UKVIA reinforces call for “get tough” measures to stem rising numbers of children vaping

RegulationsMarket by UKVIA
Jul.12.2022
“However, there is an important role for industry, regulators, the education sector and enforcement bodies to collaborate to ensure that vapes do not fall into the wrong hands.”

 UKVIA reinforces call for “get tough” measures to stem rising numbers of children vaping

  • Association says unscrupulous retailers to blame for increase but acknowledges part that “industry, regulators, the education sector and enforcement bodies” can play collectively in preventing youth access
  • New figures from Action on Smoking and Health (ASH), highlighting the rise in use of vapes amongst U18 year olds, follow a range of robust measures proposed by the UKVIA to the Department for Health and Social Care last week designed to stamp out rogue trading
UKVIA reinforces call for “get tough” measures to stem rising numbers of children vaping

The UK Vaping Industry Association (UKVIA), the largest trade body representing the vaping industry, has reinforced its call for a range of get-tough measures to crack down on unscrupulous retailers who sell vapes to young people, including fines of £10k and a national retail licencing scheme.

It comes as a survey from Action on Smoking and Health (ASH) found that the proportion of children aged 11-17 who vape has risen from 4% in 2020 to 7% this year. It also found that disposable vapes are the most popular products among 52% of underaged vapers.

Responding to the report, the UKVIA’s Director General John Dunne said: “The UKVIA understands the need for the right balance between supporting adult smokers to quit without encouraging take up amongst under-18s and ‘never-smokers’.

“We wrote to the Department for Health and Social Care last week to address the issue of child access to vapes, proposing a set of recommendations to come down hard on those who sell vapes to minors whilst maintaining vaping’s critical role for helping smokers to quit.”

Its proposed recommendations included:

  • The introduction of a licensing or approved retailer and distributor scheme whereby vape retailers (both online and in-store) and distributors on the scheme would pay a fee, adhere to strong age verification practices and commit that products they sell are both notified with the Medicines and Healthcare products Regulatory Agency (MHRA) and compliant with Classification, Labelling and Packaging (CLP) Regulation.
  • Serving increased penalties of at least £10,000 per instance on traders flouting UK law. Should two fines be issued, a retailer would lose its ‘approved retailer’ status.
  • Commission a national test purchasing scheme similar to the one the UKVIA runs for its members to ensure all operations are performing to high standards when it comes to preventing youth access to e-cigarettes.
  • Ensure Trading Standards is effectively resourced, such that it can recruit and train officers, dispose of illicit products, and ensure its actions are an effective deterrent to rogue actors across the supply chain. Such funding would be sourced from the proposed licensing scheme and, eventually, from fines issued for illegal trading.
  • Adopt into legislation the UKVIA’s packaging, labelling and flavour names guidelines to prevent against branding that inadvertently appeals to non-smokers or under-18s. These guidelines reflect recommendations from the Khan Review.
  • Introduce non-nicotine containing e-liquids to the Tobacco and Related Products Regulations (TRPR). Regulating all e-liquids in this way will further bear down on youth access and improve the quality of products offered for sale.

 

“Together, these actions will help vaping fulfil the vital role that the recently published Khan review sees for the category in making smoking obsolete in the most responsible manner,” continued John Dunne.

 

“Our members work to strict supply chain and packaging, labelling and flavour name guidelines, but more is needed to bear down on rogue traders outside our membership who flout the law and have no qualms about selling vapes to minors,” he added.

“Make no mistake, the issue of youth access to vaping sits firmly with unscrupulous traders who are happy to sell to children. To combat rising numbers of children vaping, the supply of vapes to the underaged has to be cut off at source.

 

“However, there is an important role for industry, regulators, the education sector and enforcement bodies to collaborate to ensure that vapes do not fall into the wrong hands.”

 

The content excerpted or reproduced in this article comes from a third-party, and the copyright belongs to the original media and author. If any infringement is found, please contact us to delete it. Any entity or individual wishing to forward the information, please contact the author and refrain from forwarding directly from here.

Illegal tobacco syndicate dominates Australia’s vape market through threats and extortion
Illegal tobacco syndicate dominates Australia’s vape market through threats and extortion
Australia’s The Age has revealed that a local tobacco cartel is working with a crime syndicate to dominate the illicit vape trade. The Australian Border Force (ABF) intercepted 115,200 vapes worth A$4.5 million disguised as “furniture” at Sydney port. Authorities say over 12 million illegal vapes have been seized since 2024.
Nov.03
Smoore’s Q3 Revenue Hits Record High, Reflecting Structural Growth in Global HNB and E-Vapor Markets
Smoore’s Q3 Revenue Hits Record High, Reflecting Structural Growth in Global HNB and E-Vapor Markets
Smoore posted record-high Q3 2025 revenue, driven by growth in both HNB and e-vapor segments, reflecting ongoing expansion of the global next-generation tobacco industry amid compliance and structural upgrades.
Oct.12
Altria and NJOY Sue ITC, Claim Judge Appointment Process Is Unconstitutional
Altria and NJOY Sue ITC, Claim Judge Appointment Process Is Unconstitutional
Altria Group and its NJOY subsidiary have filed a lawsuit in Virginia federal court challenging the U.S. International Trade Commission’s process for appointing administrative law judges. The companies allege the system violates the U.S. Constitution and seek to halt an ITC patent investigation initiated by rival Juul.
Nov.10
2Firsts Feature | The “Pink Tax” in Vaping: How Women-Centric Design and Pricing Are Recasting the Competitive Landscape
2Firsts Feature | The “Pink Tax” in Vaping: How Women-Centric Design and Pricing Are Recasting the Competitive Landscape
Overseas e-cig brands are embracing “for her” designs, turning devices into fashion accessories. 2Firsts notes a new “pink tax” emerging through design and pricing, reflecting shifting gender and branding strategies.
Oct.20
CNIPA Targets E-Cigarettes as Key Focus in Crackdown on Trademark Violations
CNIPA Targets E-Cigarettes as Key Focus in Crackdown on Trademark Violations
National Intellectual Property Office issued a notice to strengthen management of illegal use of trademarks, promoting fair competition.
Nov.25 by 2FIRSTS.ai
AIRSCREAM Solidifies South African Leadership & Championing Truth in Vaping
AIRSCREAM Solidifies South African Leadership & Championing Truth in Vaping
As South Africa’s leading lifestyle vaping brand, AIRSCREAM is accelerating its regional growth strategy with the launch of its bold new initiative, “Trust ML, Not Puff.” The campaign calls for factual, millilitre (ml)-based transparency across the vaping industry, directly confronting misleading puff-count marketing practices and promoting clear, standardised information that reflects the true value and capacity of vaping products.
Nov.28