Recently, the Russian state project "Demography" launched a public awareness campaign on the "electronic cigarette and its hidden harms". As demonstrated by the creators of the "National Priority" initiative in an outdoor setting, issues with blood vessels, "similar" coughing, and shortness of breath are all easier to understand than the heavily advertised "nicotine-rich products".
In the streets of Moscow, you can see banners calling for a reduction in smoking. These banners highlight the negative effects of electronic cigarettes on the body. The pleasant smell of the gum emitted by e-cigarettes makes life complicated, as it serves as a reminder to citizens attending the event.
In addition, the creator of the promotional video also refuted the excuse that smokers were surprised by another way of heating tobacco. The secret is simple: "Don't worry," the creator said.
Additionally, as part of the Let's Quit initiative, the Let's Quit community has launched on social networks VKontakte and Telegram. It features stories from ex-smokers, helpful tips and techniques for quitting smoking.
In early August, National Priorities and Rostourism encouraged urban residents to take a break on the weekends - as part of outdoor activities, creators shared their experiences of traveling to nearby cities.
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