This is Selin's third investment in the naswar industry. He has become the largest Swedish shareholder of Snus giant Swedish Match and a major shareholder of Haypp Group, Europe's largest snus and nicotine pouch e-commerce dealer. Bengt Wiberg, Chairman of Sting Free AB, said, "We welcome Erik with open arms, as he is undoubtedly the best partner.
Bengt Wiberg's enthusiasm for snuff began approximately 30 years ago when the product began to be sold in pre-packaged bags, rather than the traditional "loose" method. Additionally, flavors began to be introduced to the market, which tempted Bengt to try the product and become a user.
After being a dual user for several years, he finally managed to quit smoking. According to Snusforumet, Bengt said, "Whenever I need it, snus is my companion, it doesn't bother anyone." "It is a safer way to consume nicotine and also helps me stay focused.
Sting Free AB has developed a new technology to protect users' gums from the burning and stinging sensations caused by using nasal snuff. Bengt, who credits the product with helping him quit smoking, was determined to find a solution to the discomfort he experienced while using it. He researched and developed a protective layer that could be added to the nasal snuff pouch without altering its flavor or nicotine strength. The resulting product is called "Sting Free AB.
Recently, Sting Free AB conducted a survey of over 1,000 users of nasal snuff and nicotine pouches. The results revealed that users who prioritize oral and other health concerns require patented technology. Sting AB shared in a press release, "The survey results show that 59% of users do not enjoy the familiar burning sensation, and 56% of users are concerned about the oral health implications of the products currently on the market.
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