The Continued Prevalence of Flavored E-Cigarettes in the Netherlands

Jul.04.2024
The Continued Prevalence of Flavored E-Cigarettes in the Netherlands
Netherlands struggles to enforce e-cigarette flavor ban, with sweet options still popular despite crackdown, says NVWA. (20 words)

According to a report from Telegraaf on July 4th, the Netherlands Food and Consumer Product Safety Authority (NVWA) recently admitted that flavored e-cigarettes are still prevalent, despite a nationwide ban on their sale for over six months.


During inspections of some tobacco shops and late-night convenience stores in the western district of Amsterdam, it was found that although flavored e-cigarettes are no longer displayed on shelves, they are still being sold secretly under the counter. Legal tobacco shops appear to be complying with the ban, only selling legal e-cigarettes with tobacco flavor.


However, a staff member at the Primera tobacco shop pointed directly to the nightclub: "Go there and see for yourself, they are still selling.


These nightclubs do offer a variety of e-cigarette flavors, such as cherry, bubblegum, and mango. One store even sells flavor droplets that users can use to mix their own preferred flavors.


The spokesperson for NVWA, Lex Benden, stated that it will take time for the effects of the ban to become apparent. Currently, NVWA is primarily focusing on the importation of e-cigarettes and claims to have achieved significant results.


We have ensured that more than 3.5 million flavored e-cigarettes have not entered stores in the Netherlands so far.


The NVWA continues to monitor various websites.


The majority of e-commerce businesses registered in the Netherlands have been shut down.


The spokesperson stated, "We have inspected approximately 600 stores and found that 80% of them are complying with the ban." Retailers found selling flavored e-cigarettes in violation of the ban will face hefty fines, with fines of up to 4500 euros per brand of e-cigarette and a maximum total fine of 22500 euros per inspection.


In 2023, one-fifth of young people aged 12 to 25 in the Netherlands use e-cigarettes. Particularly popular among teenagers aged 12 to 14, with 10.2% of this age group using e-cigarettes.


Due to the ban on selling flavored e-cigarettes in regular stores, the Netherlands has seen the emergence of a black market for e-cigarettes.


We have been monitoring social media and removing posts promoting e-cigarettes. In the past few months, such posts have been deleted 1000 times.


The NVWA is still in negotiations with social media platforms, hoping they can more actively identify and remove such posts. However, they acknowledge that enforcing the bans remains a challenging task.


The existence of such illegal transactions is due to young people wanting to vape e-cigarettes. This is a societal issue.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

FDA Tobacco Center Pushes Review-Efficiency Statement After Commissioner’s Exit
FDA Tobacco Center Pushes Review-Efficiency Statement After Commissioner’s Exit
FDA CTP issued a May 7 statement on accelerating product review and improving PMTA efficiency, but did not push it via official X and newsletter until May 13, one day after FDA Commissioner Marty Makary’s resignation was confirmed. FDA has not explained the delay, and no public evidence links it directly to the leadership change. The timing is notable given CTP’s usual 24-hour distribution practice.
Special Report
May.14
FDA Renews Exposure Modification Authorization for IQOS Devices and Three HeatSticks Products
FDA Renews Exposure Modification Authorization for IQOS Devices and Three HeatSticks Products
U.S. Food and Drug Administration renewed modified risk granted orders for five IQOS products from Philip Morris Products S.A., including two IQOS system holders and chargers and three HeatSticks products. Under the renewed orders, the products may continue to be marketed with an exposure modification claim.
Apr.20 by 2FIRSTS.ai
Philip Morris Ukraine Says Ukraine’s Flavored Vape Ban Still Lacks Effective Enforcement
Philip Morris Ukraine Says Ukraine’s Flavored Vape Ban Still Lacks Effective Enforcement
Mikhail Polyakov, deputy general director for corporate affairs at Philip Morris Ukraine, said Ukraine’s ban on flavored and aromatic additives for e-cigarettes, in force since July 11, 2024, has not worked in practice because compliance is not being enforced.
Mar.17 by 2FIRSTS.ai
JTI Invests EUR 300 Million in New Factory in Romania to Advance Its Localized Expansion
JTI Invests EUR 300 Million in New Factory in Romania to Advance Its Localized Expansion
After being present in Romania for more than 30 years, Japan Tobacco International (JTI) announced that it will invest approximately EUR 300 million (about USD 324 million) to build a green, state-of-the-art new factory in Ilfov County, Romania, reinforcing its long-term commitment to the country.
Mar.31 by 2FIRSTS.ai
California Bill Would Let Schools Include Nicotine in Student-Athlete Drug Screens
California Bill Would Let Schools Include Nicotine in Student-Athlete Drug Screens
California lawmakers are advancing a bill that would allow schools with existing student-athlete drug testing programs to include nicotine in those screenings.
Apr.09 by 2FIRSTS.ai
UK Vape Waste Falls 23% From 2024, but Recycling Group Says Fire Risks Remain High
UK Vape Waste Falls 23% From 2024, but Recycling Group Says Fire Risks Remain High
New research from UK recycling campaign group Material Focus says more than 6.3 million vapes and pods are still thrown away each week in the UK. The figure is down 23% from 8.2 million in 2024, which the group said suggests the June 2025 single-use vape ban has helped reduce waste, but it warned that the current level still represents a major waste of valuable materials and a significant fire risk.
Mar.27 by 2FIRSTS.ai