According to local media in Brazil, the state of Paraíba announced last Friday (25th) that e-commerce platform Shopee will be fined for selling e-cigarettes in the state without disclosing the amount of the penalty.
The Brazilian National Health Surveillance Agency (Anvisa) has banned the sale and distribution of electronic vaping devices. According to authorities in the state of Paraíba, the recent crackdown by the e-cigarette task force resulted in inspections of 20 tobacco stores, of which only 5 were found to regularly sell these products.
Shopee responds that they have not yet received any official notification at this point, but reiterates their commitment to providing the best shopping experience in a safe and reliable manner, while respecting local policies and regulations.
We demand that sellers comply with local regulations and Shopee's policies, prohibiting the sale of illegal products on the platform. We will take strict action against sellers who fail to adhere to the regulations," the company stated.
He added, "We also take proactive measures, such as conducting training to increase sellers' awareness and assisting them in complying with relevant regulations and policies, as well as providing channels to report and remove content that violates our terms and conditions.
The penalties imposed by the Brazilian National Health Surveillance Agency for companies that violate this resolution vary depending on the scale of the advertiser and the severity of the violation. In a statement, the agency pointed out that "health surveillance is decentralized, and the inspection of physical tobacco retail locations is the responsibility of local authorities (state and municipal governments).
References
Procon-PB issues notice to Shopee regarding sale of electronic cigarettes.
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