According to Veja on September 26th, if Brazil can regulate the e-cigarette market, it could have a significant impact on the country's economy by creating approximately 115,000 new job positions. The standardization of the e-cigarette market in Brazil has the potential to generate a wage basis of over 20 billion Brazilian reais (approximately 29.3 billion Chinese yuan) and provide approximately 673 million Brazilian reais in revenue to public finances.
A recent study further suggests that, whether domestic or imported, if the e-cigarette market is regulated, it is estimated that its annual sales revenue could reach up to 16 billion Brazilian Real.
In 2009, the Brazilian National Health Surveillance Agency (Anvisa) announced a ban on e-cigarettes, effectively rendering the e-cigarette market illegal. However, according to data from IPEA, approximately 2.2 million people in Brazil are currently using e-cigarettes. Against this backdrop, the Brazilian Senate will convene a public hearing on Thursday, September 28th, to discuss the potential regulation of the e-cigarette market.
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