Trend of E-cigarette Use Among Estonian Adolescents

Regulations by 2FIRSTS.ai
Dec.14.2023
Trend of E-cigarette Use Among Estonian Adolescents
Estonia sees a rise in teenage smoking as they switch from cigarettes to e-cigarettes, lured by candy flavors.

According to a report by Estonian media outlet Newsy-Today on December 12th, while the number of adult smokers in Estonia has been gradually decreasing, there is a concerning trend among the country's youth with regards to smoking behavior. The use of traditional cigarettes is being replaced by e-cigarettes, particularly due to the appealing candy flavors they offer. This is attracting an increasingly younger demographic, exposing them to nicotine addiction.

 

According to Aive Telling, Director of Chemical Safety and Environmental Health at the Ministry of Social Affairs, the use of e-cigarettes is showing an overall increasing trend, particularly among young people.

 

Young people today are starting to use e-cigarettes at a much younger age than in the past, with the current starting age now being discussed as 10-11 years old, according to senior expert Tiina Kuusik from the Institute of Healthy Development Research. She further adds that their first exposure to tobacco products is now e-cigarettes, as opposed to the traditional combustible cigarettes of the past.

 

Trinh further confirmed that the usage of nicotine products among teenagers has not decreased compared to decades ago. However, it is much easier for underage individuals to purchase e-cigarettes containing nicotine compared to traditional cigarettes. He pointed out that if minors are not required to provide age verification when buying e-cigarettes, or if they can knowingly purchase them despite being underage, then 60% of underage individuals would acquire traditional cigarettes through this method.

 

Despite France's decision to ban disposable e-cigarettes, Estonia does not believe that this will have the desired effect. While e-cigarettes with sweet-flavored e-liquids have been banned, directly prohibiting such flavored devices has not reduced their prevalence. Moreover, students in Latvia are even able to acquire these sweet-flavored devices through illegal channels.

 

Trin expressed, "This should be a central issue addressed by all countries. It is indeed challenging to tackle this issue one by one.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Vape Industry Group Loses Alabama Court Fight as State Tightens Rules on Imported Products
Vape Industry Group Loses Alabama Court Fight as State Tightens Rules on Imported Products
The Alabama Supreme Court affirmed a lower court’s refusal to issue a preliminary injunction blocking the state’s 2025 electronic nicotine delivery systems law, allowing rules requiring covered products to be U.S.-made or FDA-authorized to remain in effect.
Jul.10
China Tobacco International HK Warns First-Half Revenue May Fall 25%-30%, Tobacco Leaf and Duty-Free Exposure Highlight Reliance on Traditional Tobacco
China Tobacco International HK Warns First-Half Revenue May Fall 25%-30%, Tobacco Leaf and Duty-Free Exposure Highlight Reliance on Traditional Tobacco
CTIHK expects first-half 2026 revenue to fall 25%-30%, mainly due to lower tobacco leaf imports and delayed cigarette shipments to China’s domestic duty-free market. Its 2025 revenue mix—nearly 90% from tobacco leaf-related businesses and less than 1% from new tobacco products—shows continued exposure to traditional supply chains and trade variables.
Jun.18
PMI Highlights 43 Million Smoke-Free Users at Stockholm Summit
PMI Highlights 43 Million Smoke-Free Users at Stockholm Summit
Philip Morris International says about 43 million adults worldwide now use its smoke-free products, with nearly 70% having stopped using cigarettes and smoke-free products accounting for about 43% of its net revenues.
Jun.18
Italy Fines PMI €7 Million Over Misleading ‘Smoke-Free Future’ Marketing Claims
Italy Fines PMI €7 Million Over Misleading ‘Smoke-Free Future’ Marketing Claims
Italy’s Competition and Market Authority (AGCM) has fined Philip Morris Italia €7 million, finding that the company’s use of “smoke-free future” and related claims in promoting products such as IQOS, VEEV and ZYN could mislead consumers.
Jun.16
Sweden Becomes First EU Country to Reach Smoke-Free Status as Daily Smoking Falls to 4.8%
Sweden Becomes First EU Country to Reach Smoke-Free Status as Daily Smoking Falls to 4.8%
According to the latest CAN report and multiple media reports, Sweden’s daily smoking rate fell to 4.8% in 2025, below the commonly used 5% smoke-free threshold, making it the first EU country to reach that benchmark.
News
Jun.05
2Firsts Interview | InterTabac 2026 Adapts to a More Complex Tobacco and Nicotine Market
2Firsts Interview | InterTabac 2026 Adapts to a More Complex Tobacco and Nicotine Market
As InterTabac 2026 approaches, Sabine Loos, Managing Director of Westfalenhallen Unternehmensgruppe, tells 2Firsts that global tobacco trade fairs are evolving beyond product display. With new nicotine categories, shifting regulation and more complex supply chains reshaping the industry, InterTabac is positioning itself as a platform for market insight, regulatory discussion and global business connection.
Special Report
Jul.02