Key Points:
Event Launch: glo, a heated tobacco product brand under British American Tobacco, is launching the second season of its "Live Life in Color" brand campaign, which will be upgraded to a participatory activity tailored to consumer preferences and lifestyles.
The core project, the "Color Badge Activity", will return on the 25th with a set of tasks and colorful badge designs on the official website to enhance user interaction.
The user strategy will focus on strengthening user engagement through the "discoverglo" membership program and launching the new Neo pod in the Hyper series to expand consumer touchpoints.
According to a report from eNewstoday on August 11th, British American Tobacco Korea will launch the second season of its brand campaign for the heated tobacco product brand glo in 2025, titled "Live Life in Color".
The second season of the event has been upgraded to a participatory activity that reflects consumer preferences and lifestyles. The company plans to build on the positive feedback from the first half of the year regarding the glo official website's "discoverglo" membership program, further enhancing consumer engagement.
The "Color Badge Event," a representative activity, will return on the 25th with the theme "Color Our Universe." Consumers will participate in stage tasks on the discoverglo website, and through more diverse badge designs, they will be able to add various colors to their world.
BAT officials stated, "The second season of the 'Colorful Life' event was planned to convey positive energy to daily life through a rich variety of products and vibrant content from glo." They also mentioned, "In particular, through strengthening the membership program and launching various activities such as the special edition pod Neo from the Hyper series, we aim to further expand our touchpoints with consumers.
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