According to Better Retailing report on January 20th, Danish company Scandinavian Tobacco Group (STG) has launched two new flavors of XQS nicotine pouch products in the UK, "Black Cherry" and "Citrus Cooling". Priced at £5.5 per pack, each nicotine pouch contains 8mg of nicotine, and both products are now available to retailers.
XQS nicotine pouches were first launched in May 2024, initially featuring four different flavors and various strengths, with a recommended retail price of £5.50. The brand quickly gained market attention through summer events and in-store displays, becoming the fastest-growing nicotine pouch brand by the end of 2024.
Prianka Jhingan, marketing manager of STG UK branch, stated that
Flavor innovation is a key factor driving nicotine pouch users, and we believe that "Black Cherry" and "Citrus Cooling" will attract consumers. This year, XQS will continue to focus on driving category growth through high-quality flavors and competitive pricing.
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