The E-Cigarette Revolution: ASH Survey Finds More Smokers Quitting

Aug.30.2022
The E-Cigarette Revolution: ASH Survey Finds More Smokers Quitting
Electronic cigarettes have helped 1/5th of smokers quit, but ASH warns they should not replace efforts to address smoking.

A survey by anti-smoking organization ASH (Action on Smoking and Health) has revealed a true "electronic cigarette revolution" in the world over the past decade. Approximately 8.3% of people in the UK frequently use e-cigarettes. However, ASH's Deputy Chief Executive Hazel Cheeseman believes that electronic devices have become a lifeline for those desperately trying to quit regular cigarettes. According to the organization, of the 4.3 million e-cigarette users, approximately 2.4 million are former smokers.


Over 13,000 UK adults participated in the company's annual survey. The results showed that one in five smokers used e-cigarettes to assist with smoking cessation. Additionally, more than half of the respondents (56%) switched to using e-cigarettes over three years ago.


However, currently, 28% of smokers said they have never tried electronic cigarettes. 21% of respondents refuse to switch one addiction for another. Others believe that electronic cigarettes are not like smoking regular cigarettes, or have found modern devices to be more harmful.


As pointed out by an employee of ASH, the issue of smoking has not been completely resolved by alternative solutions. Furthermore, e-cigarettes are particularly popular among young people and there is a growing trend of children aged 11 to 17 purchasing them by 2022. Despite the law prohibiting the sale of e-cigarettes to those under 18 years old.


We cannot rely on e-cigarettes to fully solve the smoking problem. We must make greater efforts to meet this challenge. It is now time for the government to take action," added Kisman.


According to annual population survey data, the smoking rate among adults aged 18 and over in the country declined from 20% in 2011 to 14% in 2019. According to an ASH report, e-cigarettes were the reason for an increase in the number of smokers quitting in the UK in 2017.


Announcement:


This article has been compiled based on information from a third-party source and is intended for industry professionals to exchange and learn from.


This article does not represent the views of 2FIRSTS and 2FIRSTS cannot confirm the veracity and accuracy of its content. The translation of this article is intended for industry exchange and research purposes only.


Due to limitations in translation, the translated article may not fully represent the original text. Please refer to the original article for accuracy.


2FIRSTS maintains complete alignment with the Chinese government regarding any stance or position related to domestic, Hong Kong, Macau, Taiwan, and foreign issues.


The copyright of compiled information belongs to the original media and authors. If there is any infringement, please contact for deletion.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

China Boton Group Posts 2025 Revenue of RMB 1.496 Billion, With E-Cigarette Product Revenue Up 4.6%
China Boton Group Posts 2025 Revenue of RMB 1.496 Billion, With E-Cigarette Product Revenue Up 4.6%
China Boton Group reported its results for the year ended December 31, 2025. Revenue was RMB 1.496 billion, down about 9.5% from RMB 1.653 billion in 2024. Gross profit was RMB 377.1 million, with a gross margin of 25.2%, and the group recorded a net loss of RMB 1.000 billion for the year.
Mar.24 by 2FIRSTS.ai
Exhibition Insights | Geek Bar Booth Shows Two Fasoul Heat-Not-Burn Devices in Prague
Exhibition Insights | Geek Bar Booth Shows Two Fasoul Heat-Not-Burn Devices in Prague
At EVO NXT 2026 in Prague, the Geek Bar booth displayed two Fasoul heat-not-burn devices, Q1 Pro and C2. One stressed compact size, screen-led control and dual modes, while the other highlighted faster heating, a larger battery and added functions. Both were presented as compatible with IQOS TEREA and SENTIA sticks. Materials on a website displaying Fasoul-related information also show recent market activity in Japan and Italy.
Apr.20 by 2FIRSTS.ai
Russian Lawmaker Says Bill on Full Vape Sales Ban Is Before State Duma
Russian Lawmaker Says Bill on Full Vape Sales Ban Is Before State Duma
Yaroslav Nilov, chair of the State Duma Committee on Labour, Social Policy and Veterans’ Affairs, said a bill proposing a full ban on vape sales is currently before the State Duma, though no final decision has yet been made. He said the initiative has been signed by representatives of almost all factions and noted that support for a full ban has also been voiced at the regional governor level. Nilov also said vape use in Russia is increasing while the age of consumers is declining.
Mar.12 by 2FIRSTS.ai
Editorial says West Virginia’s HB 5437 “Vape Safety Act” goes too far, targeting residency and citizenship provisions
Editorial says West Virginia’s HB 5437 “Vape Safety Act” goes too far, targeting residency and citizenship provisions
A News and Sentinel editorial argues that West Virginia’s HB 5437, the “Vape Safety Act,” goes beyond reasonable regulation by adding provisions barring any part of a vape or smoke shop from being used as a residence and requiring owners to be U.S. citizens.
Feb.27 by 2FIRSTS.ai
Can hookah go institutional? A hookah company seeking to go public makes its case with capital, technology and regulation
Can hookah go institutional? A hookah company seeking to go public makes its case with capital, technology and regulation
2Firsts explored whether hookah can evolve into a more mature and governable category by interviewing Dubai-based hookah company AIR. AIR argues that strong margins, OOKA’s closed-system model and the prospect of differentiated regulation could support that shift. The larger question is whether this is simply AIR’s capital-markets narrative, or an early sign that competition, regulation and category boundaries in hookah are beginning to change.
Apr.02
STG UK refreshes XQS nicotine pouch packaging: new flavour indicators, hitting retail from March
STG UK refreshes XQS nicotine pouch packaging: new flavour indicators, hitting retail from March
Scandinavian Tobacco Group UK (STG UK) has announced a rebrand across its XQS nicotine pouch range. The updated packaging will be visible at retail from March, with the recommended retail price remaining £5.50. The new packs feature a bolder logo and glossy textures, retain nicotine strength indicators, and add a side flavour profile indicator to show the flavour type.
Feb.28 by 2FIRSTS.ai