UKVIA reinforces call for “get tough” measures to stem rising numbers of children vaping

RegulationsMarket
Jul.12.2022
“However, there is an important role for industry, regulators, the education sector and enforcement bodies to collaborate to ensure that vapes do not fall into the wrong hands.”

 UKVIA reinforces call for “get tough” measures to stem rising numbers of children vaping

  • Association says unscrupulous retailers to blame for increase but acknowledges part that “industry, regulators, the education sector and enforcement bodies” can play collectively in preventing youth access
  • New figures from Action on Smoking and Health (ASH), highlighting the rise in use of vapes amongst U18 year olds, follow a range of robust measures proposed by the UKVIA to the Department for Health and Social Care last week designed to stamp out rogue trading
UKVIA reinforces call for “get tough” measures to stem rising numbers of children vaping

The UK Vaping Industry Association (UKVIA), the largest trade body representing the vaping industry, has reinforced its call for a range of get-tough measures to crack down on unscrupulous retailers who sell vapes to young people, including fines of £10k and a national retail licencing scheme.

It comes as a survey from Action on Smoking and Health (ASH) found that the proportion of children aged 11-17 who vape has risen from 4% in 2020 to 7% this year. It also found that disposable vapes are the most popular products among 52% of underaged vapers.

Responding to the report, the UKVIA’s Director General John Dunne said: “The UKVIA understands the need for the right balance between supporting adult smokers to quit without encouraging take up amongst under-18s and ‘never-smokers’.

“We wrote to the Department for Health and Social Care last week to address the issue of child access to vapes, proposing a set of recommendations to come down hard on those who sell vapes to minors whilst maintaining vaping’s critical role for helping smokers to quit.”

Its proposed recommendations included:

  • The introduction of a licensing or approved retailer and distributor scheme whereby vape retailers (both online and in-store) and distributors on the scheme would pay a fee, adhere to strong age verification practices and commit that products they sell are both notified with the Medicines and Healthcare products Regulatory Agency (MHRA) and compliant with Classification, Labelling and Packaging (CLP) Regulation.
  • Serving increased penalties of at least £10,000 per instance on traders flouting UK law. Should two fines be issued, a retailer would lose its ‘approved retailer’ status.
  • Commission a national test purchasing scheme similar to the one the UKVIA runs for its members to ensure all operations are performing to high standards when it comes to preventing youth access to e-cigarettes.
  • Ensure Trading Standards is effectively resourced, such that it can recruit and train officers, dispose of illicit products, and ensure its actions are an effective deterrent to rogue actors across the supply chain. Such funding would be sourced from the proposed licensing scheme and, eventually, from fines issued for illegal trading.
  • Adopt into legislation the UKVIA’s packaging, labelling and flavour names guidelines to prevent against branding that inadvertently appeals to non-smokers or under-18s. These guidelines reflect recommendations from the Khan Review.
  • Introduce non-nicotine containing e-liquids to the Tobacco and Related Products Regulations (TRPR). Regulating all e-liquids in this way will further bear down on youth access and improve the quality of products offered for sale.

 

“Together, these actions will help vaping fulfil the vital role that the recently published Khan review sees for the category in making smoking obsolete in the most responsible manner,” continued John Dunne.

 

“Our members work to strict supply chain and packaging, labelling and flavour name guidelines, but more is needed to bear down on rogue traders outside our membership who flout the law and have no qualms about selling vapes to minors,” he added.

“Make no mistake, the issue of youth access to vaping sits firmly with unscrupulous traders who are happy to sell to children. To combat rising numbers of children vaping, the supply of vapes to the underaged has to be cut off at source.

 

“However, there is an important role for industry, regulators, the education sector and enforcement bodies to collaborate to ensure that vapes do not fall into the wrong hands.”

 

The content excerpted or reproduced in this article comes from a third-party, and the copyright belongs to the original media and author. If any infringement is found, please contact us to delete it. Any entity or individual wishing to forward the information, please contact the author and refrain from forwarding directly from here.

FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market
FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market
Public health groups, pediatricians and parents sued the U.S. Food and Drug Administration on July 14, 2026, challenging a May enforcement guidance that they say allows unauthorized e-cigarettes and nicotine pouches to remain on the market while applications are under review.
Jul.15
Yinghe-Controlled Vape Maker SKE Ordered to Post £569,039 Security as It Pursues Crystal Bar Design Infringement Case in UK
Yinghe-Controlled Vape Maker SKE Ordered to Post £569,039 Security as It Pursues Crystal Bar Design Infringement Case in UK
The UK High Court has ordered Chinese vape manufacturer Shenzhen SKE Technology to provide £569,039 ($776,000) in security for costs in its design infringement proceedings against Vapepen London and other defendants over its Crystal Bar vape product. The court did not accept the defendants’ main argument that recovering costs from a China-based company would face significant enforcement obstacles, but found that SKE had not sufficiently disclosed its own financial position. The order is procedural and does not determine the underlying infringement claims.
News
Aug.21
BofA Upgrades Imperial Brands, Says Market Overreacted to Australia Slump
BofA Upgrades Imperial Brands, Says Market Overreacted to Australia Slump
Bank of America upgraded Imperial Brands to “buy” from “neutral,” saying investors have overreacted to the tobacco group’s Australian business downturn and that the share-price pullback has created a more attractive entry point.
Jul.16
BAT Launches Flavored Vuse Pro With Age-Verification Technology in U.S. Without FDA Authorization
BAT Launches Flavored Vuse Pro With Age-Verification Technology in U.S. Without FDA Authorization
British American Tobacco’s Reynolds American has begun selling Vuse Pro in parts of the United States. The product comes in Peach, Berry, Watermelon and Fresh Mint and requires consumers to complete age verification through a smartphone application before the device can be activated. Vuse Pro has not received marketing authorization from the U.S. Food and Drug Administration. Its launch was included in BAT’s 2026 plan, which calls for distribution through about 25,000 retail outlets in the third quarter and another 25,000 in the fourth. The rollout follows changes to FDA enforcement priorities and the agency’s first authorization of flavored vaping products equipped with mandatory age-verification technology.
Sep.09
PMI Expands Colorado Investment to $1.2 Billion to Boost ZYN Nicotine Pouch Production
PMI Expands Colorado Investment to $1.2 Billion to Boost ZYN Nicotine Pouch Production
Philip Morris International (PMI) is expanding its investment in its Golden, Colorado campus, bringing total investment to approximately $1.2 billion to support its smoke-free products business. The investment will strengthen PMI’s research, production and innovation capabilities in smoke-free products. As one of the world’s largest tobacco companies, PMI has continued advancing its “Smoke-Free Future” strategy through heated tobacco, oral nicotine and other reduced-risk product categories.
PMI
Jul.28
Product | IVG Launches NEXiO Prefilled Pod System, Expanding Beyond Disposable Vapes
Product | IVG Launches NEXiO Prefilled Pod System, Expanding Beyond Disposable Vapes
UK vape brand IVG has launched the NEXiO reusable prefilled pod system, expanding its product portfolio beyond disposable vape products. The device features a 1,000mAh rechargeable battery, prefilled pods with a refill reservoir structure and a claimed capacity of up to 10,000 puffs. Officially launched in the UK on July 9, 2026, NEXiO debuted with 17 flavor options, reflecting IVG’s move into reusable pod formats.
Aug.19