Comedian Shuib fined US$2,460 after pleading guilty to promoting an e-cigarette on a podcast

Jan.08
Comedian Shuib fined  US$2,460 after pleading guilty to promoting an e-cigarette on a podcast
Bernama reported that comedian Shahmira Muhamad, better known as Shuib Sepahtu, was fined RM10,000 (about US$2,460.93) after pleading guilty to promoting an electronic cigarette product on a YouTube podcast in 2024. The magistrate ordered one month’s jail in default of payment, and he paid the fine. He was charged over a promotion at 4.26pm on Oct 22, 2024, under Section 9(1) of the Control of Smoking Products for Public Health Act 2024 (Act 852).

Key Takeaways

 

• Individual: Shahmira Muhamad (stage name Shuib Sepahtu), 42

• Sentence: RM10,000 (about US$2,460.93) fine; one month’s jail in default; fine paid

• Alleged act: promotion of a smoking product brand on a YouTube podcast at 4.26pm on Oct 22, 2024

• Legal basis: Act 852 Sections 9(1) and 9(3), punishable under Section 9(3)(a)(i)

• Court positions: prosecution sought deterrence; defence said agreement predated enforcement and the video was removed

 


 

2Firsts, January 8, 2026 – According to Bernama, comedian Shahmira Muhamad, better known as Shuib Sepahtu, was fined RM10,000 (about US$2,460.93) after he pleaded guilty to promoting an electronic cigarette product two years ago. The magistrate ordered one month’s jail in default of payment, and he paid the fine.

 

Magistrate Ezrene Zakariah sentenced Shuib, 42. He was charged with promoting a brand of smoking product on a YouTube podcast at 4.26pm on Oct 22, 2024, in violation of Section 9(1) of the Control of Smoking Products for Public Health Act 2024 (Act 852).

 

The report states that the Act prohibits participating in any arrangement that promotes tobacco, smoking substances or tobacco substitutes intended or likely to encourage smoking or promoted as a quit-smoking product. The offence was traced to the specified YouTube link, which was reviewed on the same date at the Public Health Inspectorate and Legal Sector, Ministry of Health.

 

The charge was framed under Section 9(3) of Act 852 and is punishable under Section 9(3)(a)(i), which provides that a first offence carries a fine of up to RM20,000, imprisonment for a term not exceeding one year or both, upon conviction.

 

MOH prosecuting officer Kua Ah Kiong urged the court to impose a deterrent sentence, saying promoting a cigarette product has a negative impact on society, particularly on public health. He said children and adolescents under 18 are easily influenced by promotions of cigarette products, including vaping, especially when promoted by influential figures admired by society.

 

Shuib’s lawyer Ahmad I’zzudin Ahmad Nadzri said his client acted only as the producer of the podcast and that the agreement with the vape company was concluded before Act 852 came into effect. He also said the defendant removed the podcast content from YouTube within a short period, making the link inaccessible.

 

Image Source: Bernama

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

$200 Million Investment to Advance Smokeless Product Manufacturing at Reynolds
$200 Million Investment to Advance Smokeless Product Manufacturing at Reynolds
Reynolds American Inc. announced it will create 200 new manufacturing positions in 2026 at its Tobaccoville, North Carolina, Operations Center, bringing total new roles added over the past two years to more than 1,000. The company added 800 jobs between 2024 and 2025. These roles will support the continued growth of Velo Plus nicotine pouches and Reynolds’ expanding multi-category portfolio, aligned with its mission to build a smokeless world.
Dec.11 by 2FIRSTS.ai
The Spanish Nicotine Pouches Association (ABN) is officially launched, calling for a clear regulatory framework grounded in scientific evidence
The Spanish Nicotine Pouches Association (ABN) is officially launched, calling for a clear regulatory framework grounded in scientific evidence
The Spanish Nicotine Pouches Association (ABN) has launched in Madrid, uniting more than 40 companies to call for science-based, proportionate regulation. The group warns that a proposed 0.99 mg nicotine cap could amount to a de facto ban and introduces new voluntary industry standards in response.
Dec.03
South Korea Again Delays Tobacco Business Act Amendment on Synthetic Nicotine
South Korea Again Delays Tobacco Business Act Amendment on Synthetic Nicotine
South Korea’s amendment to the Tobacco Business Act, which would classify synthetic nicotine vapes and vape liquids as “tobacco” for regulatory and taxation purposes, has been delayed once again. Despite the government stressing its urgency due to youth access and risks of illicit drug mixing, both ruling and opposition parties at the Legislation and Judiciary Committee meeting agreed that the bill requires further discussion.
Nov.13 by 2FIRSTS.ai
Novosibirsk Governor: Targeted Vape Restrictions More Effective Than Full Ban
Novosibirsk Governor: Targeted Vape Restrictions More Effective Than Full Ban
Novosibirsk Region Governor Andrey Travnikov said during a live Q&A session that local authorities have no plans to impose a full ban on the sale of vapes and disposable e-cigarettes. He argued that a regional ban would be ineffective and could encourage gray market activity and cross-border resale.
Dec.12 by 2FIRSTS.ai
Pakistan Senate bill seeks strict control of vapes and e-cigarettes in Islamabad, including under-18 sales ban
Pakistan Senate bill seeks strict control of vapes and e-cigarettes in Islamabad, including under-18 sales ban
Following approval by the Senate Standing Committee on National Health Services, the Electronic Nicotine Delivery Systems (Regulation) Bill is set to be tabled in the Senate to impose strict controls on the sale, marketing and use of vapes and e-cigarettes in Islamabad.
Jan.08 by 2FIRSTS.ai
Scandinavian Tobacco Group Reports Q3 2025 Results and Narrows Full-Year Guidance
Scandinavian Tobacco Group Reports Q3 2025 Results and Narrows Full-Year Guidance
Scandinavian Tobacco Group (STG) reported net sales of DKK 2.4 billion for Q3 2025, in line with last year. EBITDA before special items reached DKK 519 million with a 22.0% margin. Handmade Cigars and Next Generation Products saw organic growth, while Machine-Rolled Cigars and Smoking Tobacco declined. The company narrowed its full-year guidance.
Nov.12 by 2FIRSTS.ai