The E-Cigarette Revolution: ASH Survey Finds More Smokers Quitting

Aug.30.2022
The E-Cigarette Revolution: ASH Survey Finds More Smokers Quitting
Electronic cigarettes have helped 1/5th of smokers quit, but ASH warns they should not replace efforts to address smoking.

A survey by anti-smoking organization ASH (Action on Smoking and Health) has revealed a true "electronic cigarette revolution" in the world over the past decade. Approximately 8.3% of people in the UK frequently use e-cigarettes. However, ASH's Deputy Chief Executive Hazel Cheeseman believes that electronic devices have become a lifeline for those desperately trying to quit regular cigarettes. According to the organization, of the 4.3 million e-cigarette users, approximately 2.4 million are former smokers.


Over 13,000 UK adults participated in the company's annual survey. The results showed that one in five smokers used e-cigarettes to assist with smoking cessation. Additionally, more than half of the respondents (56%) switched to using e-cigarettes over three years ago.


However, currently, 28% of smokers said they have never tried electronic cigarettes. 21% of respondents refuse to switch one addiction for another. Others believe that electronic cigarettes are not like smoking regular cigarettes, or have found modern devices to be more harmful.


As pointed out by an employee of ASH, the issue of smoking has not been completely resolved by alternative solutions. Furthermore, e-cigarettes are particularly popular among young people and there is a growing trend of children aged 11 to 17 purchasing them by 2022. Despite the law prohibiting the sale of e-cigarettes to those under 18 years old.


We cannot rely on e-cigarettes to fully solve the smoking problem. We must make greater efforts to meet this challenge. It is now time for the government to take action," added Kisman.


According to annual population survey data, the smoking rate among adults aged 18 and over in the country declined from 20% in 2011 to 14% in 2019. According to an ASH report, e-cigarettes were the reason for an increase in the number of smokers quitting in the UK in 2017.


Announcement:


This article has been compiled based on information from a third-party source and is intended for industry professionals to exchange and learn from.


This article does not represent the views of 2FIRSTS and 2FIRSTS cannot confirm the veracity and accuracy of its content. The translation of this article is intended for industry exchange and research purposes only.


Due to limitations in translation, the translated article may not fully represent the original text. Please refer to the original article for accuracy.


2FIRSTS maintains complete alignment with the Chinese government regarding any stance or position related to domestic, Hong Kong, Macau, Taiwan, and foreign issues.


The copyright of compiled information belongs to the original media and authors. If there is any infringement, please contact for deletion.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

BENDSTA Urges Prime Minister to Review Bangladesh’s 2025 Tobacco Control Ordinance
BENDSTA Urges Prime Minister to Review Bangladesh’s 2025 Tobacco Control Ordinance
The Bangladesh Electronic Nicotine Delivery System Traders Association (BENDSTA) has urged the prime minister to initiate a comprehensive parliamentary review of the Smoking and Tobacco Products Use (Control) Ordinance, 2025.
Mar.12 by 2FIRSTS.ai
Reynolds Appeals ITC Defeat in Disposable Vape Section 337 Case to U.S. Federal Circuit
Reynolds Appeals ITC Defeat in Disposable Vape Section 337 Case to U.S. Federal Circuit
On March 13, 2026, R.J. Reynolds and related companies filed an appeal with the U.S. Court of Appeals for the Federal Circuit, seeking review of the U.S. International Trade Commission’s final ruling in the disposable vape Section 337 investigation.
Mar.16 by 2FIRSTS.ai
EU Novel Tobacco Regulation Trends and Business Response | Guest Contribution by a European Legal and Compliance Expert
EU Novel Tobacco Regulation Trends and Business Response | Guest Contribution by a European Legal and Compliance Expert
Carlos Cabrera, founder of CabLab Law & Advocacy, contributes this article to 2Firsts, arguing that the EU’s evolving approach to novel tobacco regulation may unintentionally reinforce cigarette use by narrowing alternatives. He warns companies to watch signals on flavours, labelling, traceability, nicotine pouch rules and digital marketing, while grounding business decisions in realistic timelines, compliance planning and continuous monitoring.
Apr.22
FDA Tobacco Center Plans Faster Review Process for Certain Supplemental PMTAs
FDA Tobacco Center Plans Faster Review Process for Certain Supplemental PMTAs
FDA Center for Tobacco Products Acting Director Bret Koplow issued a statement on May 7 outlining new steps to accelerate tobacco product premarket application review. The statement said CTP reduced the backlog of applications by approximately 70% in 2025 and that there is no longer a queue for PMTAs pending acceptance review.
May.09 by 2FIRSTS.ai
ZYN by IQOS to Roll Out Across Tokyo From May 11 Through IQOS Shops and Lawson
ZYN by IQOS to Roll Out Across Tokyo From May 11 Through IQOS Shops and Lawson
Philip Morris Japan announced on April 23 at a product briefing that ZYN by IQOS, an oral tobacco pouch previously launched in selected areas, will expand sales in Tokyo. The company said the product will be released progressively from May 11 through IQOS shops, Lawson and other outlets in the city. The launch will include four flavors, each offered in Low and Medium intensity levels, for a total of eight products.
Apr.27 by 2FIRSTS.ai
Costa Rica’s Constitutional Court Rejects Challenge, New Vape Rules to Take Effect on August 6
Costa Rica’s Constitutional Court Rejects Challenge, New Vape Rules to Take Effect on August 6
Costa Rica’s Constitutional Court has rejected an injunction seeking to stop a new vape regulation from taking effect, ruling that there was no specific harm to constitutional rights. As a result, Technical Regulation RTCR 519-2025, promoted by the Health Ministry, will enter into force on August 6 as originally planned.
Mar.20 by 2FIRSTS.ai