Trend of E-cigarette Use Among Estonian Adolescents

Regulations by 2FIRSTS.ai
Dec.14.2023
Trend of E-cigarette Use Among Estonian Adolescents
Estonia sees a rise in teenage smoking as they switch from cigarettes to e-cigarettes, lured by candy flavors.

According to a report by Estonian media outlet Newsy-Today on December 12th, while the number of adult smokers in Estonia has been gradually decreasing, there is a concerning trend among the country's youth with regards to smoking behavior. The use of traditional cigarettes is being replaced by e-cigarettes, particularly due to the appealing candy flavors they offer. This is attracting an increasingly younger demographic, exposing them to nicotine addiction.

 

According to Aive Telling, Director of Chemical Safety and Environmental Health at the Ministry of Social Affairs, the use of e-cigarettes is showing an overall increasing trend, particularly among young people.

 

Young people today are starting to use e-cigarettes at a much younger age than in the past, with the current starting age now being discussed as 10-11 years old, according to senior expert Tiina Kuusik from the Institute of Healthy Development Research. She further adds that their first exposure to tobacco products is now e-cigarettes, as opposed to the traditional combustible cigarettes of the past.

 

Trinh further confirmed that the usage of nicotine products among teenagers has not decreased compared to decades ago. However, it is much easier for underage individuals to purchase e-cigarettes containing nicotine compared to traditional cigarettes. He pointed out that if minors are not required to provide age verification when buying e-cigarettes, or if they can knowingly purchase them despite being underage, then 60% of underage individuals would acquire traditional cigarettes through this method.

 

Despite France's decision to ban disposable e-cigarettes, Estonia does not believe that this will have the desired effect. While e-cigarettes with sweet-flavored e-liquids have been banned, directly prohibiting such flavored devices has not reduced their prevalence. Moreover, students in Latvia are even able to acquire these sweet-flavored devices through illegal channels.

 

Trin expressed, "This should be a central issue addressed by all countries. It is indeed challenging to tackle this issue one by one.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Russia Plans to Allow Regional Vape Sales Bans from September 2026
Russia Plans to Allow Regional Vape Sales Bans from September 2026
Russia’s Ministry of Finance (Минфин) has drafted amendments to an existing licensing bill that would grant regional authorities the power to ban retail sales of vapes and nicotine liquids from September 1, 2026, to September 1, 2031, RBC reported. Stores violating the ban would lose their tobacco retail licenses.
Nov.19 by 2FIRSTS.ai
Mexico moves to advance reforms regulating e-cigarettes and vapes
Mexico moves to advance reforms regulating e-cigarettes and vapes
Mexico’s Chamber of Deputies Health Committee is expected to vote next week on reforms to the General Health Law that would regulate the prohibition, distribution, and sale of electronic cigarettes, vapes, and certain toxic substances, including fentanyl. Lawmakers from Morena insist the legislation must avoid loopholes and resist pressure from the tobacco industry.
Nov.21 by 2FIRSTS.ai
JT Q3 2025: Revenue +18%, Profit +30%; RRP Volume +40%; Guidance Up
JT Q3 2025: Revenue +18%, Profit +30%; RRP Volume +40%; Guidance Up
Japan Tobacco (JT) delivered a strong Q3 2025. Revenue rose 18.3% year over year to ¥947.2 billion, with adjusted operating profit up 27.8% to ¥279.0 billion (+20.8% at constant currency) and net profit up 29.7% to ¥176.7 billion. Growth was led by reduced-risk products (RRP): total RRP volume climbed 40%, with heated tobacco (HTS) up 53%. In Japan, the launches of Ploom AURA and EVO pods pushed HTS category share to 15.5%, while the Ploom user base has nearly doubled versus two years ago.
Oct.30 by 2FIRSTS.ai
Report: Smoking Rates Remain Unchanged Despite Kazakhstan’s Vape Ban
Report: Smoking Rates Remain Unchanged Despite Kazakhstan’s Vape Ban
According to Exclusive.KZ, Kazakhstan’s Strategy Public Foundation released a study finding that strict tobacco and vape bans have not reduced smoking rates, which remain at 18–20%. The report calls for harm reduction approaches based on international best practices.
Nov.06 by 2FIRSTS.ai
Imperial Brands Urges Retailers to Engage in Government Consultation on Tobacco and Vapes Bill
Imperial Brands Urges Retailers to Engage in Government Consultation on Tobacco and Vapes Bill
Imperial Brands is calling on UK retailers to take part in the Government’s consultation on the Tobacco and Vapes Bill, which will shape a new licensing framework for nicotine product sales across England, Wales and Northern Ireland. The Department of Health and Social Care’s call for evidence closes on 3 December 2025. Imperial Brands stresses this is a key chance for retailers to influence policy, support fair competition, and help curb illicit sales.
Nov.04
Belarus Increases e-cigarette tax by 20% and Reinstates Tax on heated tobacco
Belarus Increases e-cigarette tax by 20% and Reinstates Tax on heated tobacco
Belarus government plans to raise tobacco tax by 12% and e-cigarette tax by 20%, aiming to regulate all smoking devices.
Oct.21 by 2FIRSTS.ai