UKVIA Updates Underage Sales Guide for Retailers

Mar.01.2023
UKVIA Updates Underage Sales Guide for Retailers
UKVIA updates guidelines to prevent underage sales of e-cigarettes for UK retailers. Free 20-page guide available on their website.

The UK Vaping Industry Association (UKVIA) has released an updated version of its "Preventing Sales to Underage Persons Guide" for retailers. The 20-page guide was jointly developed by UKVIA's main authoritative partner, the Trading Standards organizations of Buckinghamshire and Surrey. It is available for free on the UKVIA website.


The General Secretary of UK Vaping Industry Association, John Dunne, stated that the entire membership of UKVIA is united in its commitment to preventing the sale of e-cigarette products to minors. He also emphasized that the implementation of strict age verification processes is crucial in ensuring the healthy development of the e-cigarette industry.


The guide provides a detailed explanation of how to implement the "Challenge 25" policy and why it is necessary to require ID from anyone who looks under 25 years old. The UKVIA has made this guide available to all retailers free of charge to assist them in complying with UK law and preventing the sale of electronic cigarettes to minors.


Deng En stated that policymakers, politicians, and consumers must believe that the e-cigarette industry is a responsible field. If companies cannot implement and adhere to strict age verification processes, it will undermine this belief.


References:


UK Vaping Industry Association (UKVIA) has revised its ‘Preventing Underage Sales Guide’ in order to help UK retailers in preventing the sale of vaping products to minors. The guide lays out the necessary procedures for retailers to comply with the Tobacco and Related Products Regulations 2016 as well as identifying the correct age verification methods to limit instances of underage sales. 【2】The update comes as the UK's Committee of Advertising Practice (CAP) came up with guidelines that ban online promotions of e-cigarette products specifically designed for children. This can be viewed as a further step towards restricting the sale of e-cigarettes among minors. 【3】UKVIA explained that the revisions are to ensure that the guide is up to date with changing regulatory policies. Furthermore, the association hopes to build upon the early success of the guide since its initial publication in 2017.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Russia’s Rostov Region Eyes Full Vape Sales Ban, Signals Tighter Tobacco Retail Rules
Russia’s Rostov Region Eyes Full Vape Sales Ban, Signals Tighter Tobacco Retail Rules
Russia’s Rostov region is preparing to pursue a region-wide ban on vape sales and is also signaling support for broader regional powers to tighten tobacco retail rules. A regional lawmaker said the initiative aligns with a State Duma bill that would allow regions to impose vape sales bans—an initiative he said has presidential backing.
Jan.28 by 2FIRSTS.ai
Estonia warns of a booming illicit vape market, raising risks for minors and legitimate trade
Estonia warns of a booming illicit vape market, raising risks for minors and legitimate trade
Estonia’s Chamber of Commerce and Industry and the Tax and Customs Board are urging the government to address a thriving illicit vape market that undermines fair competition and makes vapes easily accessible to minors.
Feb.04 by 2FIRSTS.ai
KT&G Q4 and Full-Year 2025 Results: Global CC Strongest, NGP Penetration Expands
KT&G Q4 and Full-Year 2025 Results: Global CC Strongest, NGP Penetration Expands
According to KT&G’s official website (Feb 5, 2026), KT&G released its 2025 fourth-quarter and full-year results. Driven by strong growth in its overseas cigarette business and a rebound in its real estate business, the company posted double-digit increases in both revenue and operating profit, reaching record-high performance.
Feb.05 by 2FIRSTS.ai
2Firsts Interview | Bengt Wiberg: Why the Oral Health Risks of Nicotine Pouches Merit Further Study
2Firsts Interview | Bengt Wiberg: Why the Oral Health Risks of Nicotine Pouches Merit Further Study
As nicotine pouches gain global traction as a lower-risk alternative to smoking, questions are emerging about their potential oral health effects. In a 2Firsts interview, Stingfree AB founder Bengt Wiberg discusses why gum irritation and oral lesions warrant closer scrutiny within the broader framework of tobacco harm reduction.
Jan.06
Russia’s St. Petersburg Sets Up Working Group to Consider Citywide Vape Sales Ban
Russia’s St. Petersburg Sets Up Working Group to Consider Citywide Vape Sales Ban
Russia’s St. Petersburg legislature has formed a working group to explore tougher controls on vape trade and sales, including the option of a citywide sales ban. The group is set to convene on Jan. 26 with participation from lawmakers, civil society and law enforcement. The move comes as Russia’s federal authorities continue to debate legislation that could allow regions to impose their own restrictions on vapes.
Jan.26 by 2FIRSTS.ai
Japan Tobacco International Malaysia Appoints Didier Ellena as Managing Director; Predecessor Reassigned to North Asia Role
Japan Tobacco International Malaysia Appoints Didier Ellena as Managing Director; Predecessor Reassigned to North Asia Role
Japan Tobacco International (JTI) Malaysia has appointed Didier Ellena as managing director, effective Jan 5. Ellena has spent more than 30 years with JTI and has held leadership roles across multiple countries and regions. His predecessor, Juliana Mohd Yahaya, will become vice president of sales and marketing for JTI North Asia.
Jan.15 by 2FIRSTS.ai