UKVIA reinforces call for “get tough” measures to stem rising numbers of children vaping

RegulationsMarket
Jul.12.2022
“However, there is an important role for industry, regulators, the education sector and enforcement bodies to collaborate to ensure that vapes do not fall into the wrong hands.”

 UKVIA reinforces call for “get tough” measures to stem rising numbers of children vaping

  • Association says unscrupulous retailers to blame for increase but acknowledges part that “industry, regulators, the education sector and enforcement bodies” can play collectively in preventing youth access
  • New figures from Action on Smoking and Health (ASH), highlighting the rise in use of vapes amongst U18 year olds, follow a range of robust measures proposed by the UKVIA to the Department for Health and Social Care last week designed to stamp out rogue trading
UKVIA reinforces call for “get tough” measures to stem rising numbers of children vaping

The UK Vaping Industry Association (UKVIA), the largest trade body representing the vaping industry, has reinforced its call for a range of get-tough measures to crack down on unscrupulous retailers who sell vapes to young people, including fines of £10k and a national retail licencing scheme.

It comes as a survey from Action on Smoking and Health (ASH) found that the proportion of children aged 11-17 who vape has risen from 4% in 2020 to 7% this year. It also found that disposable vapes are the most popular products among 52% of underaged vapers.

Responding to the report, the UKVIA’s Director General John Dunne said: “The UKVIA understands the need for the right balance between supporting adult smokers to quit without encouraging take up amongst under-18s and ‘never-smokers’.

“We wrote to the Department for Health and Social Care last week to address the issue of child access to vapes, proposing a set of recommendations to come down hard on those who sell vapes to minors whilst maintaining vaping’s critical role for helping smokers to quit.”

Its proposed recommendations included:

  • The introduction of a licensing or approved retailer and distributor scheme whereby vape retailers (both online and in-store) and distributors on the scheme would pay a fee, adhere to strong age verification practices and commit that products they sell are both notified with the Medicines and Healthcare products Regulatory Agency (MHRA) and compliant with Classification, Labelling and Packaging (CLP) Regulation.
  • Serving increased penalties of at least £10,000 per instance on traders flouting UK law. Should two fines be issued, a retailer would lose its ‘approved retailer’ status.
  • Commission a national test purchasing scheme similar to the one the UKVIA runs for its members to ensure all operations are performing to high standards when it comes to preventing youth access to e-cigarettes.
  • Ensure Trading Standards is effectively resourced, such that it can recruit and train officers, dispose of illicit products, and ensure its actions are an effective deterrent to rogue actors across the supply chain. Such funding would be sourced from the proposed licensing scheme and, eventually, from fines issued for illegal trading.
  • Adopt into legislation the UKVIA’s packaging, labelling and flavour names guidelines to prevent against branding that inadvertently appeals to non-smokers or under-18s. These guidelines reflect recommendations from the Khan Review.
  • Introduce non-nicotine containing e-liquids to the Tobacco and Related Products Regulations (TRPR). Regulating all e-liquids in this way will further bear down on youth access and improve the quality of products offered for sale.

 

“Together, these actions will help vaping fulfil the vital role that the recently published Khan review sees for the category in making smoking obsolete in the most responsible manner,” continued John Dunne.

 

“Our members work to strict supply chain and packaging, labelling and flavour name guidelines, but more is needed to bear down on rogue traders outside our membership who flout the law and have no qualms about selling vapes to minors,” he added.

“Make no mistake, the issue of youth access to vaping sits firmly with unscrupulous traders who are happy to sell to children. To combat rising numbers of children vaping, the supply of vapes to the underaged has to be cut off at source.

 

“However, there is an important role for industry, regulators, the education sector and enforcement bodies to collaborate to ensure that vapes do not fall into the wrong hands.”

 

The content excerpted or reproduced in this article comes from a third-party, and the copyright belongs to the original media and author. If any infringement is found, please contact us to delete it. Any entity or individual wishing to forward the information, please contact the author and refrain from forwarding directly from here.

