Tobacco Flavors Reign in the E-Cigarette Industry

Dec.06.2022
Tobacco Flavors Reign in the E-Cigarette Industry
As tobacco flavor becomes the only option for e-cigarettes in China, the industry is facing the challenge of developing high-quality tobacco flavored e-liquids.

On October 1, 2022, the "Regulations on Electronic Cigarette Management" will officially come into effect in China, with tobacco flavor becoming the only flavor allowed for electronic cigarettes domestically. Across the ocean, numerous states and cities in the United States have already banned flavored electronic cigarettes, and the European Union recently proposed a ban on flavored tobacco products. As a result, the range of e-cigarette flavors is rapidly narrowing and tobacco flavor is becoming the mainstream choice.


Amid the surge in tobacco-flavored e-cigarette products, both the e-liquid and atomizer are being put to the test in terms of how well they can complement each other and create a tobacco taste that consumers will find appealing. This has become a new challenge facing the e-cigarette industry.


Creating an electronic cigarette that accurately replicates the taste of traditional tobacco is no easy feat, and this is one of the primary challenges currently being tackled by many companies in the industry. In order to achieve genuine flavor and a satisfying mouthfeel, the electronic atomizer core is absolutely essential. The macro positioning and hardware and software capabilities of atomizer manufacturers have become the crucial factors in solving this challenge.


Technical issue: "Key" Cannot Open "Lock


Faced with the onslaught of tobacco-flavored e-cigarettes, companies in the industry are employing various strategies. Currently, most companies are minimizing the tobacco flavor to cater to fruit-flavored users, which has resulted in a multitude of similar products that lack uniqueness.


What conditions must a high-quality tobacco-flavored e-cigarette possess in order to stand out? The global vapor core R&D company, Huachengda, answers that high recognition, a full aroma, and superior taste will create a memorable experience for users while also avoiding issues such as dry burning, burnt cores, condensation, and oil leakage.


Image source: Huachengda Note: It is not possible to translate this accurately without additional context.


Although the ideology and direction are very clear, the atomization core with a "tobacco flavor" still has pain points - mainly reflected in the instability of the atomization core, that is, the situation where the "key" does not match the "lock" often occurs.


The instability of assembly is determined by the structure and material of the atomizing core. The main cause of the instability of the liquid flow rate is dry burning and core charring. Inconsistent heating cannot guarantee consistent taste throughout.


For example, let's consider ceramic and cotton cores. Currently, ceramic cores have a greater hardness and are easier to assemble, but their fine and small pore structure makes it difficult for high-viscosity e-liquids to pass through, resulting in unstable liquid flow. On the other hand, cotton cores are completely permeable and have larger pores that allow e-liquids to pass through smoothly (see figure 2), but they still run the risk of burning and becoming stuck due to high temperatures in the market.


Chen Ping, CEO and Chief Engineer of Huachengda, a global atomization core R&D company, stated that there is a significant difference between tobacco and fruit-flavored e-liquids. Using atomization cores designed for fruit flavors on tobacco-flavored e-liquids can result in completely different sensory characteristics and unsatisfactory taste reproduction. Based on this difference, Huachengda has optimized its atomization cores specifically for tobacco flavors, building upon their existing technology. Chen explained that ideally, different flavors of e-liquids require different types of atomization cores, similar to how a lock requires a certain key to unlock it.


Source: Huachengda. Translation: Surface of Ceramic Core under Electron Microscope. Source: Huachengda.


Surface of Cotton Swab Under Electron Microscope Image source: Huachengda


Empowering the future with technology: Exploring the "third type" atomization core.


Once the stability issue was resolved through the upgrade of the atomization core, Huachengda faced a new challenge: How to fully express the tobacco flavor in e-liquid and make it more authentic.


Huachengda has invested a significant amount of effort in optimizing the technology behind their vaping products. According to Chen Ping, improvements were made in the structure, materials, formulation, and heating element. For instance, the previous generation used a heating wire to vaporize the liquid, leading to overheating, burning, and even breaking. However, the new heating screen technology evenly distributes heat, resulting in a fuller vapor and a robust structure that is less prone to breakage. This technology maintains the original high flavor profile over time.


Design concept of CottonX cotton core. Image source: Huachengda.


Huachengda is constantly moving forward on the road of innovation. After intensive research, the "fiber core" was finally born, and a patent was applied for in 2021. The manufacturing process of the fiber core involves crushing fibers into pulp, then bonding them with adhesive to ensure material consistency while improving uniformity, stability, and atomization effect. This technology still has room for improvement. After mixing with e-liquid, some fibers gradually expand due to oil soaking, which affects the liquid flow rate. Therefore, more performance and material testing is needed before the fiber core can be widely used.


Huachengda's COTTONX cotton core and the fiber core currently under development have different sizes and can be adapted to different usage scenarios. The larger core can be used for disposable products while the smaller one can be used for replaceable cartridge products. These two materials work together in atomizing the e-liquid.


Screenshot of Huachengda's patent application for fiber core.


Improving user experience has always been a focus of the entire industry," said Chen Ping, citing the example of oil storage cotton design. Its original purpose was to prevent oil leakage, but the cotton absorbed a small amount of e-liquid, which made users feel like they were getting less for their money. For electronic cigarette manufacturers, this drives the pursuit of excellence.


The development of atomization cores is different from that of chips. Chips only need to be made smaller, from 10 nanometers to 5 nanometers and then to 2 nanometers. However, the development direction of atomization cores is still to be explored. Targeted development should be done according to different regulatory requirements and user needs. Therefore, the development of atomization cores should be divergent in nature. Only companies with stronger research and development capabilities can make more technological reserves and go further in the future.


