Supreme Plc Acquires T-Juice's Cuts Ice Brand

The T-Juice brand of Cuts Ice, based in London, has been acquired by Supreme Plc, a British conglomerate founded in 1975 that operates as a wholesale distributor of electrical equipment, light bulbs, batteries, and dietary supplements. The company later expanded into the production of e-liquids. It is reported that the company's products have a demand of over 5.2 million 10ml bottles of e-liquid per month in the major European markets.

UK-based company PLC has announced the acquisition of Cuts Ice and its subsidiary Flavour Warehouse, which conducts research and development in Italy and Spain. This move is expected to increase PLC's presence in markets beyond its current scope by around 30%, with an estimated daily sales volume of 300,000 units of e-liquid through the brand 88vape KIK, particularly in France, Germany, Italy, and Spain, where T-Juice already has a significant stronghold. The acquisition is seen as a step towards PLC CEO Sandy's goal of creating a smoke-free world and providing consumers with a trusted alternative to nicotine and safer consumption options.

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