On July 21, the Hong Kong-listed company Smoore International (06969.HK) announced that its customer, R.J. Reynolds Vapor Company, has been authorized through the Pre-Market Tobacco Product Application (PMTA) pathway to sell seven e-cigarette products in the United States starting July 18, 2024. The products include the Vuse Alto Power Unit and six closed, pre-filled, non-refillable Vuse Alto tobacco flavored pods: Vuse Alto Pod Golden Tobacco 5%, Vuse Alto Pod Rich Tobacco 5%, Vuse Alto Pod Golden Tobacco 2.4%, Vuse Alto Pod Rich Tobacco 2.4%, Vuse Alto Pod Golden Tobacco 1.8%, and Vuse Alto Pod Rich Tobacco 1.8%. According to Smoore International's sales records from the beginning of this year until the date of the announcement, the group has supplied these seven products to the RJR Group.
Smoore International expressed that they are greatly encouraged by their client R.J. Reynolds Vapor Company's successful premarket tobacco product application approval, believing that this will provide clearer guidance for the group to better deploy resources in the U.S. market.
As of the time of writing, Smoore International (06969) surged over 10% in early trading, reaching 9.5 Hong Kong dollars with a trading volume of 1.237 billion Hong Kong dollars.
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