Supreme acquires Cuts Ice and Flavour Core.
British wholesale distributor and manufacturer, Supreme, has announced the acquisition of electronic cigarette manufacturer, Cuts Ice, and e-liquid business, Flavour Core. The purchase price is currently unknown.
Image source: vaporvoice
Supreme recently acquired Liberty Flights for a whopping £15 million in June, aiming to expand its influence in the e-cigarette category. According to The Grocer, the company announced that Cuts Ice has developed a leading e-cigarette brand called T Juice that has gained significant recognition in the European market.
Supreme has claimed that this acquisition will allow them to supply their electronic cigarette business to France, Germany, Italy, Spain, and Belgium, thus diversifying their e-cigarette division. It is anticipated that the two companies will be fully integrated into Supreme's wider e-cigarette system and departments, ultimately increasing their profits.
The CEO, Sandy Chadha, stated: "We are delighted to acquire the assets from Cuts Ice and Flavour Core, a highly innovative and popular brand in both the UK and Europe.
We continue to see significant growth in our electronic cigarette activities and consider this transaction as an excellent example of how we are continuing to expand our team's size and expertise.
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