IKE Tech Launches IKE 2.0 Compliance Platform for Nicotine Products
IKE Tech Launches IKE 2.0 Compliance Platform for Nicotine Products
IKE Tech launched IKE 2.0 on September 28, initially targeting nicotine products with a platform that combines user identity verification, product authentication, configurable policy controls and data analytics. Products can be authenticated through direct device integration or NFC smart tags. IKE Tech was formed with participation from Ispire's Aspire North America, Berify and Chemular, with Ispire currently holding a 40% interest. Its age-verification component PMTA was accepted by the FDA in 2025 and remains under review. The company did not disclose customer names, commercial deployment volumes, pricing or revenue tied to IKE 2.0.
News
Sep.29 by 2Firsts Perspectives
SMOORE’s DOJO by VAPORESSO to Launch New Global Brand Identity on September 1
SMOORE’s DOJO by VAPORESSO to Launch New Global Brand Identity on September 1
According to recent LinkedIn posts from people at VAPORESSO, SMOORE and a German distribution partner, vape brand DOJO will begin rolling out a new global brand identity on September 1, 2026, led by a redesigned handwritten logo. The new visual system will be gradually applied across product packaging, marketing materials and digital assets over the following months. Fabio Corsaro, Head of Marketing and Purchasing at MG Wesel GmbH, said the rebrand was related to trademark issues, but that explanation has not been publicly confirmed by DOJO, VAPORESSO or SMOORE. DOJO is currently promoting its Blast X product in Germany.
Aug.31
Product | JTI Introduces Fully Dissolvable PERLZ Nicotine Pearls in UK, Expands Range From 30-Pearl Dispensers to 10-Pearl Sachets
Product | JTI Introduces Fully Dissolvable PERLZ Nicotine Pearls in UK, Expands Range From 30-Pearl Dispensers to 10-Pearl Sachets
Japan Tobacco International (JTI) has introduced PERLZ nicotine pearls in the UK, expanding its oral nicotine portfolio beyond conventional nicotine pouches. The fully dissolvable, multi-layer pearls are placed under the tongue and come in Mint and Berry flavors at concentrations of 1mg/g and 2mg/g, equivalent to approximately 0.3mg and 0.5mg of nicotine per pearl. UK retailer Haypp published four 30-pearl dispenser listings on July 31, 2026, followed by three 10-pearl sachet products on August 17. The dispensers retail for £6.50, while the sachets cost £2.50.
product
Oct.12
Arizona Turns to a 50% Retail Vape Tax as Tobacco Tax Revenue Falls 47% From 2008
Arizona Turns to a 50% Retail Vape Tax as Tobacco Tax Revenue Falls 47% From 2008
Arizona's First Things First is pushing for an excise tax equal to 50% of the retail price of vaping products, estimating that the measure could generate about $100 million annually. The agency says its tobacco-tax revenue has fallen 47% from 2008 levels. Arizona has attempted to broaden its nicotine tax base in each of the past two years: a 2025 bill proposed a 50% wholesale-price tax, while a 2026 measure shifted to a 50% retail-price tax covering alternative nicotine products and vapor products. Separately, the state enacted HB 4001 this year to establish a new licensing and sales framework for alternative nicotine products.
Sep.21
Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
AIRSCREAM’s production hub in the Czech Republic brings nicotine pouch manufacturing, e-liquid bottling, product documentation, warehousing and international logistics into one operation, giving brands and commercial partners a practical platform from which to launch, expand and enter new markets.
Market
Sep.16 by 2Firsts Perspectives
India Steps Up Nicotine Pouch Enforcement as ZYN, White Fox Circulate and Drug Panel Urges Halt to New Nicotine Formulations
India Steps Up Nicotine Pouch Enforcement as ZYN, White Fox Circulate and Drug Panel Urges Halt to New Nicotine Formulations
India's Ministry of Health and Family Welfare has directed states to step up enforcement against nicotine pouch sales, citing increased availability through online and offline channels and concern about nicotine exposure among children. Reuters reported that international brands including ZYN and White Fox are being sold in India. A study led by ICMR-NICPR found pouches in seven of 10 surveyed locations and identified 68 brands and 445 flavors online. Separately, India's Drugs Technical Advisory Board recommended in August that no new nicotine formulation be approved.
Regulations
Sep.28 by 2Firsts Perspectives