Currently, the UK accounts for 10% of the global revenue from nicotine pouches, making it the third largest market in Europe after Sweden and Denmark. The EU nicotine pouch market share has exceeded 900 million euros in 2023, with the largest market share in the Nordic countries. Additionally, countries with large populations and high smoking rates such as Poland, France, and Spain are experiencing the fastest growth in nicotine pouch users.
Among the 27 countries in the European Union, there are over 90 nicotine pouch brands, with physical retail accounting for 68% and online retail accounting for 32%. The total sales outlets for nicotine pouches in the EU include 104,000 physical retail points and 90 online retail points.
At the 2024 Vaper Expo UK in Birmingham, several well-known e-cigarette companies introduced nicotine pouches at the event. Among them, the popular e-cigarette brand SMOK showcased their new nicotine pouch product, OFRF.
In April this year, keynote speaker and chief editor Robert Casinge introduced at the EVO NXT exhibition in Spain that as the market for nicotine pouches matures, large markets like Germany and the Czech Republic are also growing rapidly, while mature markets in Northern Europe are growing at a more stable pace.
Currently, there is a diverse trend in the development of nicotine pouch products, including new forms of intake such as gum and film, as well as new packaging and taste experiences.
It is expected that by 2027, the online market share will increase again with the activation of new markets and the expansion of brands in the European Union. Market research shows that the popularity of nicotine pouches is continuously rising, the number of available brands is increasing, and the participation of retailers and related businesses is also increasing. Although undeveloped markets currently do not show market activity, many markets with high smoking rates and large populations will become important markets for nicotine pouches in the future.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
