British e-cigarette company Riot Labs recently launched "Green Friday," avoiding Black Friday, to promote its sustainable, carbon-negative disposable e-cigarette products and lead the market in environmentally-friendly practices. "Green Friday" is a significant step in their efforts to protect the planet.
The picture is sourced from planetofthevapes.
On November 24th, Riot Labs, a well-known UK producer of disposable e-cigarettes, announced their support for Green Friday instead of Black Friday. Environmental pioneers such as Patagonia and e-commerce platform eBay had already launched their own green initiatives the previous week.
Riot Labs, headquartered in Milton Keynes, with over 40 employees, has chosen to advocate for green consumption during the busiest shopping day of the year, known as "Black Friday".
Since the introduction of "Black Friday" in the UK in 2010, the event has become synonymous with blind consumerism, excessive packaging, and wasteful transportation. According to experts, this year's shopping frenzy is expected to generate 429,000 metric tons of greenhouse gas emissions solely in product delivery. This is equivalent to the emissions of 435 round-trip flights between London and New York.
In 2022, Riot Labs launched the "green" era of the electronic cigarette industry by developing and selling the world's first carbon-negative disposable e-cigarette. They also introduced a national recycling program to encourage sustainable e-cigarette disposal by users.
Last week, Riot Labs launched a 50% online discount across their entire store, dubbed "Green Friday." The campaign provided a 100% net profit donation to Coolearth.org, a charity advocating for the harmony between people, nature, and climate.
Riot Labs hopes that this initiative will set an example for the electronic cigarette industry and contribute more to sustainable development. At the same time, the donation will be directly used for forest protection, providing funding for key projects focused on solving deforestation issues and protecting carbon.
Ben Johnson, founder and CEO of Riot Labs, has stated that statistics show the negative impact of Black Friday is significant. Around 80% of items purchased on Black Friday end up in landfills, incinerated, or improperly recycled, presenting a major challenge for the single-use product industry. Johnson expressed concern about this issue and emphasized the need for solutions to address it.
Last week, Riot Labs received widespread recognition in the field of sustainable development. The company won the Sustainable E-cigarette Award and Best Marketing/Public Relations Campaign in the Riot Recovery Smoking Cessation Journey at the UKVIA Awards. The UKVIA Awards are the largest event in the UK's electronic vaporization industry.
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