The Continued Prevalence of Flavored E-Cigarettes in the Netherlands

Jul.04.2024
The Continued Prevalence of Flavored E-Cigarettes in the Netherlands
Netherlands struggles to enforce e-cigarette flavor ban, with sweet options still popular despite crackdown, says NVWA. (20 words)

According to a report from Telegraaf on July 4th, the Netherlands Food and Consumer Product Safety Authority (NVWA) recently admitted that flavored e-cigarettes are still prevalent, despite a nationwide ban on their sale for over six months.


During inspections of some tobacco shops and late-night convenience stores in the western district of Amsterdam, it was found that although flavored e-cigarettes are no longer displayed on shelves, they are still being sold secretly under the counter. Legal tobacco shops appear to be complying with the ban, only selling legal e-cigarettes with tobacco flavor.


However, a staff member at the Primera tobacco shop pointed directly to the nightclub: "Go there and see for yourself, they are still selling.


These nightclubs do offer a variety of e-cigarette flavors, such as cherry, bubblegum, and mango. One store even sells flavor droplets that users can use to mix their own preferred flavors.


The spokesperson for NVWA, Lex Benden, stated that it will take time for the effects of the ban to become apparent. Currently, NVWA is primarily focusing on the importation of e-cigarettes and claims to have achieved significant results.


We have ensured that more than 3.5 million flavored e-cigarettes have not entered stores in the Netherlands so far.


The NVWA continues to monitor various websites.


The majority of e-commerce businesses registered in the Netherlands have been shut down.


The spokesperson stated, "We have inspected approximately 600 stores and found that 80% of them are complying with the ban." Retailers found selling flavored e-cigarettes in violation of the ban will face hefty fines, with fines of up to 4500 euros per brand of e-cigarette and a maximum total fine of 22500 euros per inspection.


In 2023, one-fifth of young people aged 12 to 25 in the Netherlands use e-cigarettes. Particularly popular among teenagers aged 12 to 14, with 10.2% of this age group using e-cigarettes.


Due to the ban on selling flavored e-cigarettes in regular stores, the Netherlands has seen the emergence of a black market for e-cigarettes.


We have been monitoring social media and removing posts promoting e-cigarettes. In the past few months, such posts have been deleted 1000 times.


The NVWA is still in negotiations with social media platforms, hoping they can more actively identify and remove such posts. However, they acknowledge that enforcing the bans remains a challenging task.


The existence of such illegal transactions is due to young people wanting to vape e-cigarettes. This is a societal issue.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea Constitutional Court Upholds Volume-Based E-Liquid Tax, With Challenged Rates at KRW 370 and KRW 628 per Milliliter
South Korea Constitutional Court Upholds Volume-Based E-Liquid Tax, With Challenged Rates at KRW 370 and KRW 628 per Milliliter
South Korea's Constitutional Court has upheld fixed taxes on nicotine-containing e-cigarette liquids based on solution volume, ruling that challenged provisions imposing KRW 370 per milliliter in individual consumption tax and KRW 628 per milliliter in tobacco consumption tax do not violate the Constitution. The cases stemmed from historical disputes involving importers that reported nicotine as being extracted from tobacco stems rather than leaves. South Korea has since broadened its tobacco definition to include synthetic nicotine, while current tax laws provide reduced rates for certain products not derived from tobacco.
Sep.18
Trump Names Darrell Scott as CDC Tobacco Health Adviser, Citing Tobacco Risks and Harm-Reduction Solutions
Trump Names Darrell Scott as CDC Tobacco Health Adviser, Citing Tobacco Risks and Harm-Reduction Solutions
U.S. President Donald Trump has named Pastor Darrell Scott to serve as an adviser on tobacco health issues on the Centers for Disease Control and Prevention’s Advisory Committee to the Director. Trump said Scott would focus on the burden of tobacco-related disease and help examine ways to protect Americans from dangerous tobacco products while supporting solutions that reduce harm. Scott’s public career has largely centered on faith leadership, community advocacy and politics.
Sep.02
Product | OXVA Launches ONEO Pro in France, Upgrading Its Open-Pod Platform
Product | OXVA Launches ONEO Pro in France, Upgrading Its Open-Pod Platform
Vape brand OXVA has introduced the ONEO Pro, a refillable open-pod system that entered the French market in July 2026. The device features a 2,100mAh battery, up to 40W output, a 4ml refillable cartridge, multiple coil options and a 0.96-inch color TFT display. The launch reflects continued performance upgrades within the refillable open-pod segment, with brands adding higher capacity, adjustable output and smarter device interaction.
Aug.03
Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
According to Irish media outlets Highland Radio and BreakingNews.ie, the Irish government is considering whether to adjust vape tax policy in the 2027 Budget. The tax has generated about €22 million ($24 million) in revenue during its first nine months. While no increase has been confirmed, the revenue performance could influence future fiscal discussions. Any tax rise could increase product costs and potentially affect retail prices.
Aug.12
Australia Brings in Deloitte to Support Illicit Tobacco and Vape Enforcement Across Data, Processes and Project Delivery
Australia Brings in Deloitte to Support Illicit Tobacco and Vape Enforcement Across Data, Processes and Project Delivery
Australia’s Department of Home Affairs has hired Deloitte to provide data analytics, business-process, communications and project-delivery support to the Office of the Illicit Tobacco and E-Cigarette Commissioner. The government says Deloitte personnel do not provide policy advice to the Commissioner or the Australian government, with policy development and decision-making remaining with public officials. The arrangement has nevertheless drawn scrutiny because Deloitte has previously provided professional services to several tobacco and vaping companies.
Sep.03
Smoore Seeks to Toss CCELL Price-Fixing Claim as Court Weighs Vertical Distribution Versus Horizontal Conspiracy
Smoore Seeks to Toss CCELL Price-Fixing Claim as Court Weighs Vertical Distribution Versus Horizontal Conspiracy
Smoore and four authorized U.S. CCELL distributors are asking a California federal court to permanently dismiss a core antitrust claim brought by direct purchasers. Plaintiffs allege that Smoore coordinated minimum wholesale prices, customer allocation and limits on price competition among distributors, amounting to a per se unlawful horizontal conspiracy. The defendants say the alleged conduct reflects ordinary vertical relationships between a manufacturer and its distributors. The court previously dismissed a similar claim, and the latest dispute centers on whether the second amended complaint adds sufficient facts to establish a horizontal agreement.
Sep.14