SEATCA Urges Reconsideration of E-Cigarette Regulation in Philippines

Aug.07.2024
SEATCA Urges Reconsideration of E-Cigarette Regulation in Philippines
SEATCA urges Philippine lawmakers to reconsider E-cigarette regulation following Supreme Court ruling favoring FDA oversight.

According to a report by Vera Files on August 7, the Southeast Asia Tobacco Control Alliance (SEATCA) has called on Philippine legislators to reconsider the "Vaporized Nicotine and Non-Nicotine Products Regulation Act," which gives the Department of Trade and Industry regulatory power over electronic smoking devices (ESDs). This call comes following a Supreme Court ruling which clearly stated that such products should be regulated by the Food and Drug Administration (FDA).


It has been reported that on January 26, 2022, the Philippine Congress passed the "Vaporized Nicotine and Non-Nicotine Products Regulation Act" (Republic Act No. 11900). The newly elected President, Ferdinand Marcos Jr., allowed the law to automatically take effect on July 25, despite calls from health organizations and medical groups to veto the bill in order to protect youth from the dangers of tobacco and other e-cigarette products.


The law will lower the age restriction for the use of e-cigarettes from 21 to 18, allowing online advertising and sales of new types of e-cigarette products, and placing regulation under the Department of Commerce and Industry instead of the FDA. The Department of Commerce and Industry issued a temporary suspension of online sales of e-cigarette products on July 20, stating the need to "protect youth and prioritize public health.


In a decision announced on July 23, the Supreme Court stated:


All products that affect health, including tobacco products, should fall under the jurisdiction of the FDA to ensure their safety, efficacy, purity, and quality.


The Philippines Department of Health welcomed the decision on July 30, stating that it is an important step in preventing the tobacco industry from bypassing existing policies and enhancing the ability of enforcement agencies to reduce health risks associated with tobacco consumption.


The Executive Director of SEATCA, Dr. Ulysses Dorotheo, pointed out:


Due to the harmful effects of e-cigarettes on health, the FDA is the appropriate agency regulating these products. We must actively protect the authority of the health department to regulate the tobacco industry and reject any attempts to weaken or question this authority.


The former Health Minister Jaime Galvez Tan stated:


This is a milestone victory in our fight to reduce tobacco consumption and its deadly impact on Filipinos, especially young people.


In the latest ruling written by Supreme Court Associate Justice Marvic Leonen, the Court reiterated its 2021 decision affirming the FDA's authority to regulate tobacco products. The Court rejected the motion for reconsideration filed by the Philippine Tobacco Institute (PTI) and Albay 1st District Representative Edcel Lagman, and further dismissed the Tobacco Inter-Agency Committee's claim of exclusive authority over tobacco products.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts Exclusive Analysis | RLX Q2 Revenue Rises 14.8%, Company Takes Control of Western European Distributor and Expands Multi-Category Strategy
2Firsts Exclusive Analysis | RLX Q2 Revenue Rises 14.8%, Company Takes Control of Western European Distributor and Expands Multi-Category Strategy
business accounting for 68.5% of sales. A new controlling investment in a Western European distributor and plans to scale modern oral nicotine pouches point to a broader international strategy spanning channels and multiple product categories.
Special Report
Aug.14
Canada Health Minister Says She Is Not Considering Looser Nicotine Pouch Retail Rules as PMI-Linked Group Pushes for Wider Access
Canada Health Minister Says She Is Not Considering Looser Nicotine Pouch Retail Rules as PMI-Linked Group Pushes for Wider Access
Canadian Health Minister Marjorie Michel says she is not considering loosening retail restrictions on nicotine pouches. Canada regulates pouches containing 4 mg or less of nicotine per unit as non-prescription nicotine replacement therapy and requires newer NRT formats such as pouches to be sold from behind pharmacy counters. Meanwhile, Unsmoke Canada, linked to Philip Morris International's Canadian business, is pushing to allow pouches in convenience stores and other general retail outlets. Health Canada also acknowledges continued unauthorized sales, while recent research shows rising pouch use among Canadian youth aged 16 to 19.
Sep.24
Altria’s USSTC Starts $250 Million Kentucky Expansion, Adding More Than 200 Jobs
Altria’s USSTC Starts $250 Million Kentucky Expansion, Adding More Than 200 Jobs
U.S. Smokeless Tobacco Company, an Altria Group company, has broken ground on an approximately $250 million manufacturing expansion in Hopkinsville, Kentucky. The roughly 270,000-square-foot facility is expected to create more than 200 jobs and absorb processing, manufacturing and packaging operations currently split between Hopkinsville and Nashville, Tennessee. USSTC previously said production at its Nashville facility is expected to wind down by early 2028. The project forms part of Altria’s broader effort to modernize and consolidate its U.S. smokeless tobacco manufacturing network.
Sep.10
 PMI Opens Generative AI Center in Portugal to Support Global Operations
PMI Opens Generative AI Center in Portugal to Support Global Operations
According to information released by Portugal’s Trade & Investment Agency (AICEP) in July 2026, Philip Morris International (PMI) has established a global Generative Artificial Intelligence Factory (GenAI Factory) at its Portuguese subsidiary Tabaqueira. The center will support PMI’s global operations by developing and deploying AI solutions focused on industrial process optimization, data analytics, operational automation and AI application development. The initiative strengthens Portugal’s role in PMI’s global technology and innovation network.
Aug.27
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Philip Morris International (PMI) has launched ZYN Melts in the UK, introducing a fully dissolvable oral nicotine tablet format alongside the brand's existing nicotine pouches. The range includes Cool Mint and Peppermint, each offered at 1mg and 2mg of nicotine per tablet, creating four SKUs. Each can contains 20 tablets and is priced at £6.50 in the UK. Unlike ZYN nicotine pouches, Melts are placed between the upper lip and gum and dissolve completely during use.
News
Sep.29 by 2Firsts Perspectives
Product | JNR Launches Crown Shisha 100K for International Wholesale, Pairing 58ml Capacity With Triple-Mesh DTL Design
Product | JNR Launches Crown Shisha 100K for International Wholesale, Pairing 58ml Capacity With Triple-Mesh DTL Design
JNR released the Crown Shisha 100K on August 14, 2026, positioning the ultra-high-capacity disposable around a direct-to-lung (DTL) e-shisha experience. The device combines a 58ml e-liquid capacity, triple 1.0Ω mesh coils and a 1,300mAh rechargeable battery, with JNR claiming up to 100,000 puffs. Adjustable airflow, battery and e-liquid status displays, a leather-style exterior and a shisha-inspired sound effect further differentiate the product. JNR is currently promoting the device through international wholesale and distribution channels, while a specific first retail market has not been disclosed.
Aug.31