According to an investigation by 2Firsts, since late September, several e-cigarette brands, including ELFBAR, SMOK, Lost Mary, and FASTA, have introduced disposable e-cigarettes with flavor adjustment features on distributor websites in the UK and US. These products typically come with multi-level adjustment settings, hinting at a potential new focus for market competition.
Previously, flavor variation in e-cigarettes primarily involved flavor-switching mechanisms, with many brands offering “rotating mouthpiece” models allowing users to switch between two flavors. In early September, the disposable e-cigarette Insta Max 20K 20000 appeared on multiple UK sites, featuring a double-tap button function that enables users to switch flavors or activate a mixed flavor mode.
Now, flavor competition is intensifying, with an increasing number of e-cigarettes offering multi-level and multi-mode flavor adjustments.
From higher puff counts to screen upgrades, from smart features to added hardware like “Bluetooth earbuds,” the disposable e-cigarette market is marked by continuous “innovation” in an ever-competitive landscape. The question remains: “How many more surprises are yet to come?”
Main Trends: Cooling Level Adjustment and Flavor Mixing
2Firsts compared several recently launched flavor-adjustable e-cigarette products and found that the primary trends focus on two forms: adjusting the “cooling intensity levels” and the “dual-flavor mixing ratio.”
Specifically, representative products with cooling level adjustments include FASTA Burrst 35000 and SPACEMAN SP40000.
Main features of FASTA Burrst 35000:
- Dual-tank system: 25ml (with an 18ml main flavor tank + a 7ml secondary tank for flavor enhancement)
- Nicotine concentration: 50mg
- Puffs: 35,000 puff
- Battery capacity: 850mAh
- Charging: Type-C fast charging supported
- Power modes: 3 power modes (16W steady, 20W normal, and 24W turbo)
- Flavors: offers “Frozen” cooling and “Fizz” sparkling flavor enhancers
- Functions: 3 airflow settings, a flavor boost button, and a 2.7-inch full-size digital screen displaying animations, e-liquid level, and battery status
Main features of SPACEMAN SP40000:
- Nicotine concentration: 5% (50mg)
- Pre-filled e-liquid: 20ml
- Puffs: approximately 40,000 puffs
- Battery capacity: 1000mAh, supports Type-C charging
- Power modes: 4 output power options (10W, 16W, 20W, 26W)
- Adjustment features: 4 adjustable levels for nicotine and cooling intensity
- Screen features: large 3D digital screen with dynamic rainbow gradient lighting, displays real-time information, cooling/nicotine levels, and output power
- Price: approximately $16.99
With the FASTA Burrst 35000, users can press the Burrst button to release flavor-enhancing e-liquid from the secondary tank, featuring either “Frozen” cooling or “Fizz” sparkling options, altering the vape's flavor. The SPACEMAN SP40000 offers 4 output power options, enabling 4 adjustable cooling and nicotine levels.
Other products featuring adjustable “dual-flavor mixing ratios” include Adjust Myflavor 40K and Elf Bar Dual 10K.
Main features of Adjust Myflavor 40K:
- Nicotine concentration: 5% (50mg)
- Puffs: approximately 40,000 puffs (normal mode) / 20,000 puffs (burst mode)
- Battery capacity: 800mAh, supports Type-C charging
- Screen features: interactive digital screen displaying real-time information, cooling level, output mode, and flavor intensity
- Design highlights: 6 adjustable flavor levels
- Additional features: ergonomic mouthpiece design
- Price: approximately $16.99
Main features of Elf Bar Dual 10K:
- Nicotine concentration: 20mg
- E-liquid capacity: 2*5ml
- Puffs: approximately 10,000 puffs
- Battery capacity: 850mAh rechargeable battery
- Charging: USB-C fast charging
- Function mode: auto-draw activation, suitable for MTL (mouth-to-lung) vaping
- Price: approximately £12.99
The Adjust Myflavor 40K, a dual-flavor device, supports two operating modes allowing users to adjust the A and B flavor ratio in three levels to alter the taste. The Elf Bar Dual 10K offers about 20 different flavor combinations, including various fruit flavors and specialty shisha versions. Users can toggle between two distinct e-liquid flavors by sliding a button on the front of the device.
Multiple Modes for Flavor Customization
Beyond different flavor options, each product offers unique methods for adjusting flavors. The most basic flavor adjustment uses buttons, allowing users to switch flavors by pressing or toggling settings. Another method, gaining popularity with larger screens—especially “3D curved screens”—is touch control for flavor adjustments. (Read more: The Rise of 3D Curved Screen E-cigarette Products)
As the e-cigarette market continues to evolve, 2Firsts is witnessing the shift from single-flavor options to multi-flavor adjustments, cooling levels, and blending functions. Moving forward, 2Firsts will keep tracking the latest products and trends in the global e-cigarette market, providing accurate, authoritative industry information to the public.
2Firsts' product column remains committed to delivering readers the latest product updates in the new tobacco field. We invite readers to submit insights and news on e-cigarette developments.
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Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
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