UKVIA Updates Underage Sales Guide for Retailers

Mar.01.2023
UKVIA Updates Underage Sales Guide for Retailers
UKVIA updates guidelines to prevent underage sales of e-cigarettes for UK retailers. Free 20-page guide available on their website.

The UK Vaping Industry Association (UKVIA) has released an updated version of its "Preventing Sales to Underage Persons Guide" for retailers. The 20-page guide was jointly developed by UKVIA's main authoritative partner, the Trading Standards organizations of Buckinghamshire and Surrey. It is available for free on the UKVIA website.


The General Secretary of UK Vaping Industry Association, John Dunne, stated that the entire membership of UKVIA is united in its commitment to preventing the sale of e-cigarette products to minors. He also emphasized that the implementation of strict age verification processes is crucial in ensuring the healthy development of the e-cigarette industry.


The guide provides a detailed explanation of how to implement the "Challenge 25" policy and why it is necessary to require ID from anyone who looks under 25 years old. The UKVIA has made this guide available to all retailers free of charge to assist them in complying with UK law and preventing the sale of electronic cigarettes to minors.


Deng En stated that policymakers, politicians, and consumers must believe that the e-cigarette industry is a responsible field. If companies cannot implement and adhere to strict age verification processes, it will undermine this belief.


References:


UK Vaping Industry Association (UKVIA) has revised its ‘Preventing Underage Sales Guide’ in order to help UK retailers in preventing the sale of vaping products to minors. The guide lays out the necessary procedures for retailers to comply with the Tobacco and Related Products Regulations 2016 as well as identifying the correct age verification methods to limit instances of underage sales. 【2】The update comes as the UK's Committee of Advertising Practice (CAP) came up with guidelines that ban online promotions of e-cigarette products specifically designed for children. This can be viewed as a further step towards restricting the sale of e-cigarettes among minors. 【3】UKVIA explained that the revisions are to ensure that the guide is up to date with changing regulatory policies. Furthermore, the association hopes to build upon the early success of the guide since its initial publication in 2017.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Vape sellers sue to block Texas law banning e-liquids from China and other “foreign adversaries”
Vape sellers sue to block Texas law banning e-liquids from China and other “foreign adversaries”
A group of vape distributors and retailers has sued to block enforcement of a Texas law that criminalizes selling or marketing vape products containing e-liquids made wholly or partly in China or in countries designated as “foreign adversaries” by the U.S. Commerce Secretary. The plaintiffs argue the law violates the U.S. Constitution because only Congress may regulate foreign commerce.
Feb.03 by 2FIRSTS.ai
Special Report|Disposable Heated Tobacco? A China Tobacco Patent Reimagines the Heated-Tobacco Stick as a Self-Contained Product
Special Report|Disposable Heated Tobacco? A China Tobacco Patent Reimagines the Heated-Tobacco Stick as a Self-Contained Product
A newly published China Tobacco patent proposes a holder-free heat-not-burn stick that integrates the filter, tobacco substrate, heating element, controller and power source into one cigarette-shaped product. It stands out not just for eliminating the external heating device, but for explicitly highlighting two less common goals in heated tobacco: restoring cigarette-like social sharing and enabling post-use recovery through a recoverable component group.
Innovation
Mar.18
Guam names retailers fined for selling tobacco to under-21 customers; penalties range from $2,000 to $4,000
Guam names retailers fined for selling tobacco to under-21 customers; penalties range from $2,000 to $4,000
Guam disclosed enforcement details for its 2025 tobacco retail compliance program, showing a 97.1% compliance rate among 277 inspected retailers. Nine violations were recorded, including eight underage sales cases and one signage violation, with fines ranging from $500 to $4,000.
Feb.10 by 2FIRSTS.ai
Alabama House Health Committee advances SB9 to restrict vaping in public spaces under Clean Indoor Air Act
Alabama House Health Committee advances SB9 to restrict vaping in public spaces under Clean Indoor Air Act
The Alabama House Health Committee passed Senate Bill 9 on Wednesday to restrict vaping in public areas under the state’s Clean Indoor Air Act. Introduced by Sen. Gerald Allen, SB9 would add vapes—defined as “electronic nicotine delivery systems”—to the forms of “smoking” currently prohibited in enclosed public places.
Feb.13 by 2FIRSTS.ai
Arizona’s Operation Counter Strike Conducts 1,882 Tobacco Retailer Inspections in Fiscal 2025, Issues 451 Criminal Citations
Arizona’s Operation Counter Strike Conducts 1,882 Tobacco Retailer Inspections in Fiscal 2025, Issues 451 Criminal Citations
Arizona Attorney General Kris Mayes announced the results of the Attorney General’s Office “Operation Counter Strike” program on March 9, 2026.
Mar.11 by 2FIRSTS.ai
RLX Technology 2025 Revenue Rises 44.0% YoY to Nearly USD 566.1 million, International Business Accounts for 76.5% in Q4
RLX Technology 2025 Revenue Rises 44.0% YoY to Nearly USD 566.1 million, International Business Accounts for 76.5% in Q4
RLX Technology Inc. announced its unaudited financial results for the fourth quarter and full year of 2025. Q4 net revenue reached RMB 1.1413 billion, a 40.3% year-over-year increase, while full-year net revenue grew 44.0% to RMB 3.9589 billion.
Mar.13 by 2FIRSTS.ai