The Continued Prevalence of Flavored E-Cigarettes in the Netherlands

Jul.04.2024
The Continued Prevalence of Flavored E-Cigarettes in the Netherlands
Netherlands struggles to enforce e-cigarette flavor ban, with sweet options still popular despite crackdown, says NVWA. (20 words)

According to a report from Telegraaf on July 4th, the Netherlands Food and Consumer Product Safety Authority (NVWA) recently admitted that flavored e-cigarettes are still prevalent, despite a nationwide ban on their sale for over six months.


During inspections of some tobacco shops and late-night convenience stores in the western district of Amsterdam, it was found that although flavored e-cigarettes are no longer displayed on shelves, they are still being sold secretly under the counter. Legal tobacco shops appear to be complying with the ban, only selling legal e-cigarettes with tobacco flavor.


However, a staff member at the Primera tobacco shop pointed directly to the nightclub: "Go there and see for yourself, they are still selling.


These nightclubs do offer a variety of e-cigarette flavors, such as cherry, bubblegum, and mango. One store even sells flavor droplets that users can use to mix their own preferred flavors.


The spokesperson for NVWA, Lex Benden, stated that it will take time for the effects of the ban to become apparent. Currently, NVWA is primarily focusing on the importation of e-cigarettes and claims to have achieved significant results.


We have ensured that more than 3.5 million flavored e-cigarettes have not entered stores in the Netherlands so far.


The NVWA continues to monitor various websites.


The majority of e-commerce businesses registered in the Netherlands have been shut down.


The spokesperson stated, "We have inspected approximately 600 stores and found that 80% of them are complying with the ban." Retailers found selling flavored e-cigarettes in violation of the ban will face hefty fines, with fines of up to 4500 euros per brand of e-cigarette and a maximum total fine of 22500 euros per inspection.


In 2023, one-fifth of young people aged 12 to 25 in the Netherlands use e-cigarettes. Particularly popular among teenagers aged 12 to 14, with 10.2% of this age group using e-cigarettes.


Due to the ban on selling flavored e-cigarettes in regular stores, the Netherlands has seen the emergence of a black market for e-cigarettes.


We have been monitoring social media and removing posts promoting e-cigarettes. In the past few months, such posts have been deleted 1000 times.


The NVWA is still in negotiations with social media platforms, hoping they can more actively identify and remove such posts. However, they acknowledge that enforcing the bans remains a challenging task.


The existence of such illegal transactions is due to young people wanting to vape e-cigarettes. This is a societal issue.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

FDA Commissioner Marty Makary Resigns After Opposing Trump Administration’s Flavored Vape Push
FDA Commissioner Marty Makary Resigns After Opposing Trump Administration’s Flavored Vape Push
FDA Commissioner Marty Makary resigned on May 12 after opposing the Trump administration’s push to authorize fruit-flavored vaping products, according to reporting by The New York Times. Makary reportedly objected over concerns that flavored vapes could attract young people and refused to support broader approvals.
News
May.13
Australian State Targets Illegal Tobacco Retailers With Tougher Closure Powers
Australian State Targets Illegal Tobacco Retailers With Tougher Closure Powers
According to Reuters, Australia’s state of Victoria introduced legislation to give police and the state tobacco licensing regulator stronger powers to shut businesses selling illegal tobacco, with non-compliant operators facing fines of more than A$2.4 million and up to 20 years in prison.
Jun.05
Illegal Vape Retailers in UK Could Face 12-Month Shutdowns
Illegal Vape Retailers in UK Could Face 12-Month Shutdowns
The UK government plans to expand police and trading standards powers by extending closure orders for shops selling illegal vapes and cigarettes from a maximum of six months to 12 months, in a crackdown on organised crime on high streets.
Jun.12
 BAT London Shares Gain 13.99% as FDA Vape Decision Draws Market Attention
BAT London Shares Gain 13.99% as FDA Vape Decision Draws Market Attention
British American Tobacco’s London-listed shares rose 13.99% last week, as investors focused on the U.S. Food and Drug Administration’s recent authorization of flavored Glas e-cigarette products, the dismissal of a U.S. sanctions-related criminal case against BAT, and the company’s previously announced share buyback plan and newer nicotine business performance.
BAT
May.18
BAT Estimates U.S. Unauthorized Vape Market at $9.4 Billion, Plans New Vuse and Velo Launches After FDA Enforcement Shift
BAT Estimates U.S. Unauthorized Vape Market at $9.4 Billion, Plans New Vuse and Velo Launches After FDA Enforcement Shift
British American Tobacco (BAT) CEO Tadeu Marroco said the U.S. unauthorized vape market is worth about £7 billion, or US$9.43 billion. Following a shift in FDA enforcement policy, BAT plans to launch flavored Vuse products in the third quarter and an updated Velo pouch in August or September.
Jun.15
Imperial Brands Explains What the UK Tobacco and Vapes Act 2026 Means for Retailers
Imperial Brands Explains What the UK Tobacco and Vapes Act 2026 Means for Retailers
Imperial Brands has outlined what the newly approved UK Tobacco and Vapes Act 2026 means for retailers. The legislation received Royal Assent on April 29, 2026, and gives the Government powers to extend tobacco-style regulation to a wider range of products, including vaping products, heated tobacco, nicotine pouches and cigarette papers. Imperial Brands emphasized that most measures will be introduced in phases rather than taking effect immediately.
May.11 by 2FIRSTS.ai