Ellesmere Zhu, Editor-in-Chief of 2firsts.com, Gave a Keynote Speech at VAPE CLUB SHOW

On December 16th at 12:00 Moscow time (17:00 Beijing time), the VAPE CLUB SHOW e-cigarette exhibition opened in St. Petersburg, Russia. This exhibition is one of the largest events in the Russian e-cigarette industry, covering an area of approximately 13,000 square meters and attracting over 200 brands and more than 10,000 participants. Mainstream Russian brands such as HQD, Brusko, Lost Mary, ELFBAR, and Puffmi were among the exhibitors. The exhibition followed a format combining exhibitions, events, and forums, providing a wide platform for industry professionals to exchange ideas and discuss the latest products, technologies, and trends in the global and Russian markets.

As the official cooperating media of this exhibition, 2FIRSTS has been involved in the full coverage of the event. Ellesmere Zhu, Editor-in-Chief of 2FIRSTS International, was invited to attend the exhibition and delivered a speech at the forum on the topic of "A Review of the Global Market in 2023 and Suggestions for the Russian Market in 2024." He provided a profound analysis of the product trends and development paths in the global market in 2023, as well as predictions for the Russian market in 2024.

Firstly, Ellesmere Zhu analyzed the global policy and product trends for 2023. He believes that global regulation is becoming stricter and environmental issues are increasingly prominent. High-capacity and display screen products are gradually becoming the market mainstream. Zhui Hongxu stated that by summarizing and organizing global regulatory trends, regardless of whether it is plain packaging, increased taxation, or stricter restrictions on flavors and nicotine content, the ultimate goal of e-cigarette regulation is to make it less attractive and less likely to be tried by non-nicotine users, returning to the essence of tobacco, similar to traditional cigarettes. Ellesmere Zhu also mentioned that based on this, industry practitioners can make a broad prediction about the future local regulations.

In discussing the future trends of Russian brands and markets, Ellesmere Zhu urged e-cigarette companies to take on more social responsibility. This includes operating in compliance with regulations, protecting youth, implementing environmental measures, participating in consumer education, and standing against grey and black market products. Local Russian businesses should actively embrace industry changes and strive to be agents of change through innovation. They should also expand their brand size by venturing into international markets, aiming for greater global market impact.

Ellesmere Zhu's speech resonated with and drew attention from the audience at the venue, leading to subsequent discussions and exchanges with the attendees after the event.

As a leading global media and think tank specializing in atomization technology, 2FIRSTS has been committed to promoting high-quality industrial development worldwide. In the future, 2FIRSTS will continue to pay close attention to the Russian market, providing the latest news and research on the Russian market. We aim to contribute to the development and regulatory compliance of the Russian market and its industries.

Regarding 2FIRSTS

2FIRSTS was founded in 2022 and is a renowned global media and think tank in the field of atomization technology. It currently has news centers in Shenzhen, London, New York, and other cities. 2FIRSTS focuses on major reports and research on the global atomization industry, providing the latest information and analysis for regulatory authorities, entrepreneurs in the supply chain, brands and channel distributors, research institutions, and industry organizations. The exhibition coverage of 2FIRSTS is global, with over ten live reports each year, and it is also a media partner for major global exhibitions.