The exterior of the global professional atomization core industrial base, Huachengda Company. Source: Huachengda.


Author/ Zhu Hongxu


2FIRSTS will continue to report on this topic, with further updates available on the '2FIRSTSAPP'. Scan the QR code below to download the app.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

New Zealand Associate Health Minister Casey Costello Warns on Illicit Cigarettes as Legal Tobacco Sales Halve Over Decade
New Zealand Associate Health Minister Casey Costello Warns on Illicit Cigarettes as Legal Tobacco Sales Halve Over Decade
New Zealand Associate Health Minister Casey Costello said legal tobacco sales in the country have fallen by more than half over the past decade, with sales declining more than 20% in 2025 compared with the previous year. She warned that the decline may not fully reflect lower smoking rates, as increased availability of illicit cigarettes could also be contributing. The government said it would continue strengthening tobacco and vape retail enforcement while monitoring the impact of illicit tobacco on public health and tax revenue.
Aug.26
Retail Case Study | Wisconsin Vape Market One Year After New Regulations: Johnny Vapes Reports 80% Sales Decline as Consumers Shift Online and Across State Lines
Retail Case Study | Wisconsin Vape Market One Year After New Regulations: Johnny Vapes Reports 80% Sales Decline as Consumers Shift Online and Across State Lines
According to WNCY on August 24, 2026, some independent vape retailers in Wisconsin say they have faced significant business pressure one year after new vape regulations took effect. Johnny Vapes, a retailer operating in northeast Wisconsin, said its store count fell from seven locations to four, sales declined by about 80%, and roughly 90% of its inventory was affected. Retailers said some consumers have shifted to online purchases or traveled to neighboring Michigan to buy vape products. The case highlights how local regulations can reshape retail operations, inventory management and consumer purchasing patterns.
Aug.28
R.J. Reynolds Vapor Company Launches Flavored Vuse Pro Pods in U.S. Without FDA Marketing Authorization
R.J. Reynolds Vapor Company Launches Flavored Vuse Pro Pods in U.S. Without FDA Marketing Authorization
R.J. Reynolds Vapor Company has begun selling four flavored Vuse Pro pods — Peach, Berry, Watermelon and Fresh Mint — in Ohio and selected other U.S. markets. According to the Vuse U.S. FAQ, Vuse Pro contains approximately 5.0% nicotine by weight, and Vuse Pro pre-filled pods are intended for use with Vuse Alto devices. Reynolds told 2Firsts that product labeling lists an e-liquid capacity of 2.0 mL per pod. The Vuse Alto Power Unit received FDA marketing authorization in 2024, while the new Vuse Pro pods themselves have not received marketing granted orders. The rollout follows the FDA’s May 2026 revision of enforcement priorities for certain unauthorized vaping products with qualifying pending applications.
BAT
Sep.10
Malaysia’s Vape Rules Face Review as Health Minister Dzulkefly Ahmad Addresses Dropped Nicotine Appeal
Malaysia’s Vape Rules Face Review as Health Minister Dzulkefly Ahmad Addresses Dropped Nicotine Appeal
According to Free Malaysia Today on August 26, 2026, Malaysia’s Health Minister Dzulkefly Ahmad said the Health Ministry would explain the government’s decision to withdraw its appeal against a High Court ruling involving the exemption of liquid nicotine used in vape products from the Poisons List. The High Court previously ruled that the exemption decision was irrational. Dzulkefly said withdrawing the appeal did not mean the government would stop regulating vaping, and that future regulatory approaches would continue under existing legal frameworks.
Aug.28
South Korea Fully Reviews Nicotine-Analog and Nicotine-Free Vape Liquid Imports, With Over 99% From China and Chinese Supply-Chain Documents Under Scrutiny
South Korea Fully Reviews Nicotine-Analog and Nicotine-Free Vape Liquid Imports, With Over 99% From China and Chinese Supply-Chain Documents Under Scrutiny
Korea Customs Service has tightened import controls on nicotine-analog and nicotine-free e-cigarette liquids, placing the products under 100% document review and subjecting all e-cigarette liquid import declarations to pre-clearance ingredient analysis. As of September 20, 2026, South Korea had imported about 15 metric tons of nicotine-analog liquids, 99.99% from China, and about 316 metric tons of nicotine-free liquids, including roughly 315 metric tons, or 99.7%, from China. The measures follow South Korea's April expansion of its tobacco definition to include synthetic nicotine products and include new checks on Chinese manufacturing, transaction and export documentation.
Sep.24
JTI Makes Third Bet on South Korea as Ploom AURA Enters a Market Dominated by lil and IQOS
JTI Makes Third Bet on South Korea as Ploom AURA Enters a Market Dominated by lil and IQOS
Japan Tobacco International is stepping up its heated tobacco push in South Korea with Ploom AURA. Since its official launch in April 2026, the device's limited First Edition and Glacier White version have sold out, while distribution has expanded across Seoul, Incheon, Gyeonggi Province and airport duty-free channels. The rollout marks JTI's third major attempt to build a stronger heated tobacco position in South Korea, following Ploom TECH in 2019 and Ploom X Advanced in 2024. At the group level, JT plans to invest about ¥800 billion, approximately $5 billion, in reduced-risk products from 2026 through 2028, with heated products and Ploom identified as its primary investment priority.
Aug.14