The Failure of Flavor Bans for E-cigarettes

Dec.02.2022
The Failure of Flavor Bans for E-cigarettes
Despite a ban on flavored tobacco products in the US, consumers continue to use e-cigarettes with other flavors or products.

According to a report from a study by the foreign publication "Tobacco Control," the US Food and Drug Administration (FDA), despite banning flavored tobacco products, has not been successful in preventing consumers from vaping electronic cigarettes.


A study reveals that out of 3,500 surveyed adult e-cigarette users, less than 5% stopped using e-cigarettes due to bans. The rest of the respondents turned to other tobacco products or e-cigarette flavors not included in the ban.


Increasing literature indicates that the inhalation of flavors in e-cigarettes can cause harm, thus, prohibiting these flavors is reasonable. Deborah J. Ossip, a tobacco research expert and professor at the Public Health Sciences and Center for Community Health and Prevention at the University of Rochester Medical Center, co-authored the study.


Deborah J. Ossip stated that the ban appears to be ineffective. Young people are still able to obtain flavored products and are still using e-cigarettes.


According to Dr. Dongmei Li, Associate Professor of URMC Clinical and Translational Research, Obstetrics and Gynecology, and Public Health Sciences and the lead author, a major issue is that the ban does not include disposable e-cigarettes and pod products.


According to Li Dongmei, "After the FDA's policy was implemented, other forms of flavored electronic cigarettes, especially disposable e-cigarettes, have become very popular. The FDA's policy also did not ban menthol or tobacco flavored products. Our research shows that many people have switched to menthol-flavored e-cigarettes after the ban. It seems that many people enjoy the taste of menthol.


According to the surveyed individuals, almost 30% have switched to canned or disposable flavored e-cigarettes, while another 30% have switched to mint or tobacco-flavored pods. 14% have switched to combustible products such as cigarettes, and 5% have switched to smokeless tobacco. However, after the ban, less than 5% of individuals have quit smoking.


2FIRSTS will continue to track and report on this topic. Updates will be available on the "2FIRSTSAPP". Scan the QR code below to download the app.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Nicoventures Granted Rehearing After Philip Morris Challenge Rejected
Nicoventures Granted Rehearing After Philip Morris Challenge Rejected
Nicoventures Trading Ltd., a subsidiary of British American Tobacco (BAT), has won an appeal at the European Patent Office (EPO), convincing the appellate board that examiners had violated its right to be heard by failing to review all of its submissions.
Dec.09 by 2FIRSTS.ai
Nicotine Pouch Brand VELO and McLaren Unveil Special Livery for the Abu Dhabi Grand Prix
Nicotine Pouch Brand VELO and McLaren Unveil Special Livery for the Abu Dhabi Grand Prix
According to PRNewswire, VELO and the McLaren Formula 1 Team have unveiled a special livery for the Abu Dhabi Grand Prix, co-created by nine superfans from around the world. The design forms the highlight of the “Live Your Fandom” campaign, reflecting memorable fan stories and celebrating the global McLaren community.
Dec.04 by 2FIRSTS.ai
South Korea’s President Raises Safety Concerns Over Nicotine Alternatives at Cabinet Meeting
South Korea’s President Raises Safety Concerns Over Nicotine Alternatives at Cabinet Meeting
South Korea’s Cabinet has approved an amendment to the Tobacco Business Act that legally classifies liquid e-cigarettes as tobacco products. Under the revision, any product containing tobacco or nicotine will fall under tobacco regulation, explicitly including synthetic nicotine vapes. The move addresses long-standing regulatory and taxation gaps.
Dec.16 by 2FIRSTS.ai
Scandinavian Tobacco Group Reports Q3 2025 Results and Narrows Full-Year Guidance
Scandinavian Tobacco Group Reports Q3 2025 Results and Narrows Full-Year Guidance
Scandinavian Tobacco Group (STG) reported net sales of DKK 2.4 billion for Q3 2025, in line with last year. EBITDA before special items reached DKK 519 million with a 22.0% margin. Handmade Cigars and Next Generation Products saw organic growth, while Machine-Rolled Cigars and Smoking Tobacco declined. The company narrowed its full-year guidance.
Nov.12 by 2FIRSTS.ai
PMI’s Smoke-Free Playbook: What Jacek Olczak Really Told Wall Street
PMI’s Smoke-Free Playbook: What Jacek Olczak Really Told Wall Street
At the Morgan Stanley Global Consumer & Retail Conference on December 2, 2025, PMI CEO Jacek Olczak delivered a clear message: the company’s smoke-free shift is now its central strategy. From ZYN’s surge in the U.S. to IQOS’s global momentum and a changing regulatory tone, his remarks sounded less like an earnings update and more like a declaration of PMI’s smoke-free future.
PMI
Dec.03
Black Friday Meets Thanksgiving: Multiple E-Cigarette Brands Launch Discounts and Giveaways Across North America and Europe
Black Friday Meets Thanksgiving: Multiple E-Cigarette Brands Launch Discounts and Giveaways Across North America and Europe
As Black Friday, Cyber Monday and Thanksgiving shopping season arrive, e-cigarette brands such as OXVA and VAPORESSO, together with online retail platforms, have launched concentrated discount and giveaway campaigns running from mid-November to early December. Promotions include tiered reductions, sitewide discounts, bundle deals and interactive prize draws, covering North America, the UK and parts of the EU market.
Nov.26 by 2FIRSTS.ai