UKVIA Updates Underage Sales Guide for Retailers

Mar.01.2023
UKVIA Updates Underage Sales Guide for Retailers
UKVIA updates guidelines to prevent underage sales of e-cigarettes for UK retailers. Free 20-page guide available on their website.

The UK Vaping Industry Association (UKVIA) has released an updated version of its "Preventing Sales to Underage Persons Guide" for retailers. The 20-page guide was jointly developed by UKVIA's main authoritative partner, the Trading Standards organizations of Buckinghamshire and Surrey. It is available for free on the UKVIA website.


The General Secretary of UK Vaping Industry Association, John Dunne, stated that the entire membership of UKVIA is united in its commitment to preventing the sale of e-cigarette products to minors. He also emphasized that the implementation of strict age verification processes is crucial in ensuring the healthy development of the e-cigarette industry.


The guide provides a detailed explanation of how to implement the "Challenge 25" policy and why it is necessary to require ID from anyone who looks under 25 years old. The UKVIA has made this guide available to all retailers free of charge to assist them in complying with UK law and preventing the sale of electronic cigarettes to minors.


Deng En stated that policymakers, politicians, and consumers must believe that the e-cigarette industry is a responsible field. If companies cannot implement and adhere to strict age verification processes, it will undermine this belief.


References:


UK Vaping Industry Association (UKVIA) has revised its ‘Preventing Underage Sales Guide’ in order to help UK retailers in preventing the sale of vaping products to minors. The guide lays out the necessary procedures for retailers to comply with the Tobacco and Related Products Regulations 2016 as well as identifying the correct age verification methods to limit instances of underage sales. 【2】The update comes as the UK's Committee of Advertising Practice (CAP) came up with guidelines that ban online promotions of e-cigarette products specifically designed for children. This can be viewed as a further step towards restricting the sale of e-cigarettes among minors. 【3】UKVIA explained that the revisions are to ensure that the guide is up to date with changing regulatory policies. Furthermore, the association hopes to build upon the early success of the guide since its initial publication in 2017.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

LOST MARY Launches VIZ With Transparent Wraparound Pod and LED Display
LOST MARY Launches VIZ With Transparent Wraparound Pod and LED Display
LOST MARY announced VIZ on May 6, 2026, describing it as the brand’s first product with a transparent 360-degree wraparound pod.
May.07 by 2FIRSTS.ai
Altria Reports Q1 2026 Net Revenues of $5.43 Billion and 7.3% Growth in Adjusted Diluted EPS
Altria Reports Q1 2026 Net Revenues of $5.43 Billion and 7.3% Growth in Adjusted Diluted EPS
Altria Group reported its first-quarter 2026 results on April 30. Net revenues were $5.43 billion, up 3.2% year on year, while revenues net of excise taxes were $4.76 billion, up 5.3%. Reported diluted EPS was $1.30, up more than 100%, and adjusted diluted EPS was $1.32, up 7.3%.
May.06 by 2FIRSTS.ai
 RFK Jr. Spokesman Resigns Over FDA Authorization of Fruit-Flavored Vapes
RFK Jr. Spokesman Resigns Over FDA Authorization of Fruit-Flavored Vapes
Richard Danker, a senior public affairs official in Health Secretary Robert F. Kennedy Jr.’s team, resigned from his role at HHS over the FDA’s recent authorization of fruit-flavored vaping products. In a resignation letter addressed to President Donald Trump, Danker argued that the products could expose minors to nicotine addiction, lung damage, and increased cancer risks, while also conflicting with recent HHS guidance on youth risks associated with flavored nicotine products.
News
May.15
 BAT London Shares Gain 13.99% as FDA Vape Decision Draws Market Attention
BAT London Shares Gain 13.99% as FDA Vape Decision Draws Market Attention
British American Tobacco’s London-listed shares rose 13.99% last week, as investors focused on the U.S. Food and Drug Administration’s recent authorization of flavored Glas e-cigarette products, the dismissal of a U.S. sanctions-related criminal case against BAT, and the company’s previously announced share buyback plan and newer nicotine business performance.
BAT
May.18
Belgium Approves Vape Flavor Ban, Allowing Only Tobacco-Flavored and Unflavored Products From September 2028
Belgium Approves Vape Flavor Ban, Allowing Only Tobacco-Flavored and Unflavored Products From September 2028
Belgium’s federal government on Thursday approved a ban on flavored vapes, allowing only tobacco-flavored and unflavored e-cigarettes on the market from September 2028. Health Minister Frank Vandenbroucke said the measure is aimed at protecting the health of children and young people and preventing a new generation from becoming dependent on tobacco.
May.06 by 2FIRSTS.ai
PMI U.S. White Paper Calls for Greater Access to FDA-Authorized Smoke-Free Alternatives and Risk-Based Taxation
PMI U.S. White Paper Calls for Greater Access to FDA-Authorized Smoke-Free Alternatives and Risk-Based Taxation
PMI’s U.S. business released a white paper and cited a national online survey showing that 79.00% of Americans surveyed believe more should be done to reduce smoking-related harm. The paper calls on policymakers, public health authorities, and medical professionals to place cigarette smoking back at the center of public health priorities, and recommends broader access to FDA-authorized smoke-free alternatives, clearer nicotine risk communication, and risk-based taxation.
Apr.15 by 2FIRSTS.ai