The Consistent Regulation of E-Cigarette Flavor in the Philippines

Apr.14.2025
The Consistent Regulation of E-Cigarette Flavor in the Philippines
Philippine Justice Secretary clarifies no conflict between RA 11467 and RA 11900 in e-cigarette flavor regulation.

Key points:

The Filipino Justice Secretary emphasized that RA 11467 and RA 11900 do not conflict in regulating e-cigarette flavors.

RA 11467 prohibits e-cigarette products with flavors other than tobacco and mint, while RA 11900 regulates the use of flavor descriptions. Both laws work together to enforce strict regulation of e-cigarette flavors.

Two pieces of legislation jointly regulate the sale and promotion of e-cigarette products.


According to Malaya Business Insight on April 14th, Filipino Justice Secretary Jesus Crispin Remulla stated that the ban on flavored e-cigarette products remains in effect under Republic Act 11467. Despite the implementation of the Vaporized Nicotine and Non-Nicotine Products Act (RA 11900), these two laws do not conflict when it comes to regulating e-cigarette flavors.

 

Remulla stated in a legal opinion publicly released on April 13 that Republic Act 11467 and RA 11900 are consistent in regulating the flavors of e-cigarette products.

 

Two years ago, former President Rodrigo Duterte signed RA 11467 into law, while RA 11900 automatically took effect two years later. Health Minister Teodoro Herbosa has therefore requested legal guidance to clarify the relationship between the two laws regarding the regulation of e-cigarette flavors.

 

Hebosa pointed out that RA 11467 prohibits the use of flavors other than original tobacco and mint, while RA 11900 regulates the use of flavor descriptors. Legal guidance is needed to clarify whether the flavor descriptor ban in RA 11900 conflicts with the flavor ban in another law. The opinion of the Department of Justice on this issue is crucial, as Section 29 of RA 11900 stipulates that any laws inconsistent with it will be repealed or amended.

 

Remulla emphasized that the purpose of the two laws is to regulate the sales and distribution of e-cigarette products, including those containing nicotine and those that do not. RA 11900 provides specific guidelines for the marketing of these products but does not repeal the provisions of RA 11467 regarding the ban on flavors.

 

Remulla pointed out in a four-page legal opinion that,

 

Previously, the ban on e-cigarette products applied to the products themselves, while the new law now regulates the packaging, labeling, display, or marketing of e-cigarette products. Therefore, we can harmonize the regulations of the two laws.

 

Given that there appears to be no contradiction between the two laws, and the legislative body has not clearly indicated an intention to repeal RA 11467, both laws should be appropriately applied.

 

Remulla further stated that the advertising guidelines in RA 11900 complement the prohibitions on the manufacturing, importation, sale, and distribution of products in RA 11467, collectively regulating the sale of products with flavors other than pure tobacco and mint menthol.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

GSTHR Estimates 200 Million People Use Non-Combustible Nicotine Products as 28 Countries Show Rising Use Alongside Falling Smoking Rates
GSTHR Estimates 200 Million People Use Non-Combustible Nicotine Products as 28 Countries Show Rising Use Alongside Falling Smoking Rates
The Global State of Tobacco Harm Reduction, a project operated by Knowledge·Action·Change, estimates that about 200 million people worldwide use non-combustible nicotine products including vapes, heated tobacco, nicotine pouches and snus. Its 2026 report says use of these products rose alongside declining smoking rates in 28 countries it analyzed. The data do not establish that all 200 million users have quit smoking, nor do they prove a direct causal relationship. GSTHR also says regulatory restrictions on the products continue to expand in many markets.
Sep.10
Smoore Wins Three Heated Device Supply Lots in China Tobacco Jiangsu’s Overseas Market Project Covering Japan, South Korea and Southeast Asia
Smoore Wins Three Heated Device Supply Lots in China Tobacco Jiangsu’s Overseas Market Project Covering Japan, South Korea and Southeast Asia
China Tobacco Jiangsu Industrial Co., Ltd. (JSIC) has completed its 2026-2028 heated device procurement project, with Shenzhen Smoore Technology Limited securing final supply contracts for three lots: U1, C1 and C2. The project was launched through a public tender in June 2026 to support overseas markets and involved heated tobacco devices carrying JSIC’s “iRod” trademark. Candidate supplier results published on July 13 showed Smoore ranked first for the three awarded lots, while Shenzhen Yunxi Intelligent Technology Co., Ltd. and Shenzhen Bodi Technology Development Co., Ltd. participated in the bidding process.
Aug.03
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
Philip Morris International's IQOS has extended its partnership with electronic-music event brand ZAMNA to Spain, setting up a House of IQOS at ZAMNA Madrid. Vogue España and Time Out Madrid subsequently published branded content clearly labeled as collaborations with IQOS. PMI has also expanded its company-owned IQOS boutique network in Spain to seven cities this year. The company says IQOS's adjusted heated-tobacco market share in Europe reached 12.6% in the first quarter of 2026, with Spain among its stronger-performing European markets.
Sep.20
Product | BAT Expands VELO Travellers’ Collection With Mexico, Spain and Sweden Summer Edition Nicotine Pouches
Product | BAT Expands VELO Travellers’ Collection With Mexico, Spain and Sweden Summer Edition Nicotine Pouches
British American Tobacco (BAT) Global Travel Retail has expanded the VELO Travellers’ Collection with three new Summer Editions: Mexico, Spain and Sweden. Inspired by destination themes, the new nicotine pouch variants are designed for global travel-retail channels. The launch further strengthens VELO’s positioning as a travel-retail exclusive product collection.
Aug.27
Product | JT Refreshes Ploom CUBE Design and Expands Japan Retail Distribution, Targeting Younger Men and Female Users
Product | JT Refreshes Ploom CUBE Design and Expands Japan Retail Distribution, Targeting Younger Men and Female Users
Japan Tobacco (JT) launched a refreshed Ploom CUBE design in Japan on September 8, 2026, with broader convenience-store and tobacco-retail distribution planned from October 13. The updated device retains the existing Rounded Cube form and heating platform while replacing four previous body colors with Pebble White and Cobalt Black. JT is also introducing new Front Panels and Fabric Back Covers, although the new accessories are not compatible with the previous Ploom CUBE design. The company says the update is intended to broaden appeal among younger male and female users.
Sep.09
2Firsts Exclusive Analysis | RLX Q2 Revenue Rises 14.8%, Company Takes Control of Western European Distributor and Expands Multi-Category Strategy
2Firsts Exclusive Analysis | RLX Q2 Revenue Rises 14.8%, Company Takes Control of Western European Distributor and Expands Multi-Category Strategy
business accounting for 68.5% of sales. A new controlling investment in a Western European distributor and plans to scale modern oral nicotine pouches point to a broader international strategy spanning channels and multiple product categories.
Special Report
Aug.14