2Firsts, October 16, 2025 — According to DreamNews, market research firm LP Information (LPI) has released the report Global E-Cigarette Device Market Growth (2025–2031), which finds that e-cigarette devices (including disposable and reusable products) continue to expand steadily, driven by technological advances and evolving regulation. The report forecasts a 9.4% compound annual growth rate for 2025–2031, with the market reaching US$34.29 billion by 2031.

研究机构报告：电子烟设备市场2031年规模将达342.9亿美元，头部品牌目前占据近半份额 — Global e-cigarette device market size forecast | Image credit: DreamNews

The report also outlines the competitive landscape and leading players. Based on 2024 research, the top 10 companies/brands account for about 44% of sales by revenue.

Representative market participants include: ELFBAR (brand), British American Tobacco (BAT), SKE Crystal (brand), Philip Morris International (PMI), Imperial Brands (formerly Imperial Tobacco), RELX (brand and company), Altria, Smoore International, Japan Tobacco (JT), and FirstUnion, among others.

研究机构报告：电子烟设备市场2031年规模将达342.9亿美元，头部品牌目前占据近半份额 — Top 15 e-cigarette device companies/brands and market shares (based on 2024 survey data) | Image credit: DreamNews

In terms of product and application segments, the report categorizes types into e-cigarettes (Ecigs) and vaporizers, and applications by male and female users. It further notes that improvements in battery endurance and temperature control, device miniaturization, and the growth of disposable products, in concert with regulatory and certification requirements across regions, are jointly shaping the industry’s direction.

LP Information is a market research and consulting firm/report publisher founded in 2016, providing sector reports, custom research, and advisory services.

Cover image credit: DreamNews

References:

[1] 電子タバコ用デバイスの世界市場調査レポート:成長、収益、メーカー収入、販売、市場動向2025~2031年

China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

Poland to ban “characterising flavours” in heated tobacco sticks from Jan. 18, 2026

Poland to ban “characterising flavours” in heated tobacco sticks from Jan. 18, 2026

Poland will implement an amended health protection law on January 18, 2026, restricting the availability of tobacco inserts used in heated tobacco devices. The new rules prohibit products with a “characterising flavour,” meaning a clearly noticeable taste or smell other than tobacco, derived from additives and detectable before or during use.

Jan.20 by 2FIRSTS.ai

Product | VOZOL’s New E-Cigarette Appears on Middle East Social Media, Touted at 40,000 Puffs with Dual Mesh Coils and Dual Modes

Product | VOZOL’s New E-Cigarette Appears on Middle East Social Media, Touted at 40,000 Puffs with Dual Mesh Coils and Dual Modes

VOZOL has recently promoted its MAGIC FLEX 40000 e-cigarette on its official Iraq social media account, using mainly Arabic-language posts and listing Baghdad as the account location. The campaign highlights a detachable/separate battery, the ability to switch flavors at will, ECO/POWER dual-mode operation, and a display-based user interface.

Jan.27 by 2FIRSTS.ai

2Firsts Interview with Glas ｜Why a California ENDS Company Believes Its Age-gated Flavored Vape Could Be Next in Line for FDA Authorization

2Firsts Interview with Glas ｜Why a California ENDS Company Believes Its Age-gated Flavored Vape Could Be Next in Line for FDA Authorization

As the FDA advances efforts to streamline its PMTA review process, including support for small businesses, expectations are rising that additional product authorizations may follow. Age-verification technology is emerging as a key consideration in future approvals.In this interview, California-based Glas discusses its G2 platform, integrating smartphone-based identity verification, proximity controls and anti-counterfeit systems, and outlines its positioning under the FDA’s PMTA framework.

Russia’s Rostov Region Eyes Full Vape Sales Ban, Signals Tighter Tobacco Retail Rules

Russia’s Rostov Region Eyes Full Vape Sales Ban, Signals Tighter Tobacco Retail Rules

Russia’s Rostov region is preparing to pursue a region-wide ban on vape sales and is also signaling support for broader regional powers to tighten tobacco retail rules. A regional lawmaker said the initiative aligns with a State Duma bill that would allow regions to impose vape sales bans—an initiative he said has presidential backing.

Jan.28 by 2FIRSTS.ai

Russian consumer group urges Kremlin administration to reject regional vape sales bans

Russian consumer group urges Kremlin administration to reject regional vape sales bans

A Russian consumer organization has urged the Presidential Administration to block proposals that would let regions ban ENDS and e-liquid sales, warning it would create fragmented regulation and turbocharge the illicit market. The group cites WHO statistics and overseas experiences to argue for a more targeted regulatory model.

Feb.06 by 2FIRSTS.ai

Proposed vaping duty in Jersey: £467,000 forecast for 2026 as it takes effect in the second half of the year

Proposed vaping duty in Jersey: £467,000 forecast for 2026 as it takes effect in the second half of the year

Jersey is proposing a vaping duty. The Treasury Minister said the duty is forecast to raise £467,000 in 2026 because it will take effect in the second half of the year, and £955,000 per year from 2027 to 2029. Implementation is estimated to cost around £400,000 over four years, with an initial cost of £145,000 in 2026. The policy is described as aiming to reduce nicotine consumption and improve public health, while avoiding a shift to smoking.

Feb.26 by 2FIRSTS.ai

Related Read

Poland to ban “characterising flavours” in heated tobacco sticks from Jan. 18, 2026

Poland to ban “characterising flavours” in heated tobacco sticks from Jan. 18, 2026

Product | VOZOL’s New E-Cigarette Appears on Middle East Social Media, Touted at 40,000 Puffs with Dual Mesh Coils and Dual Modes

Product | VOZOL’s New E-Cigarette Appears on Middle East Social Media, Touted at 40,000 Puffs with Dual Mesh Coils and Dual Modes

2Firsts Interview with Glas ｜Why a California ENDS Company Believes Its Age-gated Flavored Vape Could Be Next in Line for FDA Authorization

2Firsts Interview with Glas ｜Why a California ENDS Company Believes Its Age-gated Flavored Vape Could Be Next in Line for FDA Authorization

Russia’s Rostov Region Eyes Full Vape Sales Ban, Signals Tighter Tobacco Retail Rules

Russia’s Rostov Region Eyes Full Vape Sales Ban, Signals Tighter Tobacco Retail Rules

Russian consumer group urges Kremlin administration to reject regional vape sales bans

Russian consumer group urges Kremlin administration to reject regional vape sales bans

Proposed vaping duty in Jersey: £467,000 forecast for 2026 as it takes effect in the second half of the year

Proposed vaping duty in Jersey: £467,000 forecast for 2026 as it takes effect in the second half of the year