VARDEX to Stop Online Sales of E-Cigarettes in Russia

May.25.2023

Russian e-cigarette platform VARDEX announces the stop of online sales on June 1 due to a new law.

On the afternoon of May 25th, 2FIRSTS received notice from leading Russian e-cigarette e-commerce platform VARDEX that it has released a new operating statement announcing the cessation of direct online sales for all e-cigarette products starting on June 1st.

In a pinned announcement, VARDEX stated that they will no longer be selling any electronic cigarette products online starting from June 1, 2023. This decision is in accordance with the 15-FZ bill passed by the Russian Duma on April 11, 2023, which requires certain modifications to be made to federal legislation. The ban includes all e-cigarette devices and components, but excludes nicotine products that have already been prohibited.

At the same time, VARDEX stated that the electronic cigarette products reserved through their website orders are still valid and can continue to be provided to their customers.

It has been reported that VARDEX is the online distribution channel of Babylon, a leading electronic cigarette distributor in Russia.

Related legislation:

Law No. 15-FZ seeks to prohibit the online sale and public display of electronic cigarettes. The bill was signed into law by the President of the Russian Federation on April 28 and took effect on June 1.

#North America #United States #Market #E-cigarette #E-cigarettes and Tobacco

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Juul’s San Francisco Headquarters May Be Sold as Debt Talks Advance

Real estate firm Affinius Capital is in talks to sell the loan tied to Juul’s San Francisco headquarters, with Madison Capital emerging as a potential buyer. If completed, the deal could lead to a change in ownership six years after Juul first acquired the building, signaling continued asset adjustments amid regulatory pressure.

Oct.23

2Firsts Observations | Two Months After Launch, BAT’s VELO Shift Draws Attention for Non-Traditional Design as Some Users Call for Higher Nicotine Strength

British American Tobacco (BAT) introduced the VELO Shift nicotine pouch in September 2025, featuring a hexagonal outer can and an oval-triangle pouch shape that departs from traditional designs. Two months after launch, the product is available in the U.K., U.S. and Sweden. Social-media feedback indicates the design has been well received, while some users are calling for higher nicotine strength.

Nov.06 by 2FIRSTS.ai

2Firsts Interview with IBVTA: UK Vape Tax May Weaken Harm Reduction Efforts

As the UK prepares to introduce its first-ever vape tax in 2026, questions are growing about how the measure will reshape the country’s harm reduction landscape. IBVTA tells 2Firsts that while it was not in favour of the new duty, it accepts that it is being implemented and is working with regulators to ensure a smooth rollout — warning, however, that higher costs could slow smokers’ transition to safer alternatives.

Oct.07

2Firsts Observation | U.S. E-cigarette Regulation Enters Normalized Phase as Federal and State Authorities Tighten Compliance Frameworks

In just two months, U.S. authorities seized over 7 million illegal e-cigarettes. 2Firsts’ analysis reveals a shift toward institutionalized regulation, with federal and state agencies intensifying enforcement — signaling a major reset in the world’s largest and most influential vaping market.

Oct.28