The Impact of Dual Use of E-Cigarette and Smoking

Jan.27.2025
The Impact of Dual Use of E-Cigarette and Smoking
A recent study from London University reveals a rise in dual smoking and e-cigarette use, especially among young adults.

Recently, a study published on the official website of the University of London, originally published in the journal "Addiction," funded by the British Cancer Research Society, examined survey data from 2016 to 2024.


A study has found that during this period, the proportion of people who both smoke and use e-cigarettes has increased from 3.5% (approximately 1 in 30 people) to 5.2% (approximately 1 in 20 people). This proportion has sharply risen since disposable e-cigarettes first became popular in 2021.


Among young people, the growth is most significant, with nearly two-thirds of smokers aged 18 to 24 also using e-cigarettes by 2024, compared to just one-fifth in 2016.


The research team also found a clear trend among dual users, where there was a shift from more frequent smoking to more frequent use of e-cigarettes. The proportion of daily smokers who did not use e-cigarettes daily decreased from 32% to 15%, while the proportion of daily e-cigarette users who did not smoke daily increased from 8% to 22%, more than doubling.


Researchers say this could be due to an increase in dual use among young people, who tend to use e-cigarettes more frequently than older adults but smoke less frequently. Dr. Sarah Jackson, the lead author of the study from the Institute of Epidemiology and Healthcare at University College London, stated, "Dual use of e-cigarettes and cigarettes is often a transitional phase for people attempting to quit smoking or reduce their smoking. Therefore, if this helps people stay away from smoking in the long term, it may not necessarily be detrimental to their health.


In our study, we found that dual users are transitioning from smoking more frequently to using e-cigarettes more frequently. This could be good news, as dual users can potentially reduce their health risks by increasing their use of e-cigarettes and decreasing smoking.


However, it is important for people to completely quit smoking in order to obtain the full health benefits. For this study, researchers used data from the Smoking Toolkit Study, which is a continuous survey that interviews a representative sample of adults in England each month. They looked at data from 128,588 adults (aged 18 and older) in England from 2016 to 2024.


A research team has found that dual users who mistakenly believe that e-cigarettes are as harmful or even more harmful than traditional cigarettes use e-cigarettes less frequently each day. Researchers say this is significant because daily e-cigarette use is associated with successfully quitting smoking, while non-daily use is not. Therefore, misconceptions about the harm of e-cigarettes may hinder these dual users from reducing or quitting smoking.


Nearly half of dual users (44%) mistakenly believe that e-cigarettes are as harmful or more harmful than traditional cigarettes. Professor Jamie Brown from the University College London Institute of Epidemiology and Health Care stated: "It is important to accurately convey information on the relative harms of smoking and using e-cigarettes so that people can make informed decisions about the products they use. Mass media campaigns should play a key role in this. Government investment in advertising is crucial for achieving the potential of a smoke-free generation policy.


Alice Froggatt, Policy Manager at Cancer Research UK, stated: "In the UK, tobacco is responsible for around 160 cancer cases every day. If you smoke, the best thing you can do for your health is to quit completely.


A study has shown that legal e-cigarettes are much less harmful than tobacco and can help people quit smoking permanently. While it is important for them to be convenient for those trying to quit smoking, they should not fall into the hands of children or be used by those who have never smoked before. In order to help end cancer caused by tobacco, the government must provide continuous funding for cessation services.


Although the proportion of people using e-cigarettes daily and those who do not smoke every day has increased recently, the most common dual-use pattern remains smoking and daily e-cigarette use. This pattern is expected to account for 45% of dual users by 2024. It is more prevalent among older individuals, those of lower socioeconomic status, and those who primarily smoke hand-rolled cigarettes and have a stronger desire to smoke.


The study found that non-daily smoking and daily e-cigarette use are more common among those who have been using e-cigarettes for over a year. Researchers suggest that this discovery is consistent with the possibility that using e-cigarettes may support individuals in transitioning from smoking, even without being in a formal smoking cessation attempt. The UK National Health Service (NHS) advises that using e-cigarettes can help people quit smoking, and while the risks of using e-cigarettes are smaller than smoking, non-smokers should not use e-cigarettes.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Seoul city authorities inspected 339 tobacco vending machines at e-cigarette retailers and found that 168, or 49.5%, allowed purchases using fake IDs, showing that unmanned retail terminals and adult-verification systems remain a major enforcement gap after e-cigarettes were brought under tobacco regulation.
Market
Jul.03 by 2Firsts Perspectives
Illicit Vape and Nicotine Pouch Seizures Concentrated in UK Hotspots, New Data Shows
Illicit Vape and Nicotine Pouch Seizures Concentrated in UK Hotspots, New Data Shows
Freedom of Information (FOI) data from the UK shows that more than 3,000 seizures of illegal nicotine products were recorded in the 2024/25 financial year, with Hull, Liverpool and Bolton emerging as the most active enforcement hotspots — highlighting that the problem of illicit vapes, nicotine pouches and smokeless tobacco products persists across many parts of the country.
Jun.16
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.
Special Report
May.22
Putin Signs Russia’s Tobacco and Nicotine Product Licensing Law, Banning Unlicensed Sales From 2027
Putin Signs Russia’s Tobacco and Nicotine Product Licensing Law, Banning Unlicensed Sales From 2027
Russian President Vladimir Putin has signed a law introducing mandatory licensing for wholesale and retail trade in tobacco and nicotine-containing products, with the system taking effect on October 1, 2026, and unlicensed operations banned from March 1, 2027, while vape and e-liquid retail may also face uncertainty from temporary regional sales-ban powers.
Jul.01
PMI to Launch IQOS in Argentina by End-2026 After Regulatory Shift, Targeting About 7 Million Smokers
PMI to Launch IQOS in Argentina by End-2026 After Regulatory Shift, Targeting About 7 Million Smokers
Philip Morris International (PMI) has confirmed plans to bring its IQOS heated tobacco device to Argentina by the end of 2026, after the Argentine government lifted long-standing restrictions and created a regulatory framework for heated tobacco, e-cigarettes and nicotine pouches.
News
Jun.26 by 2Firsts Perspectives
Haypp Report: Women Emerge as a Key Growth Driver in the UK Nicotine Pouch Market
Haypp Report: Women Emerge as a Key Growth Driver in the UK Nicotine Pouch Market
According to Haypp’s 2026 UK Nicotine Report, women are a key growth driver in the UK nicotine pouch market. Overall sales for Haypp and Northerner rose 60% year‑on‑year in 2025, but purchases by women surged 202%, versus 25% for men. Women’s share of consumers jumped from 22% to 40%. The report attributes this to discretion, perceived health benefits, and more gender‑neutral product positioning, suggesting future growth will come from a broader range of adult nicotine users.
Jul.01