Vape Brand VPR Brands Settles Trademark Lawsuit for $5.3M

According to recent public information released by securities regulatory agencies, US wholesaler Safa Goods has agreed to pay VPR Brands, the manufacturer of "Elf" branded e-cigarettes, 5.3 million US dollars in order to settle a patent infringement lawsuit brought against them.

According to reports, Safa Goods is a wholesaler for the Miracle electronic cigarette products in the US. In 2022, the parent company VPR Brands of the "Elf" brand filed a lawsuit against Shenzhen Wepowerloy Technology Co., Ltd., Imiracle Ltd., and other companies, alleging that they infringed on the "Elf" brand trademark.

According to court records, one of the defendants, company "Ai Qi Ji" produced and sold disposable e-cigarettes called "Elfbar", which infringed upon VPR's registered trademark "Elf" in the e-cigarette industry. The initial court ruling found in favor of VPR and issued a preliminary injunction against Shenzhen Wei Bolili, preventing them from marketing or selling disposable e-cigarettes under the name "Elfbar".

Following a preliminary ruling based on legislation, Weipoli changed the name of "Elfbar" to "EBDesign" and continued marketing and sales activities in the United States. However, VPR claims that some defendants have violated the injunction, including retail distribution company Safa Goods, which distributes Elfbar products.

Safa Goods has agreed to pay $5.3 million to VPR within 18 months, and $50,000 to the plaintiff's attorney firm Sriplaw PA.

Although the settlement with VPR marks the end of Safa Goods' lawsuit, litigation between VPR and other defendants is still ongoing.

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A manufacturer of vaping products has reached a settlement of $5.3 million with a wholesaler in a legal dispute involving the trademark for the film "Elf.