Third of Vapers May Return to Cigarettes Without Fruit Flavors

Apr.07.2023
Third of Vapers May Return to Cigarettes Without Fruit Flavors
A UKVIA report suggests a third of vapers may return to smoking if fruit-flavored e-cigarettes are banned.

According to a report by the foreign media outlet Express on April 6th, a survey by the UK Vaping Industry Association (UKVIA) revealed that if the UK were to ban flavored e-cigarettes, one-third of e-cigarette users could potentially revert back to smoking traditional cigarettes. This would result in nearly 1.5 million former smokers picking up the habit once again.


Before this, British ministers were considering banning the sale of fruit and sweet-flavoured e-cigarettes due to their popularity among underage individuals.


Over 80% of users believe that flavored e-cigarettes are helpful for quitting smoking.


In a recent survey conducted by the UK Vaping Industry Association (UKVIA) among 2,000 adult e-cigarette users, it was found that...


76% of people have just started quitting smoking.


A survey found that 83% of people claimed that flavored e-cigarettes helped them quit smoking traditional cigarettes.


Although 27% of people believe it is necessary to address the issue of teenagers using e-cigarettes, almost 40% of people (37%) hope for more effective enforcement against retailers selling e-cigarettes to minors, rather than a complete ban on flavored e-cigarettes.


If the ban on flavored e-cigarettes goes through, 1.5 million users may revert back to smoking traditional cigarettes.


John Dunne, the CEO of the UK Vaping Industry Association (UKVIA), stated that research indicates that e-cigarette use may help smokers quit their tobacco addiction, and that flavored e-cigarettes can be particularly effective in this regard.


According to a report from the UK's National Statistics Office last year, the number of adult e-cigarette users in the UK reached 4.3 million. If the government were to ban flavoured e-cigarettes, nearly 1.5 million e-cigarette users in the UK could potentially switch back to smoking traditional cigarettes.


Strawberry flavored e-cigarettes are the most popular in the UK.


According to the survey, strawberry-flavored e-cigarettes are the most popular in the UK, along with other fruit flavors that make up the top five, including blueberry, watermelon, cherry, and raspberry. Strawberry flavor is currently under consideration by the government for a possible ban.


Tobacco and menthol flavorings are the most commonly used flavorings by people who are trying to quit smoking.


Reference:


One-third of individuals who use vaping products may choose to return to smoking cigarettes if the government prohibits the availability of fruity vape flavors.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

UK Vape Brands Face White-Packaging and Flavour-Name Curbs in Youth-Appeal Crackdown
UK Vape Brands Face White-Packaging and Flavour-Name Curbs in Youth-Appeal Crackdown
The UK government and devolved administrations have launched a 12-week consultation on proposals to make vapes less appealing to children, including plain white packaging, limits on device colours, restrictions on flavour names and changes to how products are displayed in shops.
Jul.10
Tobacco Farming in the New Nicotine Era: Why Indian Farmers Struggle to Transition — Contributed by Samrat Chowdhery
Tobacco Farming in the New Nicotine Era: Why Indian Farmers Struggle to Transition — Contributed by Samrat Chowdhery
In this contributed article to 2Firsts, Mumbai-based journalist and harm reduction advocate Samrat Chowdhery examines India’s tobacco transition from the perspective of agriculture, supply chains and regulation. As noted by 2Firsts, India offers a relevant case for understanding how new nicotine technologies may affect not only consumption, trade and policy, but also tobacco farming.
Special Report
May.29
Malaysia Police Plan Saliva Tests at Roadblocks to Detect Synthetic Drugs Mixed Into Vape Liquids
Malaysia Police Plan Saliva Tests at Roadblocks to Detect Synthetic Drugs Mixed Into Vape Liquids
Malaysian police plan to use saliva test kits at roadblocks to detect drivers using synthetic liquid drugs marketed as “Piu Piu” and “Magic Mushroom,” substances that authorities say are mixed into vape liquids and inhaled through e-cigarette devices, raising road-safety concerns and adding pressure on vape regulation.
Jun.29
Reuters: Shopify May Ban All Vape Sales This Week Amid Illegal Market Crackdown
Reuters: Shopify May Ban All Vape Sales This Week Amid Illegal Market Crackdown
Reuters reported that Shopify may ban all vape products from its platform as soon as this week, signaling that U.S. enforcement against the illegal vape market is expanding from retailers and importers to e-commerce platforms and payment networks.
MarketBAT
Jun.23 by 2Firsts Perspectives
Pennsylvania Updates ENDS Certification List as Chinese-Linked Manufacturers Enter State Review
Pennsylvania Updates ENDS Certification List as Chinese-Linked Manufacturers Enter State Review
Pennsylvania’s June 26 Pending ENDS Certifications list includes 23 manufacturers under review, including Shenzhen Smoore, Shenzhen IVPS, YME Technology and China-linked Boulder International. The list shows state-level vape regulation moving beyond retail brands toward manufacturer-based market access alongside FDA oversight.
Regulations
Jul.06 by 2Firsts Perspectives
Sweden Becomes First EU Country to Reach Smoke-Free Status as Daily Smoking Falls to 4.8%
Sweden Becomes First EU Country to Reach Smoke-Free Status as Daily Smoking Falls to 4.8%
According to the latest CAN report and multiple media reports, Sweden’s daily smoking rate fell to 4.8% in 2025, below the commonly used 5% smoke-free threshold, making it the first EU country to reach that benchmark.
News
Jun.05