On December 5th, a survey conducted by the American online nicotine retailer Nicokick revealed that over 86% of American nicotine pouch users are considering switching to the recently launched ALP brand. It is worth noting that the American nicotine market is currently dominated by Philip Morris International (PMI)'s ZYN brand.
The survey was conducted through a collaboration between Nicokick and Censuswide, gathering the opinions of over 2,000 adults who use nicotine in various forms.
The ALP brand was launched in November by Tucker Carlson and Turning Point. Carlson described the product as "the first nicotine pouch brand designed for adult consumers who love nicotine." (For more information, read: Former prominent host Tucker Carlson plans to launch nicotine pouch brand "Alp" to compete directly with ZYN)
A survey by Nicokick found that 41.4% of cigarette users and 53.6% of cigar users said they may switch to using ALP nicotine pouches. Nearly 55% of e-cigarette users also indicated a similar intention.
Nicokick's Senior Director of Scientific Affairs, Marina Murphy, stated that...
It is obvious that the launch of the ALP brand by Tucker Carlson will have a significant impact on the nicotine market, targeting not only current nicotine pouch users, but also other forms of smoking and tobacco product consumers.
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