Tobacco Flavors Reign in the E-Cigarette Industry

Dec.06.2022
Tobacco Flavors Reign in the E-Cigarette Industry
As tobacco flavor becomes the only option for e-cigarettes in China, the industry is facing the challenge of developing high-quality tobacco flavored e-liquids.

On October 1, 2022, the "Regulations on Electronic Cigarette Management" will officially come into effect in China, with tobacco flavor becoming the only flavor allowed for electronic cigarettes domestically. Across the ocean, numerous states and cities in the United States have already banned flavored electronic cigarettes, and the European Union recently proposed a ban on flavored tobacco products. As a result, the range of e-cigarette flavors is rapidly narrowing and tobacco flavor is becoming the mainstream choice.


Amid the surge in tobacco-flavored e-cigarette products, both the e-liquid and atomizer are being put to the test in terms of how well they can complement each other and create a tobacco taste that consumers will find appealing. This has become a new challenge facing the e-cigarette industry.


Creating an electronic cigarette that accurately replicates the taste of traditional tobacco is no easy feat, and this is one of the primary challenges currently being tackled by many companies in the industry. In order to achieve genuine flavor and a satisfying mouthfeel, the electronic atomizer core is absolutely essential. The macro positioning and hardware and software capabilities of atomizer manufacturers have become the crucial factors in solving this challenge.


Technical issue: "Key" Cannot Open "Lock


Faced with the onslaught of tobacco-flavored e-cigarettes, companies in the industry are employing various strategies. Currently, most companies are minimizing the tobacco flavor to cater to fruit-flavored users, which has resulted in a multitude of similar products that lack uniqueness.


What conditions must a high-quality tobacco-flavored e-cigarette possess in order to stand out? The global vapor core R&D company, Huachengda, answers that high recognition, a full aroma, and superior taste will create a memorable experience for users while also avoiding issues such as dry burning, burnt cores, condensation, and oil leakage.


Image source: Huachengda Note: It is not possible to translate this accurately without additional context.


Although the ideology and direction are very clear, the atomization core with a "tobacco flavor" still has pain points - mainly reflected in the instability of the atomization core, that is, the situation where the "key" does not match the "lock" often occurs.


The instability of assembly is determined by the structure and material of the atomizing core. The main cause of the instability of the liquid flow rate is dry burning and core charring. Inconsistent heating cannot guarantee consistent taste throughout.


For example, let's consider ceramic and cotton cores. Currently, ceramic cores have a greater hardness and are easier to assemble, but their fine and small pore structure makes it difficult for high-viscosity e-liquids to pass through, resulting in unstable liquid flow. On the other hand, cotton cores are completely permeable and have larger pores that allow e-liquids to pass through smoothly (see figure 2), but they still run the risk of burning and becoming stuck due to high temperatures in the market.


Chen Ping, CEO and Chief Engineer of Huachengda, a global atomization core R&D company, stated that there is a significant difference between tobacco and fruit-flavored e-liquids. Using atomization cores designed for fruit flavors on tobacco-flavored e-liquids can result in completely different sensory characteristics and unsatisfactory taste reproduction. Based on this difference, Huachengda has optimized its atomization cores specifically for tobacco flavors, building upon their existing technology. Chen explained that ideally, different flavors of e-liquids require different types of atomization cores, similar to how a lock requires a certain key to unlock it.


Source: Huachengda. Translation: Surface of Ceramic Core under Electron Microscope. Source: Huachengda.


Surface of Cotton Swab Under Electron Microscope Image source: Huachengda


Empowering the future with technology: Exploring the "third type" atomization core.


Once the stability issue was resolved through the upgrade of the atomization core, Huachengda faced a new challenge: How to fully express the tobacco flavor in e-liquid and make it more authentic.


Huachengda has invested a significant amount of effort in optimizing the technology behind their vaping products. According to Chen Ping, improvements were made in the structure, materials, formulation, and heating element. For instance, the previous generation used a heating wire to vaporize the liquid, leading to overheating, burning, and even breaking. However, the new heating screen technology evenly distributes heat, resulting in a fuller vapor and a robust structure that is less prone to breakage. This technology maintains the original high flavor profile over time.


Design concept of CottonX cotton core. Image source: Huachengda.


Huachengda is constantly moving forward on the road of innovation. After intensive research, the "fiber core" was finally born, and a patent was applied for in 2021. The manufacturing process of the fiber core involves crushing fibers into pulp, then bonding them with adhesive to ensure material consistency while improving uniformity, stability, and atomization effect. This technology still has room for improvement. After mixing with e-liquid, some fibers gradually expand due to oil soaking, which affects the liquid flow rate. Therefore, more performance and material testing is needed before the fiber core can be widely used.


