The Impact of Dual Use of E-Cigarette and Smoking

Jan.27.2025
The Impact of Dual Use of E-Cigarette and Smoking
A recent study from London University reveals a rise in dual smoking and e-cigarette use, especially among young adults.

Recently, a study published on the official website of the University of London, originally published in the journal "Addiction," funded by the British Cancer Research Society, examined survey data from 2016 to 2024.


A study has found that during this period, the proportion of people who both smoke and use e-cigarettes has increased from 3.5% (approximately 1 in 30 people) to 5.2% (approximately 1 in 20 people). This proportion has sharply risen since disposable e-cigarettes first became popular in 2021.


Among young people, the growth is most significant, with nearly two-thirds of smokers aged 18 to 24 also using e-cigarettes by 2024, compared to just one-fifth in 2016.


The research team also found a clear trend among dual users, where there was a shift from more frequent smoking to more frequent use of e-cigarettes. The proportion of daily smokers who did not use e-cigarettes daily decreased from 32% to 15%, while the proportion of daily e-cigarette users who did not smoke daily increased from 8% to 22%, more than doubling.


Researchers say this could be due to an increase in dual use among young people, who tend to use e-cigarettes more frequently than older adults but smoke less frequently. Dr. Sarah Jackson, the lead author of the study from the Institute of Epidemiology and Healthcare at University College London, stated, "Dual use of e-cigarettes and cigarettes is often a transitional phase for people attempting to quit smoking or reduce their smoking. Therefore, if this helps people stay away from smoking in the long term, it may not necessarily be detrimental to their health.


In our study, we found that dual users are transitioning from smoking more frequently to using e-cigarettes more frequently. This could be good news, as dual users can potentially reduce their health risks by increasing their use of e-cigarettes and decreasing smoking.


However, it is important for people to completely quit smoking in order to obtain the full health benefits. For this study, researchers used data from the Smoking Toolkit Study, which is a continuous survey that interviews a representative sample of adults in England each month. They looked at data from 128,588 adults (aged 18 and older) in England from 2016 to 2024.


A research team has found that dual users who mistakenly believe that e-cigarettes are as harmful or even more harmful than traditional cigarettes use e-cigarettes less frequently each day. Researchers say this is significant because daily e-cigarette use is associated with successfully quitting smoking, while non-daily use is not. Therefore, misconceptions about the harm of e-cigarettes may hinder these dual users from reducing or quitting smoking.


Nearly half of dual users (44%) mistakenly believe that e-cigarettes are as harmful or more harmful than traditional cigarettes. Professor Jamie Brown from the University College London Institute of Epidemiology and Health Care stated: "It is important to accurately convey information on the relative harms of smoking and using e-cigarettes so that people can make informed decisions about the products they use. Mass media campaigns should play a key role in this. Government investment in advertising is crucial for achieving the potential of a smoke-free generation policy.


Alice Froggatt, Policy Manager at Cancer Research UK, stated: "In the UK, tobacco is responsible for around 160 cancer cases every day. If you smoke, the best thing you can do for your health is to quit completely.


A study has shown that legal e-cigarettes are much less harmful than tobacco and can help people quit smoking permanently. While it is important for them to be convenient for those trying to quit smoking, they should not fall into the hands of children or be used by those who have never smoked before. In order to help end cancer caused by tobacco, the government must provide continuous funding for cessation services.


Although the proportion of people using e-cigarettes daily and those who do not smoke every day has increased recently, the most common dual-use pattern remains smoking and daily e-cigarette use. This pattern is expected to account for 45% of dual users by 2024. It is more prevalent among older individuals, those of lower socioeconomic status, and those who primarily smoke hand-rolled cigarettes and have a stronger desire to smoke.


