Taxation of Electronic Cigarettes in the United States

Mar.21.2023
Taxation of Electronic Cigarettes in the United States
The popularity of e-cigarettes and devices has increased due to health concerns, smoking cessation, and increased youth consumption. Many states tax tobacco alternatives, but their revenue remains small compared to traditional tobacco taxes. KBRA evaluates the limitations and possibilities of future federal regulation.

In recent years, the popularity of electronic cigarettes and devices has increased due to concerns about health issues associated with traditional cigarettes, efforts to quit smoking, and increased consumption by young people. Many state and local governments have imposed taxes on these tobacco substitutes. Despite high expectations, the total tax revenue generated by these products remains relatively small compared to tobacco taxes, and accounts for a smaller proportion of the budget.


KBRA is a credit rating agency that provides comprehensive services and is registered in the United States, European Union, and United Kingdom. It has been designated to provide structured finance ratings in Canada. Investors can use KBRA's ratings for regulatory capital purposes in multiple jurisdictions. In its latest report, KBRA outlines the US e-cigarette market, examines the different tax forms across states, and evaluates the limitations of these taxes in supporting state budgets, as well as the potential for future federal regulation.


Size of US electronic cigarette market:


The Centers for Disease Control and Prevention (CDC) in the United States has reported that approximately 4.5% of American adults (or 10.9 million people) use electronic cigarettes. Among these adults, 39.5% were former traditional smokers, while 36.9% were using both traditional cigarettes and e-cigarettes simultaneously.


In 2021, the electronic cigarette market in the United States was approximately $7.4 billion, while the traditional cigarette market was $215.7 billion during the same period. The electronic cigarette market share is relatively small. However, according to data from NAAG, since 2007, the traditional cigarette market has decreased by an average of 3.8%, while the compound annual growth rate (CAGR) of the US electronic cigarette product market is expected to be 27.3% from 2021 to 2028.


More and more states in the United States are imposing taxes on electronic cigarettes.


Unlike traditional cigarettes, federal excise taxes are not currently imposed on electronic cigarette products. Currently, 30 states and the District of Columbia have enacted electronic cigarette consumption taxes (as shown in the chart). In addition, some cities have established their own taxes in the absence of state taxes. For example, in September 2022, Alaska Governor Mike Dunleavy vetoed a proposal for statewide taxation of electronic cigarettes, but four cities in Alaska have already passed electronic cigarette taxes.


The Status of Electronic Cigarette Taxes in the United States | Image Source: KBRA


Comparison of electronic cigarette taxes across states.


Traditional cigarette taxes vs. e-cigarette taxes | Image source: KBRA


The key points of this report are as follows:


Although more states are implementing taxes on electronic cigarettes and devices, these taxes only represent a small fraction of the traditional cigarette market size, and the revenue from electronic cigarette taxes still accounts for a small portion of each state's current income. Due to the uniqueness of electronic cigarettes and tobacco alternatives, each state and locality has different taxation methods. While the electronic cigarette consumption tax system can provide additional sources of revenue for states and localities, there are concerns that states may become too reliant on these revenues as a long-term solution for budget deficits. In the coming years, there may be an increase in federal regulations on electronic cigarettes and the implementation of federal consumption taxes, which could hamper state-level usage and related tax revenues.


Reference:


KBRA has published a research report titled "State Vaping Taxes: Collections Not as High as Envisioned." The report examines the revenue generated by state taxes on vaping products and finds that collections have fallen short of initial projections.


Original text from KBRA report.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

EU Launches Online Feedback as TPD Revision Enters New Milestone
EU Launches Online Feedback as TPD Revision Enters New Milestone
The European Commission has opened an online call for evidence on revising EU tobacco products and advertising rules, marking a new phase in the TPD/TAD review. Policy options may cover novel products, flavours, packaging, digital marketing and advertising. A 2Firsts review of 855 early submissions shows rapid engagement and recurring debate over differentiated regulation, harm reduction, youth protection, illicit trade and economic impact.
Special Report
May.21
Cross-Party Romanian Lawmakers Propose Ban on E-Cigarettes and Heated Tobacco Use in All Enclosed Public Spaces
Cross-Party Romanian Lawmakers Propose Ban on E-Cigarettes and Heated Tobacco Use in All Enclosed Public Spaces
Lawmakers from Romania’s USR, PSD and PNL have submitted a bill that would ban e-cigarettes, vapes and heated tobacco devices in all enclosed public spaces. The proposal would redefine “smoking” so that inhaling aerosols produced by heating or vaporizing products containing tobacco, nicotine or other substances intended for inhalation would also be considered smoking, except for medical-use products.
Apr.17 by 2FIRSTS.ai
Nature Health Comment Urges Wider Role for Smoke-Free Nicotine Products in Tobacco Control
Nature Health Comment Urges Wider Role for Smoke-Free Nicotine Products in Tobacco Control
Ahead of World No Tobacco Day, a Nature Health Comment by Robert Beaglehole, Ruth Bonita and Tikki Pang argues that regulated smoke-free nicotine products could help accelerate the global decline in smoking. The authors propose a “smoke-free 2040” goal and call for risk-proportionate regulation distinguishing cigarettes from lower-risk nicotine alternatives.
News
May.20
South Korea Moves Against Synthetic Nicotine Regulatory Gap as Three Companies Face Tobacco Business Act Probe
South Korea Moves Against Synthetic Nicotine Regulatory Gap as Three Companies Face Tobacco Business Act Probe
South Korea’s Ministry of Finance and Economy said on May 4 that it requested the Daejeon Metropolitan Police Agency and Gyeonggi Nambu Provincial Police Agency to investigate three sales companies on suspicion of violating the Tobacco Business Act.
May.06 by 2FIRSTS.ai
 China’s E-Cigarette Exports Reached About USD 903 Million in March 2026, Up 4.4% Year on Year
China’s E-Cigarette Exports Reached About USD 903 Million in March 2026, Up 4.4% Year on Year
According to the latest country-level data released by China’s General Administration of Customs, China’s e-cigarette-related exports totaled about USD 903 million in March 2026, up about 4.4% from roughly USD 865 million a year earlier. The United States, the United Kingdom and Germany remained the top three destinations, while the top 10 markets together accounted for about 72.2% of total exports.
Apr.21 by 2FIRSTS.ai
Ukrainian Media: Polish Vape Distributor Evapify Allegedly Linked to Russian Businessman Named in U.S. “Russia Oligarch Report”
Ukrainian Media: Polish Vape Distributor Evapify Allegedly Linked to Russian Businessman Named in U.S. “Russia Oligarch Report”
According to an investigative report by Euromaidan Press, a Ukrainian English-language independent media outlet, Russian businessman Oleg Boyko has been sanctioned by Ukraine, Poland, Australia and Canada, but has not been added to the European Union’s sanctions list. The report alleges that Evapify, a Polish vape distributor with financial and personal ties to Boyko, holds a significant position in Poland’s disposable vape market.
News
Jun.01