Huachengda's COTTONX cotton core and the fiber core currently under development have different sizes and can be adapted to different usage scenarios. The larger core can be used for disposable products while the smaller one can be used for replaceable cartridge products. These two materials work together in atomizing the e-liquid.


Screenshot of Huachengda's patent application for fiber core.


Improving user experience has always been a focus of the entire industry," said Chen Ping, citing the example of oil storage cotton design. Its original purpose was to prevent oil leakage, but the cotton absorbed a small amount of e-liquid, which made users feel like they were getting less for their money. For electronic cigarette manufacturers, this drives the pursuit of excellence.


The development of atomization cores is different from that of chips. Chips only need to be made smaller, from 10 nanometers to 5 nanometers and then to 2 nanometers. However, the development direction of atomization cores is still to be explored. Targeted development should be done according to different regulatory requirements and user needs. Therefore, the development of atomization cores should be divergent in nature. Only companies with stronger research and development capabilities can make more technological reserves and go further in the future.


The exterior of the global professional atomization core industrial base, Huachengda Company. Source: Huachengda.


Author/ Zhu Hongxu


2FIRSTS will continue to report on this topic, with further updates available on the '2FIRSTSAPP'. Scan the QR code below to download the app.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Exclusive | TPE 2026 Cools as Caution Deepens in the U.S. Vape Market
Exclusive | TPE 2026 Cools as Caution Deepens in the U.S. Vape Market
The show had become an important check-in point for Chinese manufacturers and brand owners looking for signs of change in the U.S. market after months of softer demand. Instead, participants said the event highlighted a more restrained mood: traffic in the vape section was uneven, standout launches were limited, and conversations often failed to turn into orders.
Special Report
Apr.12
EVO NXT 2026 Opens in Prague as Global NGP Industry Gathers for Two-Day Event
EVO NXT 2026 Opens in Prague as Global NGP Industry Gathers for Two-Day Event
2026 — EVO NXT 2026 officially opened today in Prague, bringing together manufacturers, brand owners, retailers, and decision-makers from across the global next-generation products (NGP) industry. As the event’s official media partner for the fourth consecutive year, 2Firsts is reporting on site, tracking key developments across the exhibition floor, forum agenda, and broader industry discussions.
Apr.17 by 2FIRSTS.ai
UK Bill Banning Tobacco Sales to People Born After 2008 Clears Parliament
UK Bill Banning Tobacco Sales to People Born After 2008 Clears Parliament
A UK bill banning the legal sale of tobacco to people born on or after January 1, 2009 has completed its passage through parliament. Under the bill, those born in that group will never be able to be legally sold tobacco anywhere in the UK. The legislation is expected to receive royal assent next week. It also gives ministers powers to strengthen public-place smoking restrictions and restricts branding, promotion and advertising of vape and nicotine products aimed at children.
Apr.22 by 2FIRSTS.ai
FDA Tobacco Center Plans Faster Review Process for Certain Supplemental PMTAs
FDA Tobacco Center Plans Faster Review Process for Certain Supplemental PMTAs
FDA Center for Tobacco Products Acting Director Bret Koplow issued a statement on May 7 outlining new steps to accelerate tobacco product premarket application review. The statement said CTP reduced the backlog of applications by approximately 70% in 2025 and that there is no longer a queue for PMTAs pending acceptance review.
May.09 by 2FIRSTS.ai
Alberta Seeks to Add New Vape Restrictions on Top of Existing Tobacco Framework
Alberta Seeks to Add New Vape Restrictions on Top of Existing Tobacco Framework
A new Alberta bill aimed at reducing vaping rates, especially among young people, is moving into the legislative process. Bill 208, the Vaping Reduction Act, was introduced by United Conservative Party MLA Chelsae Petrovic and appears to build on the province’s existing Tobacco, Smoking and Vaping Reduction Act. Early reporting suggests the bill could focus on disposable vapes and impose further limits on youth access to vaping products.
Apr.15 by 2FIRSTS.ai
Argentina Issues Resolution 549/2026 to Regulate Vapes, Heated Tobacco and Nicotine Pouches
Argentina Issues Resolution 549/2026 to Regulate Vapes, Heated Tobacco and Nicotine Pouches
Argentina’s government has created a comprehensive regulatory framework for nicotine products, including vapes, heated tobacco and nicotine pouches, through Resolution 549/2026 published in the Official Gazette. The new regulation ends the previous prohibitive framework and establishes rules to organize the market by requiring traceability, quality standards and mandatory registration for all manufacturers and retailers operating in the country.
May.06 by 2FIRSTS.ai