Urgent action for e-cigarette epidemic

2Firsts Events
Jul.06.2022
A number of Victorian health organisations are calling for urgent action to protect current and future generations from becoming dependent on harmful e-cigarettes and start smoking.

Quit Victoria, VicHealth and Cancer Council Victoria are calling for urgent action to protect current and future generations from becoming dependent on harmful e-cigarettes and start smoking.

 

The Four Corners program on ABC recently showed the extent to which importers and retailers in a multi-billion-dollar industry are breaking the law, by selling e-cigarettes to children.

Urgent action for e-cigarette epidemic

Recently the National Health and Medical Research Council (NHMRC) released a comprehensive evidence review, which concluded that e-cigarette aerosol is harmful to health and that people who use e-cigarettes are highly likely to go on to smoke.

 

“The NHMRC review found that e-cigarettes present very real dangers to children and youth,” said VicHealth Chief Executive Officer Dr Sandro Demaio.

 

“We’re hearing from parents and community leaders, and teens themselves, that vaping is a huge issue for communities around Victoria.

 

“The liquid in e-cigarettes contains dozens of toxic chemicals including formaldehyde, nicotine and heavy metals. These are chemicals that are known to cause cancer and damage the brain and do not belong in our lungs.”

 

Cancer Council Victoria Chief Executive Officer Todd Harper said that surveys conducted by the Cancer Council had shown high levels of community support for measures that protect children from vaping and smoking.

 

“There are serious community concerns right now and strong support for action,” Mr Harper said.

 

“The need for a licensing scheme for cigarette and e-cigarette retailers in Victoria, to simplify and strengthen enforcement of laws, is now critical.

 

“We need the federal government to do more to stop unlawful e-cigarette imports, sure, but we also need to ensure there are consequences for retailers in Victoria who are knowingly doing the wrong thing and illegally selling harmful e-cigarettes to children.

 

“The Victorian Government has the opportunity to introduce a gold-standard licensing scheme and really show the way in Australia.”

 

The content excerpted or reproduced in this article comes from a third-party, and the copyright belongs to the original media and author. If any infringement is found, please contact us to delete it. Any entity or individual wishing to forward the information, please contact the author and refrain from forwarding directly from here.

Retail Case Study | Wisconsin Vape Market One Year After New Regulations: Johnny Vapes Reports 80% Sales Decline as Consumers Shift Online and Across State Lines
Retail Case Study | Wisconsin Vape Market One Year After New Regulations: Johnny Vapes Reports 80% Sales Decline as Consumers Shift Online and Across State Lines
According to WNCY on August 24, 2026, some independent vape retailers in Wisconsin say they have faced significant business pressure one year after new vape regulations took effect. Johnny Vapes, a retailer operating in northeast Wisconsin, said its store count fell from seven locations to four, sales declined by about 80%, and roughly 90% of its inventory was affected. Retailers said some consumers have shifted to online purchases or traveled to neighboring Michigan to buy vape products. The case highlights how local regulations can reshape retail operations, inventory management and consumer purchasing patterns.
Aug.28
PMI Global R&D Chief Meets Chinese Tobacco Regulator as China Advances Heated Cigarette Standards
PMI Global R&D Chief Meets Chinese Tobacco Regulator as China Advances Heated Cigarette Standards
Philip Morris International’s global R&D chief Michele Cattoni met Liu Sanjiang, deputy director of China’s State Tobacco Monopoly Administration, in Beijing on Aug. 27. The meeting comes as China advances mandatory standards for heated cigarettes and nicotine pouches, laying groundwork for their domestic introduction. Cattoni has held senior roles in PMI’s heated tobacco development, while China’s draft standard covers multiple heating architectures, including systems similar in principle to PMI’s IQOS ILUMA technology.
Aug.27
Product | Philip Morris Japan Launches Ginza-Exclusive IQOS ILUMA i PRIME, Limited to 1,814 Units at First Global Flagship
Product | Philip Morris Japan Launches Ginza-Exclusive IQOS ILUMA i PRIME, Limited to 1,814 Units at First Global Flagship
Philip Morris Japan (PMJ) launched the IQOS ILUMA i PRIME Ginza Limited Model Set in Tokyo on September 4, 2026, alongside the opening of IQOS Flagship Ginza, the brand’s first global flagship store. The Oasis Blue edition is limited to 1,814 individually numbered units, with the figure derived from the store’s address at Ginza 1-8-14. The set also includes two Yamanaka-nuri glasses and special packaging, priced at JPY 11,980 and sold exclusively at the Ginza flagship.
Sep.07
BREAKING | China’s Tobacco Regulator Summons iMiracle Over Suspected Compliance Breaches
BREAKING | China’s Tobacco Regulator Summons iMiracle Over Suspected Compliance Breaches
Based on public records reviewed by 2Firsts, this is the first time China’s State Tobacco Monopoly Administration has publicly announced regulatory talks with an e-cigarette company.
Jul.29
FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market
FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market
Public health groups, pediatricians and parents sued the U.S. Food and Drug Administration on July 14, 2026, challenging a May enforcement guidance that they say allows unauthorized e-cigarettes and nicotine pouches to remain on the market while applications are under review.
Jul.15
Science | International Experts Propose a New Smoking Cessation Pathway, Citing Higher Quit Rates With E-Cigarettes Than Nicotine Replacement Therapy
Science | International Experts Propose a New Smoking Cessation Pathway, Citing Higher Quit Rates With E-Cigarettes Than Nicotine Replacement Therapy
A new expert paper in JAMA urges U.S. clinicians to include nicotine e-cigarettes in smoking-cessation discussions, citing higher quit rates than nicotine replacement therapy. It also stresses that products must deliver enough nicotine to replace cigarettes, dual use should be brief, and complete switching is the goal. 2Firsts argues the recommendations matter beyond clinics: public-health professionals should reassess relative risk, regulators should preserve sufficient product appeal for adult smokers, and manufacturers should focus on helping users quit cigarettes more sustainably.
SCIENCE
Aug.03 by 2Firsts Perspectives