The largest electronic cigarette retailer in the UK has revealed plans to open a new store in Glasgow. According to PA News, VPZ plans to add ten more stores in Scotland and England by the end of this year. The company already has ten stores in Glasgow and 150 stores across the UK.
VPZ has announced this news while on the road with its mobile e-cigarette clinic across the country. Meanwhile, UK government officials continue to promote e-cigarettes. The Scottish Public Health Department has stated that the harm of e-cigarettes is "definitely smaller than smoking," although "there is still much we don't know." However, according to the Smoking and Health Action Foundation, research last month showed a sharp increase in underage e-cigarette use over the past five years. VPZ Director Doug Mutter said, "As the UK's leading e-cigarette expert, we are leading the fight against America's number one killer - smoking. Our plans to open 10 new stores and launch a mobile e-cigarette clinic fully respond to our ambition to reach and help more smokers take the first step on their journey to quitting smoking around the country.
However, the CEO stated that improvements can be made in the industry and called for stricter scrutiny of those who sell the products. Mr. Mutter said, "Currently, our industry faces challenges with many unregulated disposable e-cigarette products being easily accessible from local convenience stores, supermarkets, and other regular retailers, many of which have no age verification controls or regulations. We urge the UK government to take action now and follow best practices from countries like New Zealand where flavors can only be sold from licensed specialist e-cigarette stores and where a Challenge 25 policy has been put in place for consultations with adult smokers and vapers. VPZ also supports imposing hefty fines on rule breakers.
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