SMOORE International Reports 2022 Financial Performance

Mar.21.2023
SMOORE International Reports 2022 Financial Performance
Smoore International's 2022 performance report indicates an 11.7% decline in revenue and a 52.7% decrease in net profit.

On March 20th, Semiconductor Manufacturing International Corporation (SMIC) released its 2022 financial performance report. The report revealed that SMIC had a revenue of 12.145 billion yuan in 2022, a decrease of 11.7% from the previous year. After adjustments, their net profit for the year was 2.575 billion yuan, a decrease of 52.7% from the previous year.


Summary of SMIC's Financial Report | Source: SMIC Financial Report


More than 80% of overseas revenue: Decline in the US, Rise in Europe. According to the financial report, Smore's total revenue for 2022 was CNY 12.145 billion, with an export income of CNY 9.898 billion accounting for 81.5% of the total revenue, an increase of 15.5% compared to last year. Domestic sales revenue was CNY 2.246 billion, accounting for 18.5% of the total revenue, a decrease of 15.5% compared to last year.


Market Revenue in Simoer | Source: Simoer Financial Report


In 2022, Smoore's sales revenue for enterprise customers in the United States decreased by 22.7% due to increased competition from non-compliant electronic cigarette products and price adjustments for certain products to support some clients in gaining market share. This decline was analyzed by region.


In the financial report, Somor expressed confidence in the future competitiveness of its products and long-term growth in the US market, as the FDA continues to strengthen its enforcement efforts.


In Europe and other markets, Smoore's sales revenue in 2022 increased by 53.4% compared to the previous year. Smoore stated in their financial report that they have assisted major clients in becoming the top electronic cigarette brand in several European countries.


In China, Synergy, a company that specializes in providing marketing solutions, saw a 51.9% year-on-year decrease in sales revenue specifically to enterprise customers. This has had a significant negative impact on Synergy's overall revenue.


Business Type Revenue for SMIC | Source: SMIC Financial Report


The revenue of the company's disposable electronic cigarette products was 1.9 billion yuan, over 19 times higher than the previous year.


According to the financial report, Smoore recently launched a new line of disposable e-cigarettes in the European market, leading to a rapid increase in sales. In 2022, the revenue from disposable products amounted to 1.93 billion yuan, representing a growth of 1919% compared to the 0.95 billion yuan in 2021. Notably, the revenue from the second half of the year reached 1.61 billion yuan, reflecting a year-over-year increase of 1761%.


In addition, in the second half of 2022, Simoer upgraded their open system product LUXE X, further increasing their market share.


According to the financial report, in 2022, Simoer's revenue from sales of products to retail customers was 1.465 billion yuan, a year-on-year increase of 26.2%.


Research and development investment doubled, enhancing the competitiveness of core brands.


According to the financial report, in 2022, Smoore invested 1.372 billion yuan in research and development, an increase of 104% compared to the previous year. Of this, 74% was spent on electronic nicotine delivery systems (including electronic vaporization and non-combustible heating products), 13.9% on specialty vaporization products, and 12.1% on vaporization medical and beauty products.


Silmor R&D expenses | Source: Silmor financial report


According to financial reports, in 2022, Smor added 2,254 patents, including 1,125 invention patents.


In terms of brand building, SMOORE has announced that it will continue to focus on its manufacturing brand "SMOORE" and create three distinct technology brands: FEELM representing closed-system vaping products, METEX representing non-combustible heating products, and VAPORESSO representing open-system vaping products.


According to SiMoEr, in the future, they plan to launch new products with differentiation in the fields of electronic cigarette devices, specialized nebulization products, and nebulized medicine, expanding the scope of nebulization technology applications.


Reference:


As of December 31st, 2022, the annual performance report for Sumo International Holdings Limited has been announced.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Reynolds American launches U.S. investment plan: to invest $3.2 billion to expand capacity and advance a shift toward smokeless products
Reynolds American launches U.S. investment plan: to invest $3.2 billion to expand capacity and advance a shift toward smokeless products
Reynolds American says it will invest more than $3.2 billion across its U.S. operations by 2030. The investment began in 2024 and is expected to support more than 2,000 direct and indirect jobs. The company says the plan covers modernization and expansion of manufacturing facilities, scaling innovation and production, supply-chain initiatives and employee training, and also references its R&D spending and related site footprint.
Mar.06 by 2FIRSTS.ai
New Zealand Vape Company Alt Becomes Government Partner After Suing Over Nicotine Limits
New Zealand Vape Company Alt Becomes Government Partner After Suing Over Nicotine Limits
Health NZ signed a NZD 500,000 contract with New Zealand-owned vape company Alt NZ Limited in December 2025 for its free vape kit programme for smokers, with more than 7,000 kits distributed so far.
Mar.23 by 2FIRSTS.ai
Ireland’s Tobacco and Vape Retail Licensing Regime Takes Effect; BAT Says It Should Cover Nicotine Pouches
Ireland’s Tobacco and Vape Retail Licensing Regime Takes Effect; BAT Says It Should Cover Nicotine Pouches
Ireland’s retail licensing system took effect on Feb. 2, 2026, charging annual fees per point of sale and enforced by the Health Service Executive (HSE). British American Tobacco’s local unit, BAT Ireland, said excluding nicotine pouches could leave a regulatory gap.
Feb.04 by 2FIRSTS.ai
USITC Launches Section 337 Probe Into Disposable and Closed-System ENDS, Involving 16 Companies
USITC Launches Section 337 Probe Into Disposable and Closed-System ENDS, Involving 16 Companies
The U.S. International Trade Commission (USITC) voted to institute a Section 337 investigation into certain disposable and other closed-system electronic nicotine delivery systems (ENDS) devices and components thereof (Inv. No. 337-TA-1486). The investigation stems from a complaint filed on January 13, 2026 by R.J. Reynolds entities based in Winston-Salem, North Carolina, supplemented on February 3, 2026.
Mar.05 by 2FIRSTS.ai
Thai Health Authorities: Nicotine Pouches Classified as Tobacco; Sales Must Comply with 2017 Act
Thai Health Authorities: Nicotine Pouches Classified as Tobacco; Sales Must Comply with 2017 Act
Thailand’s Disease Control Department has warned that nicotine pouches (“Snus”) are classified as tobacco products and must comply with the Tobacco Products Control Act B.E. 2560 (2017). Officials said they have received complaints about sales and promotional activities, and stressed that these products must not be displayed or promoted at points of sale.
Feb.02 by 2FIRSTS.ai
Nicotine pouch brand SNÜ launches three fruit flavours, keeps “rub-and-smell” label to reduce retail shrink
Nicotine pouch brand SNÜ launches three fruit flavours, keeps “rub-and-smell” label to reduce retail shrink
UK nicotine pouch brand SNÜ has added three new flavours—Wild Cherry, Cherry Cola and Tropical Punch—spanning multiple nicotine strengths from 9mg to 60mg. The new products also retain the brand’s “rub-and-smell” packaging feature, designed to let shoppers preview the aroma without opening the can and help lower in-store product loss.
Feb.02 by 2FIRSTS.ai