The Continued Prevalence of Flavored E-Cigarettes in the Netherlands

Jul.04.2024
The Continued Prevalence of Flavored E-Cigarettes in the Netherlands
Netherlands struggles to enforce e-cigarette flavor ban, with sweet options still popular despite crackdown, says NVWA. (20 words)

According to a report from Telegraaf on July 4th, the Netherlands Food and Consumer Product Safety Authority (NVWA) recently admitted that flavored e-cigarettes are still prevalent, despite a nationwide ban on their sale for over six months.


During inspections of some tobacco shops and late-night convenience stores in the western district of Amsterdam, it was found that although flavored e-cigarettes are no longer displayed on shelves, they are still being sold secretly under the counter. Legal tobacco shops appear to be complying with the ban, only selling legal e-cigarettes with tobacco flavor.


However, a staff member at the Primera tobacco shop pointed directly to the nightclub: "Go there and see for yourself, they are still selling.


These nightclubs do offer a variety of e-cigarette flavors, such as cherry, bubblegum, and mango. One store even sells flavor droplets that users can use to mix their own preferred flavors.


The spokesperson for NVWA, Lex Benden, stated that it will take time for the effects of the ban to become apparent. Currently, NVWA is primarily focusing on the importation of e-cigarettes and claims to have achieved significant results.


We have ensured that more than 3.5 million flavored e-cigarettes have not entered stores in the Netherlands so far.


The NVWA continues to monitor various websites.


The majority of e-commerce businesses registered in the Netherlands have been shut down.


The spokesperson stated, "We have inspected approximately 600 stores and found that 80% of them are complying with the ban." Retailers found selling flavored e-cigarettes in violation of the ban will face hefty fines, with fines of up to 4500 euros per brand of e-cigarette and a maximum total fine of 22500 euros per inspection.


In 2023, one-fifth of young people aged 12 to 25 in the Netherlands use e-cigarettes. Particularly popular among teenagers aged 12 to 14, with 10.2% of this age group using e-cigarettes.


Due to the ban on selling flavored e-cigarettes in regular stores, the Netherlands has seen the emergence of a black market for e-cigarettes.


We have been monitoring social media and removing posts promoting e-cigarettes. In the past few months, such posts have been deleted 1000 times.


The NVWA is still in negotiations with social media platforms, hoping they can more actively identify and remove such posts. However, they acknowledge that enforcing the bans remains a challenging task.


The existence of such illegal transactions is due to young people wanting to vape e-cigarettes. This is a societal issue.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Ohio Supreme Court takes up appeal that could define state limits on illegal vape sales enforcement
Ohio Supreme Court takes up appeal that could define state limits on illegal vape sales enforcement
The Ohio Supreme Court has agreed to hear Attorney General Dave Yost’s appeal seeking to revive lawsuits against three Ohio vape retailers. Lower courts dismissed the cases, finding that federal law governs whether vaping products may be marketed and sold.
Mar.06 by 2FIRSTS.ai
Study Says Europe’s Illicit Disposable Vape Market to Reach EUR 6.6 Billion in 2026
Study Says Europe’s Illicit Disposable Vape Market to Reach EUR 6.6 Billion in 2026
A new study by the Fraunhofer Institute says the rapidly expanding illicit market for disposable e-cigarettes is undermining European regulation, fuelling youth vaping and causing significant tax losses. The study says the illicit market is worth EUR 6.6 billion in 2026 and is projected to rise to EUR 10.8 billion by 2030. It adds that a significant share of the disposable vape market now operates outside the regulatory framework established by the EU Tobacco Products Directive.
Mar.13 by 2FIRSTS.ai
Patent Reveals China Tobacco Hubei Industrial Testing Animal Model for Heated Tobacco Safety Evaluation
Patent Reveals China Tobacco Hubei Industrial Testing Animal Model for Heated Tobacco Safety Evaluation
China Tobacco Hubei Industrial Co., Ltd. has published a patent describing a laboratory method to evaluate the reproductive and developmental safety of heated tobacco products using non-human animal exposure models. The approach introduces a structured toxicological testing framework that could support safety verification, quality control, and regulatory evidence generation for heated tobacco products.
Mar.09
South Korea’s Revised Tobacco Business Act to Take Effect, With Penalties for Unauthorized Sales
South Korea’s Revised Tobacco Business Act to Take Effect, With Penalties for Unauthorized Sales
With the revised Tobacco Business Act set to take effect on April 24, synthetic nicotine e-cigarettes will be included within the legal definition of tobacco in South Korea. According to information released by Ongjin County, businesses wishing to sell these products must obtain tobacco retailer designation from the relevant authority.
Mar.25 by 2FIRSTS.ai
State Attorneys General Urge Visa, Mastercard and Others to Stop Processing Illicit E-Cigarette Transactions
State Attorneys General Urge Visa, Mastercard and Others to Stop Processing Illicit E-Cigarette Transactions
Fourteen U.S. state attorneys general sent a joint letter dated April 14, 2026 to Visa, Mastercard, American Express and Discover, asking them to immediately help stop the sale of illicit e-cigarette products by cutting off payment access.
Apr.17 by 2FIRSTS.ai
Spain’s Nicotine Pouch Sales Reached 5 Million Cans in 2025, Industry Says 2026 Could Hit 8 Million
Spain’s Nicotine Pouch Sales Reached 5 Million Cans in 2025, Industry Says 2026 Could Hit 8 Million
Spain’s Nicotine Pouch Association said nicotine pouch sales in Spain reached 5 million cans of 20 units in 2025 and are expected to rise 60% to 8 million in 2026. The group said there are currently 20 to 30 brands on the Spanish market and called for regulation proportionate to product risk. It also opposed a proposal to reduce nicotine content to 0.99 mg per pouch, saying it would amount to a de facto ban on the category.
Mar.19 by 2FIRSTS.ai