The study found that non-daily smoking and daily e-cigarette use are more common among those who have been using e-cigarettes for over a year. Researchers suggest that this discovery is consistent with the possibility that using e-cigarettes may support individuals in transitioning from smoking, even without being in a formal smoking cessation attempt. The UK National Health Service (NHS) advises that using e-cigarettes can help people quit smoking, and while the risks of using e-cigarettes are smaller than smoking, non-smokers should not use e-cigarettes.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Illegal Vape Sellers Still Use TikTok and Other Platforms to Drive Sales Despite Australia’s Ad Ban
Illegal Vape Sellers Still Use TikTok and Other Platforms to Drive Sales Despite Australia’s Ad Ban
Illegal vape sellers are still promoting nicotine products on TikTok, Instagram and YouTube despite Australia’s 2024 advertising ban, while illicit tobacco sales are increasingly moving from physical stores to online marketplaces.
Jul.15
Japan’s Heated Tobacco Tax Changes Reshape Consumer Choices, Survey Reveals Impact of Price and Income
Japan’s Heated Tobacco Tax Changes Reshape Consumer Choices, Survey Reveals Impact of Price and Income
A consumer survey by Japanese heated tobacco information platform RELAZO found that rising tobacco prices and planned heated tobacco tax changes may influence smoking decisions among Japanese consumers. The survey covered 49,879 men and women aged 20 to 69 nationwide. It found that around 40% of respondents cumulatively indicated they may consider quitting when a pack reaches ¥600 (approximately US$4.1), while nearly 90% expressed potential quitting intentions at a ¥1,000 (approximately US$6.8) price level. The survey also found significant differences by income level, with lower-income respondents showing greater sensitivity to price increases.
Jul.24
KT&G’s Lil Strengthens Market Lead in Korea as Heated Tobacco Share Reaches 47.4%
KT&G’s Lil Strengthens Market Lead in Korea as Heated Tobacco Share Reaches 47.4%
According to South Korea’s UpKorea, KT&G’s heated tobacco brand Lil reached a 47.4% share of Korea’s heated tobacco stick market in the first quarter of 2026. The company is expanding its next-generation products (NGP) business through product development, technology investment and overseas growth. KT&G reported NGP sales of 890.1 billion won (approximately US$650 million) in 2025, up significantly from 279.3 billion won in 2020. Lil products are now available in 34 markets, while KT&G continues building its technology portfolio through patents and multiple product platforms.
Jul.23
PMI Expands IQOS and VEEV Presence at Frankfurt Airport Through Travel Retail Pop-Ups
PMI Expands IQOS and VEEV Presence at Frankfurt Airport Through Travel Retail Pop-Ups
According to The Moodie Davitt Report, PMI Global Travel Retail and Frankfurt Airport Retail have launched new IQOS and VEEV retail spaces at Frankfurt Airport. The installations, located inside and outside duty-free areas, showcase IQOS heated tobacco products and VEEV e-vapor products through product education, consumer interaction and brand experiences. Frankfurt Airport Retail, operated by Fraport Group and Gebr. Heinemann, manages key retail activities at Frankfurt Airport. The initiative follows PMI’s broader strategy of expanding smoke-free products through global travel retail channels. PMI has previously introduced VEEV products across multiple European airports while continuing to expand IQOS and VEEV availability in international markets.
Jul.17
UK PM Andy Burnham Reshapes Vape Retail Rules as Licensing Could Raise Barriers for New Shops
UK PM Andy Burnham Reshapes Vape Retail Rules as Licensing Could Raise Barriers for New Shops
UK Prime Minister Andy Burnham is pushing a high street reform agenda that could give local authorities greater powers over commercial activity, including vape retail. The reforms could involve expanded planning powers and a potential vape retail licensing system, allowing councils to play a larger role in store locations and market access. The measures are part of the UK’s broader shift toward tighter vape regulation, although no nationwide vape retail restrictions have yet been implemented.
Aug.11
China Tobacco Plans CNY 60 Billion Investment in ICBC, Agricultural Bank as Strategic Ties Extend Beyond Equity
China Tobacco Plans CNY 60 Billion Investment in ICBC, Agricultural Bank as Strategic Ties Extend Beyond Equity
China National Tobacco Corporation and several subsidiaries plan to invest a combined CNY 60 billion ($8.7 billion) in share placements by Industrial and Commercial Bank of China and Agricultural Bank of China as strategic investors. The agreements extend beyond equity investment to corporate governance, banking services and supply-chain finance. The filings also disclose 2025 data on China Tobacco’s tax and profit contributions and industry scale.
Sep.07