According to local media in Brazil, the state of Paraíba announced last Friday (25th) that e-commerce platform Shopee will be fined for selling e-cigarettes in the state without disclosing the amount of the penalty.
The Brazilian National Health Surveillance Agency (Anvisa) has banned the sale and distribution of electronic vaping devices. According to authorities in the state of Paraíba, the recent crackdown by the e-cigarette task force resulted in inspections of 20 tobacco stores, of which only 5 were found to regularly sell these products.
Shopee responds that they have not yet received any official notification at this point, but reiterates their commitment to providing the best shopping experience in a safe and reliable manner, while respecting local policies and regulations.
We demand that sellers comply with local regulations and Shopee's policies, prohibiting the sale of illegal products on the platform. We will take strict action against sellers who fail to adhere to the regulations," the company stated.
He added, "We also take proactive measures, such as conducting training to increase sellers' awareness and assisting them in complying with relevant regulations and policies, as well as providing channels to report and remove content that violates our terms and conditions.
The penalties imposed by the Brazilian National Health Surveillance Agency for companies that violate this resolution vary depending on the scale of the advertiser and the severity of the violation. In a statement, the agency pointed out that "health surveillance is decentralized, and the inspection of physical tobacco retail locations is the responsibility of local authorities (state and municipal governments).
References
Procon-PB issues notice to Shopee regarding sale of electronic cigarettes.
Disclaimer
This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.
Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.
The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.
This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.
Copyright Notice
This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.
No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.
For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.
AI-Assisted Translation and Editing Notice
Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.
Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.
