Rise of Gold: E-cigarette Brands Embrace Luxurious Design
From October 27th to 28th, during the e-cigarette exhibition in the United Kingdom, 2FIRSTS observed that multiple brands unveiled e-cigarette products with golden packaging. These devices closely resembled gleaming gold bars, creating a strong sense of opulence throughout the venue, commonly known as the "nouveau riche trend".
At the exhibition, 2FIRSTS noticed that the e-cigarette designs of several brands such as AU GOLD and GOLD MARY are strikingly similar to the renowned disposable e-cigarette brand GOLD BAR, featuring a "gold bar" appearance.
In response to this, 2FIRSTS sought the opinion of GOLD BAR on this trend. On-site staff stated that their gold bar e-cigarette product has gained smooth business development due to its unique concept and design. They also expressed pride in discovering that numerous brands have adopted a similar design style at this exhibition.
According to an observation by 2FIRSTS, GOLD BAR's products initially gained popularity in the Middle Eastern market. By mid-2023, their products started to gain recognition in the UK market, with many e-cigarette stores beginning to sell their related products.
The personnel at GOLD BAR informed 2FIRSTS that their previous focus had been on disposable e-cigarettes. However, they have recently recognized the potential in the pod-based market and are now planning a rapid launch of pod-based products. Additionally, they intend to expand their product line to include open system products and e-liquids, in order to cater to a wider range of consumer needs.
Disclaimer:
This article is translated from an original Chinese article available on 2firsts.cn by AI, and has been reviewed and edited by 2FIRSTS's English editorial team. The Chinese original text is the only authoritative source of information. The exclusive copyright and license rights to this article are held by 2FIRSTS Technology Co., Ltd. Any reproduction, reprinting, or redistribution of this article, either in part or in full, requires express written permission from 2FIRSTS and must include clear attribution along with a link to this content. Non-compliance may result in legal action. 2FIRSTS Technology Co., Ltd. reserves the right to pursue legal actions in case of unauthorized use or distribution.
